Instagram was invented in 2010, and since then, it has taken over the social media industry. Loved for its ease-of-use, aesthetic appeal, and simplicity, Instagram has 1 billion active users on it each month (HootSuite). As you can see, it is quite influential in the social media game. In fact, it can be a monumental asset to your company’s social strategy.
If you are new to the concept of using Instagram for your business, do not hesitate to get started. Instagram is easy to learn for newcomers, and it can help you reach a wider audience with minimal effort. Today, we are going to focus on four tips and tricks you should utilize for your business’ Instagram. Let’s get started!
With Instagram posts, you always want to include detailed captions. Captionless posts can cause confusion, uncertainty, and decrease your brand’s reliability. When posting to Instagram, you want to make sure that you include detailed captions for users to engage with your content. Let the users know what the image is about without delivering three full paragraphs on it. It is all about balance. You may have to take some time to find a happy medium for your business, but eventually, you will find what length of a caption works best for your company.
That being said, the first line of your Instagram caption should always be the most important line. This is because the first line is used for a tag line on search results. When your post appears on Google, a potential customer will only see your company name and the first part of your caption; therefore, you need to make sure that you always place the most important part first.
Hashtags (#) are an incredible asset to businesses. In fact, they can help you reach your target audience. Now, before we dig into hashtags, it is important to note that there is such a thing as too many hashtags. Too many hashtags will actually affect how and when your content appears on someone’s timeline (algorithm). Therefore, it is important to take notice of how many you are using and make sure they fully pertain to the post. If not, Instagram may rule you out as “spam” and place you further down in the algorithm.
Now, you may be wondering what type of hashtags to use on your content–the answers: relevant, searchable, and short hashtags. Hashtags are the pound sign (#) followed by a word or group of words that help users discover your company’s content. For example, say you own a bakery called “Fresh and Warm,” and you want people to discover your most recent post about cinnamon rolls. You can utilize hashtags in your caption area to help users find the post. For instance, your caption may be “Fresh and Warm is proud to announce that we officially sell warm and gooey cinnamon rolls! Be sure to stop in today before you head to work to add a little flavor to your day. #Bakery #CinnamonRolls #BakedGoods #Pastries #Yum.”
As you can see in the example post, if you were an Instagram user looking for local baked goods, you would most likely search those hashtags to discover that corresponding post. The hashtags were searchable, relevant, and short, which will help get more users to your post. When it comes to flooring, think about targeted hashtags that include easily-searchable phrases like best vinyl plank flooring brands, disadvantages of hickory flooring, or low-VOC vinyl flooring.
SEO is a dense topic. It is difficult to discuss everything that SEO has to offer in one quick session, but if you are using Instagram, you should be thinking about SEO. SEO stands for Search Engine Optimization, and basically, it is how easily your company is discovered via search engines. To help you master SEO for your business’ Instagram, here are five quick tips you should follow:
- Have your business profile set to public
- Include keywords in your username, profile, and bio
- Share your Instagram content on other platforms
- Utilize hashtags
- Link your Instagram to other platforms
From Known to Liked to Trusted
While creating your company’s Instagram, it is important to understand that you are also establishing your brand. You want your brand to go from known to liked to trusted, and you can do so with your content and posting regularly. Ask yourself if you would trust the brand image that you are creating. Do you post high-quality photos and detailed captions? Is your Instagram bio fully complete? Do you post regularly? Ask yourself these questions when you take a look at your business’ Instagram page.
Are you feeling overwhelmed? If so, let the professionals take the burden of social media off your hands. At Creating Your Space, we have a team of brilliant social media experts, ready to take on your company’s social media mission. Don’t hesitate! Contact us today for more information.