Posts Tagged ‘Facebook pages’

How to Like Facebook Content as Your Business

Written by Amanda Marotta on . Posted in Facebook, Social Media

When you are an admin of a business on Facebook, you have the ability to like a post as either yourself or the business. It is essential to understand the difference and how to change between the two. Liking content that your business posted as your business can look unprofessional. On the other hand, liking content that your business posted as yourself (your personal Facebook account) is absolutely okay! In fact, it is more than okay.

To help our clients differentiate between the two actions, we created a simple visual tutorial for you:

In this example, we will be focusing on the imaginative business, The Flooring Business, which is owned by John Smith.
When you see a post on Facebook, you will see it look like this. You will notice four icons: the like, comment, share, and your business icon with a small arrow next to it. Notice, this post was shared by our example business “The Flooring Business.” Now say, John Smith wants to like this post. . .
When you see the profile picture for your business in the small circle on the right, it means that ALL ACTIONS will be completed as your business. For example, if you were to right now, like, comment or share this post – you would be doing so as your business. Now, you do not want to do that since your business created this post (double-sharing is not recommended).
To switch between your business and personal account, locate the small arrow next to your business icon. Remember, when your business profile picture is seen in the small circle on the right, it means all actions will be done as your business.
After you click on the small arrow in the righthand corner, you will see your two profiles. You can switch between your business profile and personal profile in the section. Notice that, currently, your business profile is highlighted. That means it is in use and whatever action you will do; you will do as your business.
To switch to your personal profile, simply click on your profile name (i.e., John Smith). Now, any action you do from here on out is going to be as yourself not your business.
As you can see, your profile picture is now located in the small circle. Whenever you are trying to determine whether you are liking it as your business or as yourself, look at the icon in the small circle.

Remember, you can always like your business’ content as yourself, but you should avoid liking or re-sharing content that your business posted as your business. As your business, you can respond to comments made on your business page. If you are still a little confused, please do not hesitate to leave us a comment, and we would be happy to address it for you.

*Facebook’s setting may change after this post’s publication date.

Multiple Store Locations & Multiple Facebook Pages

Written by shannonbilby on . Posted in Facebook

When we receive questions from customers, we like to share them here in case you have the same question!

Customer Question:

“We have one facebook page for all of our locations. Is that typical or does it make more sense to have a page for each location?

Not trying to create more work for myself – its just a question I was asked again recently and I thought you might have some insight to offer…” – Melissa C.

 

Melissa,

Great question! Facebook wants you to have a separate page for each location.

Practical reasons:

  • There’s only one location position available to list for the address.
  • That address is connected to check in’s and maps.
  • Customers needing directions will find the directions they want faster on separate pages.
  • That address is also attached to reviews.

Other important reasons:

  • Different locations with different demographics might be better served with different voices in your content.
  • If your locations have a strong sense of community, it will be less impactful if the audience reads irrelevant information about another community

 

Remember my rule though…only set up what you can manage and manage well! If you want to have one page for multiple locations, I suggest putting a link from your website to your locations page in the About Section of your company page.

Facebook tries to make it easy now by giving you a dashboard to manage multiple locations.

You can request access here: https://www.facebook.com/help/contact/911181838969039

Hope this helps!

Shannon