A lot of businesses may not initially realize it, but company blogs can be detrimental to your brand. In the grand scheme of things, a company blog may be at the back-burner of your mind, but it can serve an essential purpose. In fact, 53% of marketers say blogging is their top content marketing priority. With marketing professionals placing a heavy-focus on blogs, it seems pretty obvious that it is a fundamental aspect of branding.
So you may be wondering, how can a blog really affect my company that significantly? We are glad you asked! Today, we are going to take a look at six reasons why company blogs are valuable. Let’s get started!
Boosts Your SEO
Search Engine Optimization (SEO) is the organic use of a search engine to promote traffic to a website (aka how you are discovered). A blog can help boost your SEO by feeding content to search engines. In doing so, businesses will utilize keywords to target customers within their market. Keywords help to make a blog page more discoverable and seen by a relevant target market on search engines.
Having a blog gives your business a name for itself. When a consumer is searching for information on a product and discover your brand’s blog, they are able to learn first-hand from an expert. This expert-to-customer conversation discreetly gives them insight into your product line. In fact, most customers will not notice that they are hearing a sales pitch when surrounded by the content in a blog. You can actually help persuade buyers into choosing your products and your business through a well-thought-out blog post.
Gives Insight on Relevant Topics
When a customer is looking to make a purchase, especially a significant investment like eco-friendly flooring or countertops, they tend to do their research. Having a company blog gives your customer first-hand knowledge into your entire product line. It lets you be the professional/expert and can guide the customer back to your website to initiate a purchase.
Stands out from Your Competitors
We get it; blogs take time and effort. With that being said, your competitors are probably thinking the same thing. In fact, you can get a leg-up on your competitors by providing an insightful blog. Also, you will want to remember that just because you have a blog does not mean that you need to post to it every day. You can actually work out a posting routine that works best with your schedule (i.e., weekly or monthly) and build the blog’s content from there.
Blogs Are Shareable
The spectacular thing about blogs is that they are multi-functional. While they provide the opportunity to redirect customers to your website, they are also shareable. In fact, your blog’s shareability is one of its most significant features. For instance, you can share your blogs on social media to redirect traffic to your blogs then to your website. Plus, if you produce quality content, others will share your blogs, further expanding your company’s reach and making your brand look more authentic and reliable.
Builds Relationships with Readers & Potential Customers
Lastly, you will be able to build quality relationships with your readers and potential customers. This factor is crucial in the grand scheme of things. You want to be an approachable and knowledgable brand, and a blog can help you accomplish this. It gives you the resource to reach potential customers and build relationships in order to initiate a purchase.
Did you know that Creating Your Space offers custom blogs? We help take the guesswork out of creating and scheduling blogs and help your business put its best blog forward. To learn more about our blog packages, visit us here or below, you can view our easy-to-read one sheeter: