- If you don’t remember anything else here, your best bet is to offer people free, helpful advice with no strings attached.
- Think about your audience and what they want to see, not just what you want to show them.
- Images are critical. Try not to post anything without an image! The more clean and simple the image, the better.
- Videos are HOT! Use video to tell a story or engage people!
- Talk about a mix of things! Not everything should be about flooring. Product, lifestyle, design tips and trends, before and after’s are all hot topics, but it’s healthy to mix in simple things like Happy Flooring Friday! (and that’s it) Recipes are another popular post type. Remember you are posting to people that know you, don’t know you yet, have bought from you recently, haven’t bought from you recently, etc.
- It’s ok to have a sense of humor! Have fun! This will translate and resonate to your audience.
- Everyone loves puppies, kittens and cute babies. Use that to your advantage as long as you have permission from the baby or the baby’s parents.
- Talk about local things that your store or your employees are involved in. If your team does a walk for Alzheimer’s, show your community love! Got a dog that comes to work? Great content! Give him/her a “voice”.
- Your social media content should be designed to engage, entertain and inform your readers. Show them the human side of your brand. Create conversations that turn into relationships!
- Utilize the event feature if you have things going on in your store.
Now it’s time to talk about what not to do!
- Only use images that you own or have the rights to use. This means DO NOT right click / save as on an image on Google. You can be fined and sued for using images you don’t have the rights to.
- Don’t post pictures of customers without their knowledge and consent.
- Don’t post project installs or before and after photos without the consent of the project owner.
- Don’t over post. If you have a bunch of good ideas at one time, spread them out!
- This is not a place to be salesy! You can share (in a helpful, no strings attached kind of way) information about sales going on, but don’t let price and sales be the focus of your social media content.
- Don’t use more than 3 hashtags unless you have a really good reason.
- Don’t post anything that you think is funny, but could be misconstrued as offensive.
- Don’t post anything that could be considered a contest without a complete understanding of the contest and promotion guidelines from Facebook. For example: “No, you can’t require people to tag themselves in pictures of a new product in exchange for a chance to win a prize” and “No, you can’t require people to like a page to automatically enter”. Here’s a resource we like! https://www.shortstack.com/blog/is-your-facebook-contest-legal-infographic-2/
- Don’t post without using spell check or a grammar check. Don’t shorted words like “B4” instead of “before”.
- Don’t use the word I. You are representing a company and a brand, no one knows who you are unless you make a point to “sign” the post and indicate that you are the author.
If you find these tips helpful, please let us know what works for you and have a social day! – Shannon
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