How to Utilize Pinterest for Your Business

Written by Broadlume on . Posted in Pinterest

Each month Pinterest receives 250 million users that are in search of a specific product. Whether it be a new workout routine, a delicious recipe, or a design project for their home, Pinterest users are inspired daily by the vast selection of products readily available for them. As business owners, Pinterest can be one of the most substantial marketplaces for selling a product—whether you’re trying to push waterproof vinyl flooring like WPC or SPC (or just the best vinyl plank flooring in general), waterproof laminate flooring, the best flooring for dogs, or just about anything else under the sun. Along with free promotion, Pinterest offers promoted pins to get your product out there and seen by Pinners locally and all around the world. 

Whether you are looking to target a specific group like women or men, Pinterest offers a marketplace for sellers to get their product in front of consumers with subliminal marketing. In fact, HootSuite states that “90% of weekly users use Pinterest to make a purchase decision.” Pinterest increases brand awareness while getting your product out there for consumers to see. Imagine the audience you can reach with a regular pin. Now, if we take that standard pin and promote it, you can reach an even greater audience and target that 90% of users who are looking to make a purchasing decision.

The Pinterest realm is an unheard of concept that allows brands to knowingly promote their product without repercussion of over-marketing the product. Today, we wanted to focus on how you can utilize Pinterest for your business and ultimately grow your brand awareness. Let’s take a look!

What is a “Promoted Pin?”

Businesses pay to “promote” their Pins to audiences that would find your Pin useful. For example, Pinterest states, “these Pins will surface in your desired audience’s home feed, category feeds, and relevant search results.” A Promoted Pin can help a potential customer revisit the idea of your product and keep your business in mind when it comes to purchasing a new product.

Why Should My Business Use Promoted Pins?

Not only does promoting your Pin help your business to be seen, but Promoted Pins have a higher engagement rate than organic (non-promoted) Pins. In fact, when you promote your Pins to a wider audience, consumers are more likely to save your Pin to their board (creating even more visibility for your brand) and visit your page for more insight on similar pins. Additionally, Promoted Pins helps your brand to gain more followers. When your content is seen more often, whether a repinned Promoted Pin or an initial Promoted Pin to your targeted audience, you can gain and retain a larger following of consumers interested in your brand.

How to Master the Promoted Pin?

That is where we, Creating Your Space, come into the equation! We will help make your Pinterest brand something that consumers want to engage with and see. By creating Promoted Pins that do not look too much like “ads,” we will help subliminally target potential consumers and grow your brand exposure.

Are you interested in learning more about Creating Your Space‘s social media plans and strategies? If so, be sure to check back monthly for more insightful tips and tricks to grow your brand. Thanks for reading!

Facebook Gray Accounts

Written by Broadlume on . Posted in Facebook

While Facebook is an easy and user-friendly social site, sometimes users find themselves confused by Facebook’s undefined words and complicated processes. For example, a Facebook “Gray Account ” is a relatively simple process that stumps users with its unfamiliar name and undisclosed instructions, and with Facebook being an ever-so-popular and useful advertising tool, it is imperative for users with a Gray Account to understand and address the issue.

In order to help our clients, we want to focus on Facebook Gray Accounts and what they mean, how they differ from personal accounts, and what you can/should do with them. We hope that you find this process easy and straightforward, but if you have additional questions, please do not hesitate to reach out to us.

What is a Facebook Gray Account?

A Gray Account is created when a Facebook user created a Facebook Business Page without a personal account attached to it. For example, let’s say Frank owns a flooring store called “Frank’s Flooring.” A couple of years ago, Frank saw the value of Facebook for businesses and created Frank’s Flooring Facebook page. He did not link it to a personal account because Frank does not have one. Now, Facebook makes it a rule that all Facebook Business pages must be linked to a personal account; therefore, Frank’s Facebook is now a “Gray Account.”

How Do “Gray Accounts” Differ from Personal Accounts?

Simply put, Gray Accounts come with an array of restrictions that personal accounts do not necessarily have. Personal accounts offer users more security features to ensure their identity and account are protected. Perhaps, this is Facebook’s way of encouraging users to make the switch to a personal account.

How Do I Link a Gray Account to a Business Page?

  1. First, you will want to log into your primary Facebook account. If one does not exist, you will need to create one.
  2. Next, you will want to go to the Facebook menu and click “Manage Business.”
  3. After you are on the Manage Business menu, you will want to select “Settings.”
  4. Now, you will click “Shared Logins.”
  5. You will now see text that reads “If you use shared logins (gray accounts) to manage your Facebook Pages and ad accounts, add them to Business Manager. When you do this, you will have permission to work on any of the assets with the same roles that the shared login (gray account) has.”
  6. Lastly, you will want to click “Add Shared Login.”

How Do I Transfer Ownership from a Gray Account?

  1. First, you will want to log into your gray account’s Facebook.
  2. Next, you will go to
  3. Now, you will choose “Apps.”
  4. After, you want to select the app (page) that you want a new admin
  5. Click “Roles” then “Add Administrators.”
  6. Remember that Gray Accounts are not Personal Accounts; therefore, they do not have a friends list. You will need to search for the admin by their username ( or their Facebook user ID number.

While Gray Accounts can seem tricky at first, with a little patience, you can get them to do what you want, whether it be transferring ownership or linking a business page.

We hope you found this information helpful! For more social media tips and tricks, be sure to subscribe to our email.

Disclaimer: The following information may change as Facebook develops, updates, and changes.

Color of The Year: 2019

Written by Broadlume on . Posted in Color of The Year

Did you know that there is a color of the year every year?  Last year’s color was the mysterious yet spiritually-driven color: UltraViolet.  The color is announced at the beginning of the year by Pantone Colors.  Pantone Colors also referred to as the global authority of color, assigns a team of color experts to travel the world to see what colors seem to be the most influential in upcoming designs, marketing, and merchandising.  This color is usually so influential, that many major companies will incorporate this in their own business to stay current.  


The 2019 Color of The Year has been chosen as Living Coral.  Not to be confused with its sister color peach; coral is a bolder color with more energy.  Coral is also recognized for its blood-red coloring adapted into a pinkish-orange hue.  This bold color is also very similar to the apricot color yet not quite as robust which can allow it to be used in more atmospheres and designs than apricot.


Coral got its name from the barnacle-encrusted coral reefs found around most in tropical oceans around the equator.  This stunning color is represented beautifully through sea coral and can be quite breathtaking to see.  The color itself can evoke feelings and moods as well.  This invigorating color can be classified as feminine but in design can be influenced by other accompanying accent colors.  Being in the pink and the orange color family, it can pull strength from both colors.  The color psychology can be associated with calming and intuitive while also evoking optimism, fun, and adventure to the mood.


As Pantone Color stated, “Just as coral reefs are a source of sustenance and shelter to sea life, vibrant, yet mellow, Pantone 16-1546, Living Coral embraces us with warmth and nourishment to provide comfort and buoyancy in our continually shifting environment.”  With this color being establish, be ready to see it highly influenced in market and design around the world.  If you are into the latest trends or own a business, this is perfect to incorporate in areas of your life.  Watch Living Coral add life to your room and design this year.

The color of the year is great to know and use in our own lives.  The team of experts carefully recognize each year which color will influence the most substantial impact.  

How will you use this color this year?  We believe that it compliments great with vibrant blues, muted neutrals, and stronger undertone pinks and oranges.  What do you think?

Facebook Admin Access

Written by Broadlume on . Posted in Facebook

Sometimes it can be confusing trying to understand Facebook’s admin process. Here’s some help to get you where you need to go!

To access a Facebook Business page, there’s no login and password to get you in. It’s all done through administrative rights.

How do you know if you’re an admin to a Facebook business page? Go directly to the page.

If you don’t see any text at the top, you’re not an admin.

If you see text similar to this, you’re an admin!


View activity and notifications for each of your location Pages
Go to your main Page’s Settings and click Locations. From here, you can view a list of all your location Pages and the notifications for each one.
More helpful resources:
If you have more questions, please don’t hesitate to leave a comment or reach out!

Social Media Content: What to do and what not to do!

Written by Broadlume on . Posted in Facebook, Strategy

When it comes to posting content on social media, there are some easy guidelines to follow to be successful!

  1.  If you don’t remember anything else here, your best bet is to offer people free, helpful advice with no strings attached.
  2.  Think about your audience and what they want to see, not just what you want to show them.
  3.  Images are critical. Try not to post anything without an image! The more clean and simple the image, the better.
  4.  Videos are HOT! Use video to tell a story or engage people!
  5.  Talk about a mix of things! Not everything should be about flooring.  Product, lifestyle, design tips and trends, before and after’s are all hot topics, but it’s healthy to mix in simple things like Happy Flooring Friday! (and that’s it) Recipes are another popular post type. Remember you are posting to people that know you, don’t know you yet, have bought from you recently, haven’t bought from you recently, etc.
  6. It’s ok to have a sense of humor! Have fun! This will translate and resonate to your audience.
  7. Everyone loves puppies, kittens and cute babies. Use that to your advantage as long as you have permission from the baby or the baby’s parents.
  8. Talk about local things that your store or your employees are involved in. If your team does a walk for Alzheimer’s, show your community love! Got a dog that comes to work? Great content! Give him/her a “voice”.
  9. Your social media content should be designed to engage, entertain and inform your readers. Show them the human side of your brand. Create conversations that turn into relationships!
  10. Utilize the event feature if you have things going on in your store.


Now it’s time to talk about what not to do!

  1. Only use images that you own or have the rights to use. This means DO NOT right click / save as on an image on Google. You can be fined and sued for using images you don’t have the rights to.
  2. Don’t post pictures of customers without their knowledge and consent.
  3. Don’t post project installs or before and after photos without the consent of the project owner.
  4. Don’t over post. If you have a bunch of good ideas at one time, spread them out!
  5. This is not a place to be salesy! You can share (in a helpful, no strings attached kind of way) information about sales going on, but don’t let price and sales be the focus of your social media content.
  6. Don’t use more than 3 hashtags unless you have a really good reason.
  7. Don’t post anything that you think is funny, but could be misconstrued as offensive.
  8. Don’t post anything that could be considered a contest without a complete understanding of the contest and promotion guidelines from Facebook. For example: “No, you can’t require people to tag themselves in pictures of a new product in exchange for a chance to win a prize” and “No, you can’t require people to like a page to automatically enter”. Here’s a resource we like!
  9. Don’t post without using spell check or a grammar check. Don’t shorted words like “B4” instead of “before”.
  10. Don’t use the word I. You are representing a company and a brand, no one knows who you are unless you make a point to “sign” the post and indicate that you are the author.

If you find these tips helpful, please let us know what works for you and have a social day! – Shannon

18th Annual Member Conference

Written by Broadlume on . Posted in Impact

With a focus on digital marketing and the introduction of our new visualization tools, we recently held our 18th Annual Member Conference in Napa Valley on November 11-13, 2018. To read more about this year’s conference, we encourage you to check out our Press Release in Floor Covering Weekly, where we announced some new changes and features to our company.

A special thank you to all of the attendees and our valued clients. It was an absolute pleasure hosting our annual member conference, and we cannot wait for next year. Please enjoy some of our favorite highlights from this year: 


Increasing Blog Traffic to Increase Business Revenue

Written by Broadlume on . Posted in Blogging


Writing meaningful blog content can be one of the most important things that a writer can do. Without purpose or drive, a blog will seemingly fail. As you begin curating content, you may stumble across the question “what will make my content more successful?” As almost all writers wonder this at one point in their career, you have decided to take action. 

Now before we begin, there is no “one” right way to blogging; blogging is a form of art. You will find in this industry that every writer curates their content differently and can see a vast amount of success from it. As you may already know though, blogging can be a powerful tool for your business. With the use of blogs, you can promote your brand and grow your earnings. You may be thinking “Yeah, that sounds good. Tell me the secret.” Like we previously mentioned, there is not just one way to blog but using a blogging checklist is one way to increase your blog’s traffic to help grow your business’ revenue in the future. Let’s take a look! 

Focus on a Specific Genre. 

As we previously mentioned, without purpose or drive, your blog may not be as successful as you hoped. Having a specific genre that your content falls under can help your business gain a following from visitors who want to see that content often. For example, if you own a flooring store, your blog content should be framed around things like different types of wood flooring, or the best vinyl plank flooring brands. You would not want to do a clothing/fashion blog because that is irrelevant to your business’ genre. Once you have successfully created a genre and geared your posts toward it, you can begin to pitch a soft sale. Merriam Webster dictionary defines a soft sell as “the use of suggestion or gentle persuasion in selling rather than aggressive pressure.” Blogs are the perfect place to incorporate soft sales. You can gently put the idea of a product in consumer’s minds without being forceful or letting them even know. But before we can get to the step of soft selling, you will want to curate strong blog content. If you are unsure on how to structure your blogs for the most success, you will definitely want to check out our blog writing checklist:  

A Blogging Checklist. 

Screen Shot 2018-10-03 at 8.58.52 AM.png

  • Is the topic applicable to your blog series? 

A great way to create traffic and increase views is by staying on topic. You want your blog content to be relevant to the rest of your content within your blog series. If a topic is different from your blog series, make sure you relate it back to your page’s main concept. Often times, viewers come to a blog post in order to see relevant or like-minded content, when we post obscure and irrelevant things it can tarnish our value in the viewer’s eyes. 

  • Is your post timeless? If not, is it supposed to be short-lived? Is that addressed in the post?

The remarkable thing about timeless posts is that they stay relevant for years to come. For example, have you ever stumbled across some really fantastic blog content and afterward, looked at the date. To your surprise, it may have been written over five years ago. These bloggers have grasped the concept of creating compelling, timeless content. Now, realistically it may not always be relevant or easy to do a timeless piece. If that is the case, you can create a time-specific post, for example: “2018 Hottest Flooring Trends,” and state in the title that it will only be relevant for one year. Short-lived posts definitely have their benefit because they can create hype on time-relevant items, fads, or trends. You may see a lot of success from your time-specific content but be sure to not create an entire blog series off of short-lived posts. 

  • Is the title short and purposeful? Does it match the writing style? Does it reiterate your topic? Will it interest readers?

You will want all of your titles to be short, sweet, and to the point. You want a title that intriguing enough that it does not give away all of the information, and interesting enough that the reader wants more. Plus, you want the topic to be reiterated in your title. There is nothing more frustrating than being pulled into a blog post that is entirely irrelevant from its title. Ideally, you want to use words in your title that will intrigue the reader, and believe us, it can be hard sometimes. You may end up spending more time on brainstorming the perfect title than you did writing the post, but often times, it is well worth it. A successful title can help you be found more through SEO as well as intrigue readers. 

  • Does the text feature keywords? Are the lists in bullet points? 

Keywords are a difficult technique to master. In short terms, the successful use of keywords can help your blog be found through search engine optimization. Unfortunately, Google does not supply us with a list of keywords to be successfully found, so we just have to guess. We think that keywords can be considered “trigger” words because they trigger emotions, meaning, or action

An example of an emotional trigger would be “budget-friendly,” a meaningful trigger would be “expert,” and an action trigger would be “must-know:”

    • With the word budget-friendly, readers who are on a budget are emotionally drawn to the content. 
    • With the word expert, you are giving meaning and purpose to the source. 
    • With the word must-know, you are expressing a call-to-action for the readers who must-know. 
  • Does it have a strong ending? Does it end with question, invitation, or call to action? Does it answer “So What?” 

One of the most essential parts of a blog is the ending. Just like any movie, it can be completely tarnished with a sucky ending. To help make a powerful ending, you want to draw together what you talked about in a brief conclusion. You can even highlight a few of the points previously mentioned. But no matter what, you will want to end it with a question, invitation, or call to action. All three of these options will get the reader engaged with your blog. Here are some examples: 

  • Are the paragraphs short?

Short and brief paragraphs help get your point across faster, which in the blog world is key. You want to make your points brief to keep the attention of your readers while being complex enough that your readers feel like they have learned something. 

  • Does the text sound natural? Have you read your post out loud? 

One of the most significant mistakes writers can make is not reading their content aloud. Believe us, it really can help you. Once you read your content aloud, you can hear any weird wordage or mistakes. If it does not sound natural out loud, now is your chance to fix it. 

  • Is the image eye-catching? Is it relevant to the text? Does it give the reader an incentive to click on the post? 

Lastly, you want to have an appealing image to draw the readers to your post. It should be aesthetically pleasing and relevant to your text. For example, if you are writing a blog on how to organize your messy closet, you would want your image to be a clean, good-looking closet, not the disorganized, messy shot. You will want to do this because sometimes the image is all the reader takes away from your post. If you only have a picture to capture the reader’s attention, might as well make it a good one. 

We encourage you to save this blog writing checklist and reference it while you write. It can help guide your structure and create the most powerful and time-worthy content possible. Thanks for reading and if you want more blog advice, be sure to subscribe to our email list. 😉 

Jody Abbott: Digital Marketing Specialist

Written by Broadlume on . Posted in Team

Creating Your Space Builds Team

Names flooring veteran to bolster retail division


SAN RAFAEL, Calif., Oct. 1, 2018 – Creating Your Space™, the digital solution company for flooring retailers, has named flooring veteran Jody Abbott digital marketing specialist.


“Jody has more than 10 years’ experience in the flooring industry and brings a distinct set of capabilities and perspective to the business,” said Michael Vogel, president and CEO of Creating Your Space. “Our team provides our dealers a unique combination of flooring experience and technical expertise and Jody will certainly add value to our dealers with her experience”.


Abbott has spent more than a decade working with some of the top brands in the flooring industry, including with both STAINMASTER® and Armstrong. Most recently, she was the program manager for Armstrong Flooring’s Elite Retailer Program where she managed 85 new Elite Program launches and 200 retail showrooms across North America.


She has an extensive track record of developing strong and enduring relationships with flooring dealers and collaborating with them to grow their businesses. Abbott began her career in the flooring industry with INVISTA™. She graduated from Washington State University with a Bachelors of Art.


Creating Your Space™, founded by flooring industry veterans 15 years ago, is the leader in retail digital flooring solutions and is one of two brands under DCS Partnership Group.  Creating Your Space is known for building custom retail websites for flooring dealers as well as providing a full complement of technology solutions and digital marketing services. The second brand, Bridgeway Interactive™, is the leader in builder digital flooring solutions for builders and contractors supporting design studios.

Merge Duplicate Facebook Pages

Written by Broadlume on . Posted in Facebook

If you have more than one Facebook page and you’d like to combine them, Facebook has now made it easier than ever to do this!

Before you get started:

  • You can only request a merge if you’re an admin for both Pages.
  • The Pages you merge must represent the same thing and have similar names. If you try to merge Pages that aren’t similar, the Pages may be permanently unpublished.
  • Merging Pages can’t be undone once you’ve started the process.

Follow these easy steps:

  1. Make the address the same on both pages. (*very important)
  2. Make sure the names of the pages are similar.
  3. Go to this link:
  4. Select the pages in the Dropdown menu
  5. Click Request Merge.
Things to remember:
  • People who like the duplicate Page will be informed of the merge. This may take a few days to complete.
  • Content from the merged Page, such as posts, photos and the username, will be deleted during the merge. Learn how to download and save your Page content
  • Likes and check-ins from both Pages will be combined and shown on the remaining Page.

Fine print:

  • If you’re unable to merge your Pages, it means that your Pages aren’t eligible to be merged. If you see the option to request to merge your Pages, we’ll review your request.
  • If your Pages can be merged, the people who like your Pages and any check-ins will be combined, but posts, photos, reviews, ratings and the username will be deleted from the Page you merge.
  • The Page you want to keep will remain unchanged, except for the addition of people who like the Page and check-ins that were merged from the other Page.
  • The Page you don’t want to keep will be removed from Facebook, and you won’t be able to unmerge it.
Business Manager Users:
If your Pages are on Business Manager, you can go to to merge them.
This post was created and published 5/16/18. This content may not remain applicable if Facebook changes their process.

Facebook Admin Access

Written by Broadlume on . Posted in Facebook

Having trouble getting or giving admin access to your Facebook page? Whether you are using Facebook Business Manager or not, there’s a simple way to see who has access to your Facebook page, give access to others or approve a request to give someone else access to your Facebook page.

All you have to do:

  1. Simply, go to the page  (logged into your personal account)
  2. Click settings. (top right)
  3. Click page roles. (left hand side)

*If a request has been submitted for access through Facebook business manager, you will see it here. Simply click approve next to the Agency you’d like to approve and Facebook does the rest.

Sometimes it can be confusing trying to understand Facebook’s admin process.

To access a Facebook Business page, there’s no login and password to get you in. It’s all done through administrative rights. Anyone you approve admin rights to does NOT have access to your personal profile, your personal posts or your personal login or password.

To give access to a person rather than an agency:

Start typing the person’s name and if their name doesn’t appear from a dropdown list (see below)

Then, all you have to do is go to their profile, copy their unique URL and paste it in the box.

Facebook makes changes ALL the time. If you find this information and it’s out of date, please leave a comment here or email!