Growing Your Social Media Community

Written by Broadlume on . Posted in Community Growth

One of the most frequently asked questions we get is: “How do I grow my social media community without paying for social advertising?!?”

Here’s a list to get you started:

  1. Tell your staff to mention or encourage customers to join your social communities.
  2. Add your social media icons and social links to everyone’s email signatures. Get your icons here: http://www.creatingyourspace.com/smicons
  3. Add your social icons to your business cards. Got too many to print? Try these: https://www.jakprints.com/favicards.html
  4. Put up signs in the showroom for your customers to see and as a reminder for your sales people. Put the signs anywhere a customer might have wait time. (*Comment or email us and we’ll send you a sign to print)
  5. Send out an email blast to your email database asking people to join your social community.
  6. Add your social icons or mention your social media sites in your traditional advertising. For example: At the end of a commercial, add “Find us on Facebook at facebook.com/yourusername.” *If you need help with the lingo, just ask!
  7. Add a line to your hold message about joining your social media sites. (they are already on hold, with time on their hands to like/follow you right then)
  8. Make sure your social icons are on your website and your mobile website.
  9. Add your social media icons on your Shop At Home vehicles or delivery trucks.
  10. Add your social icons to invoices, quotes or any other paper materials that leave your store!

We hope these suggestions help! Got any suggestions of your own? Leave us a comment!

7 Social Media Tips You’ll Want To Read

Written by Broadlume on . Posted in Strategy

With the amount of information available, it is important to adopt healthy practices.  People often ask me, what are some of your best social media tips?  Here is what I tell them:

  1. Practice good social behavior. Just like in real life, be social and use your manners! In addition to posting content, remember retweeting, sharing content from others, or telling someone thank you for taking the time to give you a like, comment or compliment.
  2. Listen and learn. Think about what people are posting, and why.  This is your chance to contribute and to help others. Can you solve a problem? Can you see patterns and trends that give you insight?
  3. Do more than post. Interact and start a conversation with others. Conversations turn into relationships. Relationships turn in to sales and referrals. Don’t forget to listen! (see #2)  Remember, some of the best content you can give is helpful advice with no strings attached.
  4. Pay attention. Go slowly. Use spell check. Think about how your message will be perceived. Stay active and treat social media like a relationship.
  5. Measure, analyze, and revise. Pay attention to what is happening and what is working. What isn’t working is just as valuable as what is working.  Social media changes every day, so be prepared to adapt and change your processes if necessary.
  6. Stay informed. It is important to stay on top of the every changing world of social media! We love http://mashable.com/ and http://www.socialmediaexaminer.com/.
  7. Act like a boy/girl scout. This means to be prepared and to focus on what works.   You can create your own code of conduct.

If you are using it correctly, there are countless ways to use social media to your advantage.  It can teach you valuable lessons about the world and help you stay connected with others.  Social media has changed the way people communicate and share information and these tips can help make social media work for you!

Posting from Facebook Timeline to Facebook Page

Written by Broadlume on . Posted in Facebook

We get asked quite often how to post something from a personal Facebook profile to a Facebook Business Page.

The good news is, it’s super simple! If you’re having trouble, try these simple steps!

  1. Go to your Facebook profile.

2. Find a post that you want to share onto a business page.

3. Look for the dropdown arrow next to the date and time.

 

Share Public

4. Make sure that the setting is set to “Public”.

Share Public 1

This should resolve any issue! Keep in mind that Facebook changes it’s layout all the time and this information is subject to expiration. If you have any questions, leave us a comment.

 

 

 

Taking your social media to the next level

Written by Broadlume on . Posted in Take action!

Whether you manage your own social media or you outsource it to a company like ours, one of the most effective things you can do is get the buy in from your sales people. Think of all of the people they come in contact with every single day. (online and in person!)

First steps:

  1. Simply tell your salespeople that you are on social media.
  2. Tell them they can find the links on your website homepage.
  3. Ask them to like / follow the company on your social media sites.

Next:

  1. Ask your sales people to suggest your social media sites to their friends.
  2. Ask your sales people to ask their best customers for reviews on Facebook or Houzz
  3.  Ask your sales people what information they would like shared on social media

Got some rockstars?

  1. Ask them to do a 20 second video about their favorite new product.  Why they like it…where they see it being used….talk about the style.
  2. Run an internal contest to see who can get the highest number of their Facebook friends to like your page.
  3. Suggest that they ask their clients for project photos to post on social media and add to your site.

If you take any of our suggestions, let us know how they work for you!

Multiple Store Locations & Multiple Facebook Pages

Written by Broadlume on . Posted in Facebook

When we receive questions from customers, we like to share them here in case you have the same question!

Customer Question:

“We have one facebook page for all of our locations. Is that typical or does it make more sense to have a page for each location?

Not trying to create more work for myself – its just a question I was asked again recently and I thought you might have some insight to offer…” – Melissa C.

 

Melissa,

Great question! Facebook wants you to have a separate page for each location.

Practical reasons:

  • There’s only one location position available to list for the address.
  • That address is connected to check in’s and maps.
  • Customers needing directions will find the directions they want faster on separate pages.
  • That address is also attached to reviews.

Other important reasons:

  • Different locations with different demographics might be better served with different voices in your content.
  • If your locations have a strong sense of community, it will be less impactful if the audience reads irrelevant information about another community

 

Remember my rule though…only set up what you can manage and manage well! If you want to have one page for multiple locations, I suggest putting a link from your website to your locations page in the About Section of your company page.

Facebook tries to make it easy now by giving you a dashboard to manage multiple locations.

You can request access here: https://www.facebook.com/help/contact/911181838969039

Hope this helps!

Shannon

Drive Your Showroom Customers to Pinterest

Written by Broadlume on . Posted in Showroom Marketing

Pinterst Sticker_Generic_Company_Board

 

 

Looking for a way to use your showroom to drive traffic to your social media sites? Customers want to connect with you. They want to be inspired! Make it easy for them to connect with you AND find the product they want with these easy stickers!

 

 

Places to use these stickers:

Loose samples
Product boards
Room scene posters
Trade show samples
Samples checked out to customers
Samples shipped to customers
A&D Community

Other messaging ideas:
“Love this look? Get more inspiration here:”

“Wonder what this looks like installed? See installation examples here:”

“Want to see more products like this?”

“Like this product? See room scenes and more!”

“Love this product? See more like this!”

Take this idea and use it for other social sites!

Drive traffic to a YouTube Video
Drive traffic to Houzz
Sneak Peak Teaser on Snapchat
Announce design trend like content on Facebook
Want one?

CYS Social Media customers: Leave a comment or contact your account manager for your customized sticker.
CYS Website customers: Contact your account manager for pricing
DIY-ers: Go to http://www.avery.com | Choose your shape and size | Customize | Print

Get creative! Help your customers find what THEY want!