Increasing Blog Traffic to Increase Business Revenue

Written by Amanda Marotta on . Posted in Blogging

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Writing meaningful blog content can be one of the most important things that a writer can do. Without purpose or drive, a blog will seemingly fail. As you begin curating content, you may stumble across the question “what will make my content more successful?” As almost all writers wonder this at one point in their career, you have decided to take action. 

Now before we begin, there is no “one” right way to blogging; blogging is a form of art. You will find in this industry that every writer curates their content differently and can see a vast amount of success from it. As you may already know though, blogging can be a powerful tool for your business. With the use of blogs, you can promote your brand and grow your earnings. You may be thinking “Yeah, that sounds good. Tell me the secret.” Like we previously mentioned, there is not just one way to blog but using a blogging checklist is one way to increase your blog’s traffic to help grow your business’ revenue in the future. Let’s take a look! 

Focus on a Specific Genre. 

As we previously mentioned, without purpose or drive, your blog may not be as successful as you hoped. Having a specific genre that your content falls under can help your business gain a following from visitors who want to see that content often. For example, if you own a flooring store, your blog content should be framed around the home because flooring goes in a house. You would not want to do a clothing/fashion blog because that is irrelevant to your business’ genre. Once you have successfully created a genre and geared your posts toward it, you can begin to pitch a soft sale. Merriam Webster dictionary defines a soft sell as “the use of suggestion or gentle persuasion in selling rather than aggressive pressure.” Blogs are the perfect place to incorporate soft sales. You can gently put the idea of a product in consumer’s minds without being forceful or letting them even know. But before we can get to the step of soft selling, you will want to curate strong blog content. If you are unsure on how to structure your blogs for the most success, you will definitely want to check out our blog writing checklist:  

A Blogging Checklist. 

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  • Is the topic applicable to your blog series? 

A great way to create traffic and increase views is by staying on topic. You want your blog content to be relevant to the rest of your content within your blog series. If a topic is different from your blog series, make sure you relate it back to your page’s main concept. Often times, viewers come to a blog post in order to see relevant or like-minded content, when we post obscure and irrelevant things it can tarnish our value in the viewer’s eyes. 

  • Is your post timeless? If not, is it supposed to be short-lived? Is that addressed in the post?

The remarkable thing about timeless posts is that they stay relevant for years to come.For example, have you ever stumbled across some really fantastic blog content and afterward, looked at the date. To your surprise, it may have been written over five years ago. These bloggers have grasped the concept of creating compelling, timeless content. Now, realistically it may not always be relevant or easy to do a timeless piece. If that is the case, you can create a time-specific post, for example: “2018 Hottest Flooring Trends,” and state in the title that it will only be relevant for one year. Short-lived posts definitely have their benefit because they can create hype on time-relevant items, fads, or trends. You may see a lot of success from your time-specific content but be sure to not create an entire blog series off of short-lived posts. 

  • Is the title short and purposeful? Does it match the writing style? Does it reiterate your topic? Will it interest readers?

You will want all of your titles to be short, sweet, and to the point. You want a title that intriguing enough that it does not give away all of the information, and interesting enough that the reader wants more. Plus, you want the topic to be reiterated in your title. There is nothing more frustrating than being pulled into a blog post that is entirely irrelevant from its title. Ideally, you want to use words in your title that will intrigue the reader, and believe us, it can be hard sometimes. You may end up spending more time on brainstorming the perfect title than you did writing the post, but often times, it is well worth it. A successful title can help you be found more through SEO as well as intrigue readers. 

  • Does the text feature keywords? Are the lists in bullet points? 

Keywords are a difficult technique to master. In short terms, the successful use of keywords can help your blog be found through search engine optimization. Unfortunately, Google does not supply us with a list of keywords to be successfully found, so we just have to guess. We think that keywords can be considered “trigger” words because they trigger emotions, meaning, or action

An example of an emotional trigger would be “budget-friendly,” a meaningful trigger would be “expert,” and an action trigger would be “must-know:”

    • With the word budget-friendly, readers who are on a budget are emotionally drawn to the content. 
    • With the word expert, you are giving meaning and purpose to the source. 
    • With the word must-know, you are expressing a call-to-action for the readers who must-know. 
  • Does it have a strong ending? Does it end with question, invitation, or call to action? Does it answer “So What?” 

One of the most essential parts of a blog is the ending. Just like any movie, it can be completely tarnished with a sucky ending. To help make a powerful ending, you want to draw together what you talked about in a brief conclusion. You can even highlight a few of the points previously mentioned. But no matter what, you will want to end it with a question, invitation, or call to action. All three of these options will get the reader engaged with your blog. Here are some examples: 

    • Question: Which 2018 flooring trend was your favorite?
    • Invitation: Call or visit us for more information. 
    • Call to Action: Subscribe to our email list for more must-know tips and tricks.
  • Are the paragraphs short?

Short and brief paragraphs help get your point across faster, which in the blog world is key. You want to make your points brief to keep the attention of your readers while being complex enough that your readers feel like they have learned something. 

  • Does the text sound natural? Have you read your post out loud? 

One of the most significant mistakes writers can make is not reading their content aloud. Believe us, it really can help you. Once you read your content aloud, you can hear any weird wordage or mistakes. If it does not sound natural out loud, now is your chance to fix it. 

  • Is the image eye-catching? Is it relevant to the text? Does it give the reader an incentive to click on the post? 

Lastly, you want to have an appealing image to draw the readers to your post. It should be aesthetically pleasing and relevant to your text. For example, if you are writing a blog on how to organize your messy closet, you would want your image to be a clean, good-looking closet, not the disorganized, messy shot. You will want to do this because sometimes the image is all the reader takes away from your post. If you only have a picture to capture the reader’s attention, might as well make it a good one. 

We encourage you to save this blog writing checklist and reference it while you write. It can help guide your structure and create the most powerful and time-worthy content possible. Thanks for reading and if you want more blog advice, be sure to subscribe to our email list. 😉 

Jody Abbott: Digital Marketing Specialist

Written by Shannon Vogel on . Posted in Team

Creating Your Space Builds Team

Names flooring veteran to bolster retail division

 

SAN RAFAEL, Calif., Oct. 1, 2018 – Creating Your Space™, the digital solution company for flooring retailers, has named flooring veteran Jody Abbott digital marketing specialist.

 

“Jody has more than 10 years’ experience in the flooring industry and brings a distinct set of capabilities and perspective to the business,” said Michael Vogel, president and CEO of Creating Your Space. “Our team provides our dealers a unique combination of flooring experience and technical expertise and Jody will certainly add value to our dealers with her experience”.

 

Abbott has spent more than a decade working with some of the top brands in the flooring industry, including with both STAINMASTER® and Armstrong. Most recently, she was the program manager for Armstrong Flooring’s Elite Retailer Program where she managed 85 new Elite Program launches and 200 retail showrooms across North America.

 

She has an extensive track record of developing strong and enduring relationships with flooring dealers and collaborating with them to grow their businesses. Abbott began her career in the flooring industry with INVISTA™. She graduated from Washington State University with a Bachelors of Art.

 

Creating Your Space™, founded by flooring industry veterans 15 years ago, is the leader in retail digital flooring solutions and is one of two brands under DCS Partnership Group.  Creating Your Space is known for building custom retail websites for flooring dealers as well as providing a full complement of technology solutions and digital marketing services. The second brand, Bridgeway Interactive™, is the leader in builder digital flooring solutions for builders and contractors supporting design studios.

Merge Duplicate Facebook Pages

Written by Shannon Vogel on . Posted in Facebook

If you have more than one Facebook page and you’d like to combine them, Facebook has now made it easier than ever to do this!

Before you get started:

  • You can only request a merge if you’re an admin for both Pages.
  • The Pages you merge must represent the same thing and have similar names. If you try to merge Pages that aren’t similar, the Pages may be permanently unpublished.
  • Merging Pages can’t be undone once you’ve started the process.

Follow these easy steps:

  1. Make the address the same on both pages. (*very important)
  2. Make sure the names of the pages are similar.
  3. Go to this link: facebook.com/pages/merge
  4. Select the pages in the Dropdown menu
  5. Click Request Merge.
Things to remember:
  • People who like the duplicate Page will be informed of the merge. This may take a few days to complete.
  • Content from the merged Page, such as posts, photos and the username, will be deleted during the merge. Learn how to download and save your Page content
  • Likes and check-ins from both Pages will be combined and shown on the remaining Page.

Fine print:

  • If you’re unable to merge your Pages, it means that your Pages aren’t eligible to be merged. If you see the option to request to merge your Pages, we’ll review your request.
  • If your Pages can be merged, the people who like your Pages and any check-ins will be combined, but posts, photos, reviews, ratings and the username will be deleted from the Page you merge.
  • The Page you want to keep will remain unchanged, except for the addition of people who like the Page and check-ins that were merged from the other Page.
  • The Page you don’t want to keep will be removed from Facebook, and you won’t be able to unmerge it.
Business Manager Users:
If your Pages are on Business Manager, you can go to business.facebook.com/pages/merge to merge them.
This post was created and published 5/16/18. This content may not remain applicable if Facebook changes their process.

Facebook Admin Access

Written by Shannon Vogel on . Posted in Facebook

Having trouble getting or giving admin access to your Facebook page? Whether you are using Facebook Business Manager or not, there’s a simple way to see who has access to your Facebook page, give access to others or approve a request to give someone else access to your Facebook page.

All you have to do:

  1. Simply, go to the page  (logged into your personal account)
  2. Click settings. (top right)
  3. Click page roles. (left hand side)

*If a request has been submitted for access through Facebook business manager, you will see it here. Simply click approve next to the Agency you’d like to approve and Facebook does the rest.

Sometimes it can be confusing trying to understand Facebook’s admin process.

To access a Facebook Business page, there’s no login and password to get you in. It’s all done through administrative rights. Anyone you approve admin rights to does NOT have access to your personal profile, your personal posts or your personal login or password.

To give access to a person rather than an agency:

Start typing the person’s name and if their name doesn’t appear from a dropdown list (see below)

Then, all you have to do is go to their profile, copy their unique URL and paste it in the box.

Facebook makes changes ALL the time. If you find this information and it’s out of date, please leave a comment here or email Shannon@creatingyourspace.com!

Growing Your Social Media Community

Written by Shannon Vogel on . Posted in Community Growth

One of the most frequently asked questions we get is: “How do I grow my social media community without paying for social advertising?!?”

Here’s a list to get you started:

  1. Tell your staff to mention or encourage customers to join your social communities.
  2. Add your social media icons and social links to everyone’s email signatures. Get your icons here: http://www.creatingyourspace.com/smicons
  3. Add your social icons to your business cards. Got too many to print? Try these: https://www.jakprints.com/favicards.html
  4. Put up signs in the showroom for your customers to see and as a reminder for your sales people. Put the signs anywhere a customer might have wait time. (*Comment or email us and we’ll send you a sign to print)
  5. Send out an email blast to your email database asking people to join your social community.
  6. Add your social icons or mention your social media sites in your traditional advertising. For example: At the end of a commercial, add “Find us on Facebook at facebook.com/yourusername.” *If you need help with the lingo, just ask!
  7. Add a line to your hold message about joining your social media sites. (they are already on hold, with time on their hands to like/follow you right then)
  8. Make sure your social icons are on your website and your mobile website.
  9. Add your social media icons on your Shop At Home vehicles or delivery trucks.
  10. Add your social icons to invoices, quotes or any other paper materials that leave your store!

We hope these suggestions help! Got any suggestions of your own? Leave us a comment!

7 Social Media Tips You’ll Want To Read

Written by Shannon Vogel on . Posted in Strategy

With the amount of information available, it is important to adopt healthy practices.  People often ask me, what are some of your best social media tips?  Here is what I tell them:

  1. Practice good social behavior. Just like in real life, be social and use your manners! In addition to posting content, remember retweeting, sharing content from others, or telling someone thank you for taking the time to give you a like, comment or compliment.
  2. Listen and learn. Think about what people are posting, and why.  This is your chance to contribute and to help others. Can you solve a problem? Can you see patterns and trends that give you insight?
  3. Do more than post. Interact and start a conversation with others. Conversations turn into relationships. Relationships turn in to sales and referrals. Don’t forget to listen! (see #2)  Remember, some of the best content you can give is helpful advice with no strings attached.
  4. Pay attention. Go slowly. Use spell check. Think about how your message will be perceived. Stay active and treat social media like a relationship.
  5. Measure, analyze, and revise. Pay attention to what is happening and what is working. What isn’t working is just as valuable as what is working.  Social media changes every day, so be prepared to adapt and change your processes if necessary.
  6. Stay informed. It is important to stay on top of the every changing world of social media! We love http://mashable.com/ and http://www.socialmediaexaminer.com/.
  7. Act like a boy/girl scout. This means to be prepared and to focus on what works.   You can create your own code of conduct.

If you are using it correctly, there are countless ways to use social media to your advantage.  It can teach you valuable lessons about the world and help you stay connected with others.  Social media has changed the way people communicate and share information and these tips can help make social media work for you!

Posting from Facebook Timeline to Facebook Page

Written by Shannon Vogel on . Posted in Facebook

We get asked quite often how to post something from a personal Facebook profile to a Facebook Business Page.

The good news is, it’s super simple! If you’re having trouble, try these simple steps!

  1. Go to your Facebook profile.

2. Find a post that you want to share onto a business page.

3. Look for the dropdown arrow next to the date and time.

 

Share Public

4. Make sure that the setting is set to “Public”.

Share Public 1

This should resolve any issue! Keep in mind that Facebook changes it’s layout all the time and this information is subject to expiration. If you have any questions, leave us a comment.

 

 

 

Taking your social media to the next level

Written by shannonbilby on . Posted in Take action!

Whether you manage your own social media or you outsource it to a company like ours, one of the most effective things you can do is get the buy in from your sales people. Think of all of the people they come in contact with every single day. (online and in person!)

First steps:

  1. Simply tell your salespeople that you are on social media.
  2. Tell them they can find the links on your website homepage.
  3. Ask them to like / follow the company on your social media sites.

Next:

  1. Ask your sales people to suggest your social media sites to their friends.
  2. Ask your sales people to ask their best customers for reviews on Facebook or Houzz
  3.  Ask your sales people what information they would like shared on social media

Got some rockstars?

  1. Ask them to do a 20 second video about their favorite new product.  Why they like it…where they see it being used….talk about the style.
  2. Run an internal contest to see who can get the highest number of their Facebook friends to like your page.
  3. Suggest that they ask their clients for project photos to post on social media and add to your site.

If you take any of our suggestions, let us know how they work for you!

Multiple Store Locations & Multiple Facebook Pages

Written by shannonbilby on . Posted in Facebook

When we receive questions from customers, we like to share them here in case you have the same question!

Customer Question:

“We have one facebook page for all of our locations. Is that typical or does it make more sense to have a page for each location?

Not trying to create more work for myself – its just a question I was asked again recently and I thought you might have some insight to offer…” – Melissa C.

 

Melissa,

Great question! Facebook wants you to have a separate page for each location.

Practical reasons:

  • There’s only one location position available to list for the address.
  • That address is connected to check in’s and maps.
  • Customers needing directions will find the directions they want faster on separate pages.
  • That address is also attached to reviews.

Other important reasons:

  • Different locations with different demographics might be better served with different voices in your content.
  • If your locations have a strong sense of community, it will be less impactful if the audience reads irrelevant information about another community

 

Remember my rule though…only set up what you can manage and manage well! If you want to have one page for multiple locations, I suggest putting a link from your website to your locations page in the About Section of your company page.

Facebook tries to make it easy now by giving you a dashboard to manage multiple locations.

You can request access here: https://www.facebook.com/help/contact/911181838969039

Hope this helps!

Shannon

Drive Your Showroom Customers to Pinterest

Written by shannonbilby on . Posted in Showroom Marketing

Pinterst Sticker_Generic_Company_Board

 

 

Looking for a way to use your showroom to drive traffic to your social media sites? Customers want to connect with you. They want to be inspired! Make it easy for them to connect with you AND find the product they want with these easy stickers!

 

 

Places to use these stickers:

Loose samples
Product boards
Room scene posters
Trade show samples
Samples checked out to customers
Samples shipped to customers
A&D Community

Other messaging ideas:
“Love this look? Get more inspiration here:”

“Wonder what this looks like installed? See installation examples here:”

“Want to see more products like this?”

“Like this product? See room scenes and more!”

“Love this product? See more like this!”

Take this idea and use it for other social sites!

Drive traffic to a YouTube Video
Drive traffic to Houzz
Sneak Peak Teaser on Snapchat
Announce design trend like content on Facebook
Want one?

CYS Social Media customers: Leave a comment or contact your account manager for your customized sticker.
CYS Website customers: Contact your account manager for pricing
DIY-ers: Go to http://www.avery.com | Choose your shape and size | Customize | Print

Get creative! Help your customers find what THEY want!