Shoelace: Google’s New Social App

Written by Amanda Marotta on . Posted in Social Media

You may have been familiar with Google’s past app, “Google+.” A couple of months ago, Google called it quits on Google+, and now they have recently unveiled their newest app, “Shoelace.” Although Shoelace is still in beta testing, here is what we know about it:

Shoelace’s Mission

“To use technology to help facilitate real-world connection.”

Shoelace’s Purpose

When we look closely at the app’s mission, Google wants to use Shoelace to connect people in real-life (AKA the app will get people off their technology and into the real world with real people).

Shoelace’s Testing

Currently, Shoelace is being beta tested throughout the city that never sleeps, New York City. Eventually, Google hopes to expand the app’s use all over the United States.

Shoelace’s Ability

When a user is on the app, they will be able to select activities that interest them. Once they choose these interests, the app will present them with a “Loop.” A loop will be a list of local events suggested for that the user’s profile. After, the user can then go to those events and enjoy real-life interactions with people who love the same things as them.

What are your thoughts on Google’s second-go-around with a social app? Does it interest you? Let us know below in the comment section!

New Website Visualization Tool

Written by Amanda Marotta on . Posted in Website

We are incredibly excited to launch our brand new website visualization tool. It is like the virtual room designer tool you already love with brand new, powerful features!

With our new tool, you will have access to industry-leading visualization technology, new and improved scenes, and an easy-to-use, consumer-friendly format.

Not only that, but our new tool has a brand new feature: the “point & click consumer room upload.” With this unique feature, consumers can upload a picture of their room and instantaneously view your products in their space! With this added feature, it gives your consumer the efficient process they desire with your products featured throughout the space.

Do not miss out on this amazing new feature! Learn more about this visualization tool here or contact us at info@creatingyourspace.com for more information.

Social Media Terminology

Written by Amanda Marotta on . Posted in Social Media

Do you ever look at your social media report and see a word that you are not quite sure what it means? If so, do not worry; you are not alone! Social media terminology can be overwhelming at first, but our hope is to help clear up any words you may be uncertain of their meaning. If you do not see the word you are unsure of listed below, please leave us a message in the comment section, and we will tell you exactly what it means and how it applies to your company. For now, we are going to focus on the main social media concepts and their meanings. Let’s get started!

Social Media Platform

A social media platform refers to various social sites; this can include Facebook, Twitter, Instagram, Houzz, Pinterest, YouTube, etc.

Engagement

The number of likes, retweets, shares, and comments that your social media post received.

Impressions

The number of times your page’s content has been seen by platform users.

Reach

The number of people that have seen content associated with your page.

  • Post Reach: Number of unique social media users that saw your social post
  • Page Reach: Number of social media users that saw any content you posted on your page
  • Organic Reach: (Unpaid) Number of social media users that saw your content without paid promotion
  • Paid Reach: Number of social media users that saw your content with some sort of paid promotion

SEO (Search Engine Optimization)

Organic use of search engine to promote traffic to a website

Social Media Analytics

Clear data highlighting your social media platform(s)’ marketing strategies (brand awareness, impressions, reach, page consumptions, etc.)

Social Media Listening

Tracking keywords via social media to see when your brand/product is mentioned online.

Social Media Monitoring

Goes hand-in-hand with Social Media Listening. You utilize the data you find via Social Media Listening to respond to your brand mentions.

Tag

When a brand/person is “tagged,” it links back to their page.

Hashtag

# represents a hashtag. A hashtag allows users to find similarly based information from a keyword or phrase. (Ex: #Starbucks would reveal content relevant to Starbucks whether that be photos, posts, or videos).

News Feed

A home page that displays the content and people you follow all in one easy-to-access place.

DM (Direct Message)

A private conversation between two social media users.

Algorithm

A set of formulas created to perform specific functions (Ex: Instagram Algorithm helps show more relevant content by showing followers that you interact with the most, first in your feed).

Clickthrough Rate

A social media metric that represents the number of times a user clicks through divided by the total number of impressions your post receives.

Handle

@ + username (ex: @creatingyourspace) is considered a social media handle.

Mention

When someone uses another user’s handle (ex: @creatingyourspace), in order to get their attention or share content with them.

Retargeting

Retargeting is a social media strategy that reshows users a product/page that they have recently viewed in order to encourage them to purchase the product.

Retweet

An action on Twitter where a user reshares your content to their page for their followers to also see.

We hope you found these definitions helpful and if you did not see a word you were looking for, please do not hesitate to contact us in the comment section. Thanks for reading!

How to Handle Negative Reviews like a Professional

Written by Amanda Marotta on . Posted in Take action!

Yikes; that gut-wrenching moment just hit where you check your business on social media and see a negative review. The review is tearing your company apart, and you are afraid of what it will do for your business. Before you panic, know that negative reviews are more common than you may think. Consumers often take to social media to express their frustrations. Unfortunately, as businesses, we suffer the consequences since social media is a public platform for them to deface your brand. So what do you do? To help our customers address these negative reviews, we have three simple steps for them to follow. Let’s take a look!

You Have to See It to Believe It

The first step in addressing a review is actually noticing that there is a negative review out there. It is generally a good idea to do a social media sweep weekly of your pages’ reviews. This includes Google, Facebook, and Yelp. Often, potential customers look to social media for references and an unaddressed negative review can be bad news. Luckily, addressing it properly can help reshape your image in the potential customer’s eyes. Remember, they are watching how you respond to the client. You want to be posed and professional when addressing a past client publicly. It is always a good idea to reference facts without accusing. A potential client will take notice of how you respond and decide whether or not they want to do business with you.

Know the Facts

Before you address a negative comment, you will want to gather all of the facts from the said incident. If you were not personally involved in the matter, be sure to talk with your employees to understand what had happened and why the client is upset. Remember, you are a business, and your client’s happiness is essential. Try to address the situation from their point of view. If you were upset about a company doing something you saw as wrong, would not you want them to address your concerns? Likewise, you should address it for them. Be sure to gather all the intel you can before proceeding.

Rectification Over Reputation

Your image is at stake; we understand that, but now is not the time to get defensive. Ideally, you want to change their mind while looking like the “good guy” to those who are watching. If you want to make this more personal, which we recommend, you can mention in your response that you are going to reach out to them. Whether it be a phone call or email, you should privately address the matter out of respect for their situation. If you do decide to address the situation publicly, we recommend following these guidelines:

  • Respond quickly.
  • Try not to take it personal. It is important to stay level-headed in situations like these. You always want your responses to be poised and professional.
  • If you feel like the situation will not end here, it is not worth the battle. Some people are bitter on the inside and nothing you say or do will make it better.
  • Be direct and honest. It is best to keep it short as well.
  • Do not take responsibility if it was not your company’s fault.
  • Be empathic. Think like a consumer and try to step into their shoes. What would you want to hear in this circumstance?

In essence, address the negative review with kindness, honesty, and empathy. In the end, some people are just angry on the inside and just want to be mean. You cannot let those reviews bother you. Just address what you can personally, but you can include it in your response: “Thank you for your review. We appreciate your honest feedback and want you to know that your response has not gone unnoticed. We would like to personally reach out to you via a phone call to address the situation you mentioned and rectify it to the best of our abilities. We appreciated your business and would love to address this matter for you.

If you have any questions about negative reviews, please do not hesitate to leave a comment.

How to Utilize Pinterest for Your Business

Written by Amanda Marotta on . Posted in Pinterest

Each month Pinterest receives 250 million users that are in search of a specific product. Whether it be a new workout routine, a delicious recipe, or a design project for their home, Pinterest users are inspired daily by the vast selection of products readily available for them. As business owners, Pinterest can be one of the most substantial marketplaces for selling a product. Along with free promotion, Pinterest offers promoted pins to get your product out there and seen by Pinners locally and all around the world. 

Whether you are looking to target a specific group like women or men, Pinterest offers a marketplace for sellers to get their product in front of consumers with subliminal marketing. In fact, HootSuite states that “90% of weekly users use Pinterest to make a purchase decision.” Pinterest increases brand awareness while getting your product out there for consumers to see. Imagine the audience you can reach with a regular pin. Now, if we take that standard pin and promote it, you can reach an even greater audience and target that 90% of users who are looking to make a purchasing decision.

The Pinterest realm is an unheard of concept that allows brands to knowingly promote their product without repercussion of over-marketing the product. Today, we wanted to focus on how you can utilize Pinterest for your business and ultimately grow your brand awareness. Let’s take a look!

What is a “Promoted Pin?”

Businesses pay to “promote” their Pins to audiences that would find your Pin useful. For example, Pinterest states, “these Pins will surface in your desired audience’s home feed, category feeds, and relevant search results.” A Promoted Pin can help a potential customer revisit the idea of your product and keep your business in mind when it comes to purchasing a new product.

Why Should My Business Use Promoted Pins?

Not only does promoting your Pin help your business to be seen, but Promoted Pins have a higher engagement rate than organic (non-promoted) Pins. In fact, when you promote your Pins to a wider audience, consumers are more likely to save your Pin to their board (creating even more visibility for your brand) and visit your page for more insight on similar pins. Additionally, Promoted Pins helps your brand to gain more followers. When your content is seen more often, whether a repinned Promoted Pin or an initial Promoted Pin to your targeted audience, you can gain and retain a larger following of consumers interested in your brand.

How to Master the Promoted Pin?

That is where we, Creating Your Space, come into the equation! We will help make your Pinterest brand something that consumers want to engage with and see. By creating Promoted Pins that do not look too much like “ads,” we will help subliminally target potential consumers and grow your brand exposure.

Are you interested in learning more about Creating Your Space‘s social media plans and strategies? If so, be sure to check back monthly for more insightful tips and tricks to grow your brand. Thanks for reading!

Facebook Gray Accounts

Written by Amanda Marotta on . Posted in Facebook


While Facebook is an easy and user-friendly social site, sometimes users find themselves confused by Facebook’s undefined words and complicated processes. For example, a Facebook “Gray Account ” is a relatively simple process that stumps users with its unfamiliar name and undisclosed instructions, and with Facebook being an ever-so-popular and useful advertising tool, it is imperative for users with a Gray Account to understand and address the issue.

In order to help our clients, we want to focus on Facebook Gray Accounts and what they mean, how they differ from personal accounts, and what you can/should do with them. We hope that you find this process easy and straightforward, but if you have additional questions, please do not hesitate to reach out to us.

What is a Facebook Gray Account?

A Gray Account is created when a Facebook user created a Facebook Business Page without a personal account attached to it. For example, let’s say Frank owns a flooring store called “Frank’s Flooring.” A couple of years ago, Frank saw the value of Facebook for businesses and created Frank’s Flooring Facebook page. He did not link it to a personal account because Frank does not have one. Now, Facebook makes it a rule that all Facebook Business pages must be linked to a personal account; therefore, Frank’s Facebook is now a “Gray Account.”

How Do “Gray Accounts” Differ from Personal Accounts?

Simply put, Gray Accounts come with an array of restrictions that personal accounts do not necessarily have. Personal accounts offer users more security features to ensure their identity and account are protected. Perhaps, this is Facebook’s way of encouraging users to make the switch to a personal account.

How Do I Link a Gray Account to a Business Page?

  1. First, you will want to log into your primary Facebook account. If one does not exist, you will need to create one.
  2. Next, you will want to go to the Facebook menu and click “Manage Business.”
  3. After you are on the Manage Business menu, you will want to select “Settings.”
  4. Now, you will click “Shared Logins.”
  5. You will now see text that reads “If you use shared logins (gray accounts) to manage your Facebook Pages and ad accounts, add them to Business Manager. When you do this, you will have permission to work on any of the assets with the same roles that the shared login (gray account) has.”
  6. Lastly, you will want to click “Add Shared Login.”

How Do I Transfer Ownership from a Gray Account?

  1. First, you will want to log into your gray account’s Facebook.
  2. Next, you will go to developers.facebook.com.
  3. Now, you will choose “Apps.”
  4. After, you want to select the app (page) that you want a new admin
  5. Click “Roles” then “Add Administrators.”
  6. Remember that Gray Accounts are not Personal Accounts; therefore, they do not have a friends list. You will need to search for the admin by their username (facebook.com/USERNAME) or their Facebook user ID number.

While Gray Accounts can seem tricky at first, with a little patience, you can get them to do what you want, whether it be transferring ownership or linking a business page.

We hope you found this information helpful! For more social media tips and tricks, be sure to subscribe to our email.

Disclaimer: The following information may change as Facebook develops, updates, and changes.

Color of The Year: 2019

Written by Shannon Vogel on . Posted in Color of The Year

Did you know that there is a color of the year every year?  Last year’s color was the mysterious yet spiritually-driven color: UltraViolet.  The color is announced at the beginning of the year by Pantone Colors.  Pantone Colors also referred to as the global authority of color, assigns a team of color experts to travel the world to see what colors seem to be the most influential in upcoming designs, marketing, and merchandising.  This color is usually so influential, that many major companies will incorporate this in their own business to stay current.  

What 

The 2019 Color of The Year has been chosen as Living Coral.  Not to be confused with its sister color peach; coral is a bolder color with more energy.  Coral is also recognized for its blood-red coloring adapted into a pinkish-orange hue.  This bold color is also very similar to the apricot color yet not quite as robust which can allow it to be used in more atmospheres and designs than apricot.

Why

Coral got its name from the barnacle-encrusted coral reefs found around most in tropical oceans around the equator.  This stunning color is represented beautifully through sea coral and can be quite breathtaking to see.  The color itself can evoke feelings and moods as well.  This invigorating color can be classified as feminine but in design can be influenced by other accompanying accent colors.  Being in the pink and the orange color family, it can pull strength from both colors.  The color psychology can be associated with calming and intuitive while also evoking optimism, fun, and adventure to the mood.

How

As Pantone Color stated, “Just as coral reefs are a source of sustenance and shelter to sea life, vibrant, yet mellow, Pantone 16-1546, Living Coral embraces us with warmth and nourishment to provide comfort and buoyancy in our continually shifting environment.”  With this color being establish, be ready to see it highly influenced in market and design around the world.  If you are into the latest trends or own a business, this is perfect to incorporate in areas of your life.  Watch Living Coral add life to your room and design this year.

The color of the year is great to know and use in our own lives.  The team of experts carefully recognize each year which color will influence the most substantial impact.  

How will you use this color this year?  We believe that it compliments great with vibrant blues, muted neutrals, and stronger undertone pinks and oranges.  What do you think?

Facebook Admin Access

Written by Shannon Vogel on . Posted in Facebook

Sometimes it can be confusing trying to understand Facebook’s admin process. Here’s some help to get you where you need to go!

To access a Facebook Business page, there’s no login and password to get you in. It’s all done through administrative rights.

How do you know if you’re an admin to a Facebook business page? Go directly to the page.

If you don’t see any text at the top, you’re not an admin.

If you see text similar to this, you’re an admin!

 

View activity and notifications for each of your location Pages
Go to your main Page’s Settings and click Locations. From here, you can view a list of all your location Pages and the notifications for each one.
More helpful resources:
https://www.facebook.com/business/a/facebook-locations
https://blog.creatingyourspace.com/facebook-admin-access/
If you have more questions, please don’t hesitate to leave a comment or reach out!

Social Media Content: What to do and what not to do!

Written by Shannon Vogel on . Posted in Facebook, Strategy


When it comes to posting content on social media, there are some easy guidelines to follow to be successful!

  1.  If you don’t remember anything else here, your best bet is to offer people free, helpful advice with no strings attached.
  2.  Think about your audience and what they want to see, not just what you want to show them.
  3.  Images are critical. Try not to post anything without an image! The more clean and simple the image, the better.
  4.  Videos are HOT! Use video to tell a story or engage people!
  5.  Talk about a mix of things! Not everything should be about flooring.  Product, lifestyle, design tips and trends, before and after’s are all hot topics, but it’s healthy to mix in simple things like Happy Flooring Friday! (and that’s it) Recipes are another popular post type. Remember you are posting to people that know you, don’t know you yet, have bought from you recently, haven’t bought from you recently, etc.
  6. It’s ok to have a sense of humor! Have fun! This will translate and resonate to your audience.
  7. Everyone loves puppies, kittens and cute babies. Use that to your advantage as long as you have permission from the baby or the baby’s parents.
  8. Talk about local things that your store or your employees are involved in. If your team does a walk for Alzheimer’s, show your community love! Got a dog that comes to work? Great content! Give him/her a “voice”.
  9. Your social media content should be designed to engage, entertain and inform your readers. Show them the human side of your brand. Create conversations that turn into relationships!
  10. Utilize the event feature if you have things going on in your store.

 

Now it’s time to talk about what not to do!

  1. Only use images that you own or have the rights to use. This means DO NOT right click / save as on an image on Google. You can be fined and sued for using images you don’t have the rights to.
  2. Don’t post pictures of customers without their knowledge and consent.
  3. Don’t post project installs or before and after photos without the consent of the project owner.
  4. Don’t over post. If you have a bunch of good ideas at one time, spread them out!
  5. This is not a place to be salesy! You can share (in a helpful, no strings attached kind of way) information about sales going on, but don’t let price and sales be the focus of your social media content.
  6. Don’t use more than 3 hashtags unless you have a really good reason.
  7. Don’t post anything that you think is funny, but could be misconstrued as offensive.
  8. Don’t post anything that could be considered a contest without a complete understanding of the contest and promotion guidelines from Facebook. For example: “No, you can’t require people to tag themselves in pictures of a new product in exchange for a chance to win a prize” and “No, you can’t require people to like a page to automatically enter”. Here’s a resource we like! https://www.shortstack.com/blog/is-your-facebook-contest-legal-infographic-2/
  9. Don’t post without using spell check or a grammar check. Don’t shorted words like “B4” instead of “before”.
  10. Don’t use the word I. You are representing a company and a brand, no one knows who you are unless you make a point to “sign” the post and indicate that you are the author.

If you find these tips helpful, please let us know what works for you and have a social day! – Shannon

18th Annual Member Conference

Written by Shannon Vogel on . Posted in Impact

With a focus on digital marketing and the introduction of our new visualization tools, we recently held our 18th Annual Member Conference in Napa Valley on November 11-13, 2018. To read more about this year’s conference, we encourage you to check out our Press Release in Floor Covering Weekly, where we announced some new changes and features to our company.

A special thank you to all of the attendees and our valued clients. It was an absolute pleasure hosting our annual member conference, and we cannot wait for next year. Please enjoy some of our favorite highlights from this year: