Why Are Company Blogs Important?

Written by Amanda Marotta on . Posted in Blogging

A lot of businesses may not initially realize it, but company blogs can be detrimental to your brand. In the grand scheme of things, a company blog may be at the back-burner of your mind, but it can serve an essential purpose. In fact, 53% of marketers say blogging is their top content marketing priority. With marketing professionals placing a heavy-focus on blogs, it seems pretty obvious that it is a fundamental aspect of branding.

So you may be wondering, how can a blog really affect my company that significantly? We are glad you asked! Today, we are going to take a look at six reasons why company blogs are valuable. Let’s get started!

Boosts Your SEO

Search Engine Optimization (SEO) is the organic use of a search engine to promote traffic to a website (aka how you are discovered). A blog can help boost your SEO by feeding content to search engines. In doing so, businesses will utilize keywords to target customers within their market. Keywords help to make a blog page more discoverable and seen by a relevant target market on search engines.

Provides Authenticity

Having a blog gives your business a name for itself. When a consumer is searching for information on a product and discover your brand’s blog, they are able to learn first-hand from an expert. This expert-to-customer conversation discreetly gives them insight into your product line. In fact, most customers will not notice that they are hearing a sales pitch when surrounded by the content in a blog. You can actually help persuade buyers into choosing your products and your business through a well-thought-out blog post.

Gives Insight on Relevant Topics

When a customer is looking to make a purchase, especially a significant investment like flooring or countertops, they tend to do their research. Having a company blog gives your customer first-hand knowledge into your entire product line. It lets you be the professional/expert and can guide the customer back to your website to initiate a purchase.

Stands out from Your Competitors

We get it; blogs take time and effort. With that being said, your competitors are probably thinking the same thing. In fact, you can get a leg-up on your competitors by providing an insightful blog. Also, you will want to remember that just because you have a blog does not mean that you need to post to it every day. You can actually work out a posting routine that works best with your schedule (i.e., weekly or monthly) and build the blog’s content from there.

Blogs Are Shareable

The spectacular thing about blogs is that they are multi-functional. While they provide the opportunity to redirect customers to your website, they are also shareable. In fact, your blog’s shareability is one of its most significant features. For instance, you can share your blogs on social media to redirect traffic to your blogs then to your website. Plus, if you produce quality content, others will share your blogs, further expanding your company’s reach and making your brand look more authentic and reliable.

Builds Relationships with Readers & Potential Customers

Lastly, you will be able to build quality relationships with your readers and potential customers. This factor is crucial in the grand scheme of things. You want to be an approachable and knowledgable brand, and a blog can help you accomplish this. It gives you the resource to reach potential customers and build relationships in order to initiate a purchase.

Did you know that Creating Your Space offers custom blogs? We help take the guesswork out of creating and scheduling blogs and help your business put its best blog forward. To learn more about our blog packages, visit us here or below, you can view our easy-to-read one sheeter:

*Prices and terms subject to change

Creating Your Space™ and Quote Countertops Marketing Partnership

Written by Amanda Marotta on . Posted in Digital Marketing

Creating Your Space™ and Quote Countertops are pleased to announce a joint marketing partnership to support their mutual countertop dealers.

Both businesses focus on the countertop and Kitchen & Bath dealer segment with Creating Your Space™ providing custom websites and digital marketing, while Quote Countertops offers proprietary consumer and dealer web-based custom quote tools.  Each company provides visualization tools with varying features and capabilities, ensuring dealers have an option that works for their business.

Jay Flynn, VP of Creating Your Space™ states, “Our products and services for dealers selling countertops are very complimentary, ensuring our joint customers have an advantage over their competition.  We can properly market Quote Countertops on the dealer’s website and drive traffic to this powerful lead tool with our digital marketing, ensuring maximum sales opportunities”.

Creating Your Space™ and Quote Countertops will be exhibiting at KBIS in Las Vegas, January 21-23, 2020.

Creating Your Space™ provides digital marketing solutions to their member companies. Founded by flooring and interior industry veterans, the company creates dynamic custom websites with visualization tools as well as offers a full complement of digital marketing solutions, including SEO, social media campaigns, display and search advertising, email marketing and other services.

Happy Thanksgiving

Written by Amanda Marotta on . Posted in Holidays

With grateful hearts, we gather this year and reflect upon our clients and friends, who we hold so dear.

We thank you for your business and wish you a Happy Thanksgiving.

– Creating Your Space

Creating Your Space Joins New Business Channel: Kitchen & Bath

Written by Amanda Marotta on . Posted in Digital Marketing

We are excited to announce our official entry into providing custom website and digital marketing services for the kitchen and bath industry.

We will provide fully-custom websites, visualization for countertops backsplashes, customized product catalogs specific to the dealer’s suppliers, and a full range of digital marketing services to drive leads for dealers and support their efforts to generate sales.

Our Vice President, Jay Flynn stated “We have been investing in technology and content for kitchen and bath segment from our inception 19 years ago to support our builder design center customers and later, to support our flooring retail dealers that sell and support multiple kitchen and bath categories.  It is a natural transition to leverage this to supporting exclusive Kitchen and Bath dealers.”

Additionally, we will be an exhibitor at KBIS in Las Vegas from January 21-23, 2020.

Creating Your Space™ provides digital marketing solutions to their member companies. Founded by flooring and interior industry veterans, the company creates dynamic custom websites with visualization tools as well as offers a full complement of digital marketing solutions, including SEO, social media campaigns, display and search advertising, and other services

Be sure to visit us from January 21 to January 23 to learn more about our new business channel!

How to Get Your Pins Discovered on Pinterest

Written by Amanda Marotta on . Posted in Pinterest, Social Media

Pinterest is a social media platform where users can “pin” inspiring ideas for later use. Whether it be gorgeous home remodeling projects, fun fashion or makeup inspiration, delicious recipes, or inspiring quotes, Pinterest is a hotbed for everything trending in the industry. This leaves room for businesses to utilize the platform for their benefit. Companies can create organic content for Pinterest users to discover their brand. On the other hand, businesses can use paid advertising to push their content further and initiate a sale.

With all of this information, it leaves one big question, “how do I get my organic pins discovered on Pinterest?” In the end, we are all trying to accomplish the same thing with Pinterest: optimal reach and growth for our business. In order to get your pins seen on Pinterest, you will need to implement four core concepts. To help you, Creating Your Space has broken down these concepts – let’s take a look!

How to Be Popular

Cue the song “Popular” from Wicked because we are going to teach you how to be pop-u-lar. But in all seriousness, in order to become “popular” on Pinterest, you will need to pin content that people want to see. Sounds easy enough, right? Well, before you go with your personal preferences, you will want to take a look at your company’s insights. Under your Pinterest analytics, you will want to look at what are your top pin impressions. Easily put, this is what people want to see. You can base one part of your Pinterest strategy off of this section to get more engagements, followers, and leads. Additionally, you can take a look at the “Interests Tool” – this will help you further specify your content for users.

Be Descript

Without a description to match the imagery found on your pin, your pin can get lost in space. It is incredibly important to attach a title as well as a description to all of your pins because, in essence, this is how all of your content will be discovered. Additionally, your descriptions and titles will need to relevant. If you are pinning a picture of kitchen countertops, you will want to include that in your title or description. When a user searches “kitchen countertops,” your pin is more likely to be discovered.

Aesthetics Matter

The image that you post needs to be high-quality and attractive. Let’s be honest; no one wants to pin an ugly image to their dream board. Additionally, it will need to be the correct dimensions. An under- or over-sized image can take away from the quality of a pin.

Repin with Caution

Pinterest is a wonderful tool that millions of people use each month; however, that does not mean that there is not bad content out there. In fact, this bad content can tarnish your brand’s reputation without proper investigation. Whenever repinning content, you will want to look at who pinned it. There are many inappropriate accounts on Pinterest as well as spam URL’s linked to innocent-looking pins. If you do not want to go through the trouble of validating each URL and account, just be sure to pin from a reputable source. You can do so by making your “following list” only consume of well-known brands.

If you are feeling overwhelmed by all of this, let the experts at Creating Your Space take care of your Pinterest for you. We take the stress out of social media and help create a highly-desirable social media brand image. Don’t hesitate; call us today for more information.

2020’s Color of the Year

Written by Amanda Marotta on . Posted in Color of The Year

Video by Benjamin Moore

Benjamin Moore recently announced their choice for the color of the year 2020. First Light (2102-70) is a soft blush that is forecasted to be the trend of 2020 with its delicate and refreshing nature. They mention that it is in between a cool- and a warm-tone, giving it more flexibility in design.

Image by Benjamin Moore

In fact, Benjamin Moore describes it as “a fresh palette; a revitalized spirit, a soft, rosy hue blooming with potential. Benjamin Moore’s Color of the Year 2020, First Light 2102-70, is the backdrop for a bright new decade.”

Image by Benjamin Moore

With First Light being Benjamin Moore’s first love for 2020, they also included nine other colors in their trend forecast for 2020. These colors are soft tones that can blend well with one another in any design. In fact, their trend forecast seems to focus highly on pastel tones, which we saw a high demand for in 2014.

Image by Benjamin Moore

When they describe the ten colors making up the palette for 2020, they mention that these colors will “lighten up” any Modern design. We definitely agree that the colors chosen reflect a light and airy nature, and they will, in our opinion, provide a flawless, soft backdrop to any design.

What are your thoughts on First Light being the Color of the Year? Do you prefer any of the other nine colors in 2020’s color palette over First Light? We would love to hear your feedback below in the comment section. Thanks for reading!

An Inspiring Story

Written by Amanda Marotta on . Posted in Community Growth

“Watch this incredible story of how Floor Trader of Tacoma and the Seattle Seahawks Ben’s Fund made Matt’s life better through their generous gift of new floors to better accommodate his wheelchair. We love to see business help those in our community and we’re privileged to help Matt and to see his mother’s joy to be blessed by local generosity.”
YourFloorTrader | Floor Trader of Tacoma

Digital Marketing Terminology

Written by Amanda Marotta on . Posted in Digital Marketing

To help our clients understand their digital marketing reports, we created a glossary. We hope these definitions help give you more straightforward meanings and insights into your reports.

Average Position

Is an average of where your ad appears on a Google search results page.

A/B Testing | Split Testing

Commonly used in e-newsletters, email subject lines, social media advertising, call-to-action, and landing pages, A/B Testing is a test where there are two versions of a landing page and ultimately see which performs better over the other one.

Note: The difference in the landing page can be very minor (i.e. changing a font or button).

Adwords

Adwords by Google gives you the opportunity to place ads on Google, YouTube, and other Google ad sites.

Ad Extensions

Additional information that you can add to Google Adwords ads (addresses, callouts, click-to-call, reviews, etc.)

Banner Ad

A digital marketing ad that uses an image across the banner section on different websites.

B2B

B2B refers to business-to-business interactions.

B2C

B2C refers to business-to-consumer interactions.

Bounce Rate

The percentage of email addresses in your subscriber list that didn’t receive your message because it was returned by a recipient mail server.

Churn Rate

The number of consumers lost during a specific period of time.

Cost Per Click (CPC)

Is a pricing model and metric. It’s most commonly used in Google advertising. You only pay when a consumer clicks on your ad.

CPM – Cost Per Thousand:

Is a pricing model and refers to the amount you pay to show your ads to consumers. For example, 10,000 ad impressions at a $5 CPM would cost $50.

Clicks

When a consumer sees your ad and they click on it to go to your landing page.

Click Rate

The percentage of the number of unique clicks divided by the total number of sends.

Click-Through Rate (CTR)

A social media metric that represents the number of times a user clicks through divided by the total number of impressions your post receives.

Conversion

When someone clicks on your ad and completes a desired action, such as a phone call or form fill.

Conversion Rates

The average number of conversions per ad interaction, shown as a percentage.

Engagement

The number of likes, retweets, shares, and comments that your page received.

Google Analytics

Google platform that analyzes data brought in from the web, including traffic, conversion, etc.

HTML

Hypertext Markup Language is a collection of codes that tells the web browser how to display a webpage’s content.

Impressions

The number of times your page’s content has been seen by platform users.

Inorganic

Content that was paid to be displayed (i.e., an ad).

Keywords

These are words or phrases used in your campaigns that are highly relevant to your products and services that assist Google in placing your ads in front of interested consumers.

Landing Page

The entry page to your website.

Meta Data

Two to three lines that appear in a Search Engine result (i.e., Google).

Organic

Free traffic to your content.

Post Reach

Number of unique social media users that saw your social post

  • Page Reach: Number of social media users that saw any content you posted on your page
  • Organic Reach: (Unpaid) Number of social media users that saw your content without paid promotion
  • Paid Reach: Number of social media users that saw your content with some sort of paid promotion

Search Engine Optimization | SEO

Organic use of a search engine to promote traffic to a website.

Social Media Analytics

Clear data highlighting your social media platform(s)’ marketing strategies (brand awareness, impressions, reach, page consumptions, etc.)

Reach

The number of people that have seen content associated with your page.

We hope you found these definitions helpful, and if you did not see a word you were looking for, please do not hesitate to contact us in the comment section. Thanks for reading!

How to Like Facebook Content as Your Business

Written by Amanda Marotta on . Posted in Facebook, Social Media

When you are an admin of a business on Facebook, you have the ability to like a post as either yourself or the business. It is essential to understand the difference and how to change between the two. Liking content that your business posted as your business can look unprofessional. On the other hand, liking content that your business posted as yourself (your personal Facebook account) is absolutely okay! In fact, it is more than okay.

To help our clients differentiate between the two actions, we created a simple visual tutorial for you:

In this example, we will be focusing on the imaginative business, The Flooring Business, which is owned by John Smith.
When you see a post on Facebook, you will see it look like this. You will notice four icons: the like, comment, share, and your business icon with a small arrow next to it. Notice, this post was shared by our example business “The Flooring Business.” Now say, John Smith wants to like this post. . .
When you see the profile picture for your business in the small circle on the right, it means that ALL ACTIONS will be completed as your business. For example, if you were to right now, like, comment or share this post – you would be doing so as your business. Now, you do not want to do that since your business created this post (double-sharing is not recommended).
To switch between your business and personal account, locate the small arrow next to your business icon. Remember, when your business profile picture is seen in the small circle on the right, it means all actions will be done as your business.
After you click on the small arrow in the righthand corner, you will see your two profiles. You can switch between your business profile and personal profile in the section. Notice that, currently, your business profile is highlighted. That means it is in use and whatever action you will do; you will do as your business.
To switch to your personal profile, simply click on your profile name (i.e., John Smith). Now, any action you do from here on out is going to be as yourself not your business.
As you can see, your profile picture is now located in the small circle. Whenever you are trying to determine whether you are liking it as your business or as yourself, look at the icon in the small circle.

Remember, you can always like your business’ content as yourself, but you should avoid liking or re-sharing content that your business posted as your business. As your business, you can respond to comments made on your business page. If you are still a little confused, please do not hesitate to leave us a comment, and we would be happy to address it for you.

*Facebook’s setting may change after this post’s publication date.

19th Annual Member Conference

Written by Amanda Marotta on . Posted in Impact

We are overjoyed and thrilled with this year’s 19th annual member conference in Napa Valley, California. Over the course of the two-day conference, attendees were equipped with new ideas, tools, and strategies to implement into their builder channel and retail flooring businesses. This included the official launch of Design Now, the newest visualization tool for Bridgeway and Creating Your Space with direct application to both retail consumers and new construction homebuyers. 

This year’s theme, “passion-in all that you do,” was interwoven into all aspects of the conference from the business sessions to the social gathering. The topics ranged from leadership and empowerment from the beloved, keynote speaker Randy Walton to systematic and implementation discussions from the knowledgable staff at Creating Your Space.

All in all, it was a fantastic event, and we cannot wait for next year. We would like to say a special thank you to all of the attendees, our valued clients and vendor partners, for their continued support of our conference. It was an absolute pleasure hosting our annual member conference, and we look forward to next year’s event. Please enjoy some of our favorite highlights from this year: