A lot of businesses may not initially realize it, but company blogs can be detrimental to your brand. In the grand scheme of things, a company blog may be at the back-burner of your mind, but it can serve an essential purpose. In fact, 53% of marketers say blogging is their top content marketing priority. With marketing professionals placing a heavy-focus on blogs, it seems pretty obvious that it is a fundamental aspect of branding.
So you may be wondering, how can a blog really affect my company that significantly? We are glad you asked! Today, we are going to take a look at six reasons why company blogs are valuable. Let’s get started!
Boosts Your SEO
Search Engine Optimization (SEO) is the organic use of a search engine to promote traffic to a website (aka how you are discovered). A blog can help boost your SEO by feeding content to search engines. In doing so, businesses will utilize keywords to target customers within their market. Keywords help to make a blog page more discoverable and seen by a relevant target market on search engines.
Having a blog gives your business a name for itself. When a consumer is searching for information on a product and discover your brand’s blog, they are able to learn first-hand from an expert. This expert-to-customer conversation discreetly gives them insight into your product line. In fact, most customers will not notice that they are hearing a sales pitch when surrounded by the content in a blog. You can actually help persuade buyers into choosing your products and your business through a well-thought-out blog post.
Gives Insight on Relevant Topics
When a customer is looking to make a purchase, especially a significant investment like eco-friendly flooring or countertops, they tend to do their research. Having a company blog gives your customer first-hand knowledge into your entire product line. It lets you be the professional/expert and can guide the customer back to your website to initiate a purchase.
Stands out from Your Competitors
We get it; blogs take time and effort. With that being said, your competitors are probably thinking the same thing. In fact, you can get a leg-up on your competitors by providing an insightful blog. Also, you will want to remember that just because you have a blog does not mean that you need to post to it every day. You can actually work out a posting routine that works best with your schedule (i.e., weekly or monthly) and build the blog’s content from there.
Blogs Are Shareable
The spectacular thing about blogs is that they are multi-functional. While they provide the opportunity to redirect customers to your website, they are also shareable. In fact, your blog’s shareability is one of its most significant features. For instance, you can share your blogs on social media to redirect traffic to your blogs then to your website. Plus, if you produce quality content, others will share your blogs, further expanding your company’s reach and making your brand look more authentic and reliable.
Builds Relationships with Readers & Potential Customers
Lastly, you will be able to build quality relationships with your readers and potential customers. This factor is crucial in the grand scheme of things. You want to be an approachable and knowledgable brand, and a blog can help you accomplish this. It gives you the resource to reach potential customers and build relationships in order to initiate a purchase.
Did you know that Creating Your Space offers custom blogs? We help take the guesswork out of creating and scheduling blogs and help your business put its best blog forward. To learn more about our blog packages, visit us here or below, you can view our easy-to-read one sheeter:
Creating Your Space™ and Quote Countertops are pleased to announce a joint marketing partnership to support their mutual countertop dealers.
Both businesses focus on the countertop and Kitchen & Bath dealer segment with Creating Your Space™ providing custom websites and digital marketing, while Quote Countertops offers proprietary consumer and dealer web-based custom quote tools. Each company provides visualization tools with varying features and capabilities, ensuring dealers have an option that works for their business.
Jay Flynn, VP of Creating Your Space™ states, “Our products and services for dealers selling countertops are very complimentary, ensuring our joint customers have an advantage over their competition. We can properly market Quote Countertops on the dealer’s website and drive traffic to this powerful lead tool with our digital marketing, ensuring maximum sales opportunities”.
Creating Your Space™ and Quote Countertops will be exhibiting at KBIS in Las Vegas, January 21-23, 2020.
Creating Your Space™ provides digital marketing solutions to their member companies. Founded by flooring and interior industry veterans, the company creates dynamic custom websites with visualization tools as well as offers a full complement of digital marketing solutions, including SEO, social media campaigns, display and search advertising, email marketing and other services.
With grateful hearts, we gather this year and reflect upon our clients and friends, who we hold so dear.
We thank you for your business and wish you a Happy Thanksgiving.
– Creating Your Space
We are excited to announce our official entry into providing custom website and digital marketing services for the kitchen and bath industry.
We will provide fully-custom websites, visualization for countertops backsplashes, customized product catalogs specific to the dealer’s suppliers, and a full range of digital marketing services to drive leads for dealers and support their efforts to generate sales.
Our Vice President, Jay Flynn stated “We have been investing in technology and content for kitchen and bath segment from our inception 19 years ago to support our builder design center customers and later, to support our flooring retail dealers that sell and support multiple kitchen and bath categories. It is a natural transition to leverage this to supporting exclusive Kitchen and Bath dealers.”
Additionally, we will be an exhibitor at KBIS in Las Vegas from January 21-23, 2020.
Be sure to visit us from January 21 to January 23 to learn more about our new business channel!
Pinterest is a social media platform where users can “pin” inspiring ideas for later use. Whether it be gorgeous home remodeling projects, fun fashion or makeup inspiration, delicious recipes, or inspiring quotes, Pinterest is a hotbed for everything trending in the industry. This leaves room for businesses to utilize the platform for their benefit. Companies can create organic content for Pinterest users to discover their brand. On the other hand, businesses can use paid advertising to push their content further and initiate a sale.
With all of this information, it leaves one big question, “how do I get my organic pins discovered on Pinterest?” In the end, we are all trying to accomplish the same thing with Pinterest: optimal reach and growth for our business. In order to get your pins seen on Pinterest, you will need to implement four core concepts. To help you, Creating Your Space has broken down these concepts – let’s take a look!
How to Be Popular
Cue the song “Popular” from Wicked because we are going to teach you how to be pop-u-lar. But in all seriousness, in order to become “popular” on Pinterest, you will need to pin content that people want to see. Sounds easy enough, right? Well, before you go with your personal preferences, you will want to take a look at your company’s insights. Under your Pinterest analytics, you will want to look at what are your top pin impressions. Easily put, this is what people want to see. You can base one part of your Pinterest strategy off of this section to get more engagements, followers, and leads. Additionally, you can take a look at the “Interests Tool” – this will help you further specify your content for users.
Without a description to match the imagery found on your pin, your pin can get lost in space. It is incredibly important to attach a title as well as a description to all of your pins because, in essence, this is how all of your content will be discovered. Additionally, your descriptions and titles will need to relevant. If you are pinning a picture of kitchen countertops, you will want to include that in your title or description. When a user searches “kitchen countertops,” your pin is more likely to be discovered. Likewise, if you’re pinning a picture of black flooring, a description like laminate ebony floors will be better than the more generic hardwood floor alternatives.
The image that you post needs to be high-quality and attractive. Let’s be honest; no one wants to pin an ugly image to their dream board. Additionally, it will need to be the correct dimensions. An under- or over-sized image can take away from the quality of a pin.
Repin with Caution
Pinterest is a wonderful tool that millions of people use each month; however, that does not mean that there is not bad content out there. In fact, this bad content can tarnish your brand’s reputation without proper investigation. Whenever repinning content, you will want to look at who pinned it. There are many inappropriate accounts on Pinterest as well as spam URL’s linked to innocent-looking pins. If you do not want to go through the trouble of validating each URL and account, just be sure to pin from a reputable source. You can do so by making your “following list” only consume of well-known brands.
If you are feeling overwhelmed by all of this, let the experts at Creating Your Space take care of your Pinterest for you. We take the stress out of social media and help create a highly-desirable social media brand image. Don’t hesitate; call us today for more information.
Benjamin Moore recently announced their choice for the color of the year 2020. First Light (2102-70) is a soft blush that is forecasted to be the trend of 2020 with its delicate and refreshing nature. They mention that it is in between a cool- and a warm-tone, giving it more flexibility in design.
In fact, Benjamin Moore describes it as “a fresh palette; a revitalized spirit, a soft, rosy hue blooming with potential. Benjamin Moore’s Color of the Year 2020, First Light 2102-70, is the backdrop for a bright new decade.”
With First Light being Benjamin Moore’s first love for 2020, they also included nine other colors in their trend forecast for 2020. These colors are soft tones that can blend well with one another in any design. In fact, their trend forecast seems to focus highly on pastel tones, which we saw a high demand for in 2014 to compliment the darker types of wood flooring (like ebony-stained wood), that had exploded in popularity.
When they describe the ten colors making up the palette for 2020, they mention that these colors will “lighten up” any Modern design. We definitely agree that the colors chosen reflect a light and airy nature, and they will, in our opinion, provide a flawless, soft backdrop to any wood floor design.
What are your thoughts on First Light being the Color of the Year? Do you prefer any of the other nine colors in 2020’s color palette over First Light? We would love to hear your feedback below in the comment section. Thanks for reading!
To help our clients understand their digital marketing reports, we created a glossary. We hope these definitions help give you more straightforward meanings and insights into your reports.
Is an average of where your ad appears on a Google search results page.
A/B Testing | Split Testing
Commonly used in e-newsletters, email subject lines, social media advertising, call-to-action, and landing pages, A/B Testing is a test where there are two versions of a landing page and ultimately see which performs better over the other one.
Note: The difference in the landing page can be very minor (i.e. changing a font or button).
Adwords by Google gives you the opportunity to place ads on Google, YouTube, and other Google ad sites.
Additional information that you can add to Google Adwords ads (addresses, callouts, click-to-call, reviews, etc.)
A digital marketing ad that uses an image across the banner section on different websites.
B2B refers to business-to-business interactions.
B2C refers to business-to-consumer interactions.
The percentage of email addresses in your subscriber list that didn’t receive your message because it was returned by a recipient mail server.
The number of consumers lost during a specific period of time.
Cost Per Click (CPC)
Is a pricing model and metric. It’s most commonly used in Google advertising. You only pay when a consumer clicks on your ad.
CPM – Cost Per Thousand:
Is a pricing model and refers to the amount you pay to show your ads to consumers. For example, 10,000 ad impressions at a $5 CPM would cost $50.
When a consumer sees your ad and they click on it to go to your landing page.
The percentage of the number of unique clicks divided by the total number of sends.
Click-Through Rate (CTR)
A social media metric that represents the number of times a user clicks through divided by the total number of impressions your post receives.
When someone clicks on your ad and completes a desired action, such as a phone call or form fill.
The average number of conversions per ad interaction, shown as a percentage.
The number of likes, retweets, shares, and comments that your page received.
Google platform that analyzes data brought in from the web, including traffic, conversion, etc.
Hypertext Markup Language is a collection of codes that tells the web browser how to display a webpage’s content.
The number of times your page’s content has been seen by platform users.
Content that was paid to be displayed (i.e., an ad).
These are words or phrases used in your campaigns that are highly relevant to your products and services that assist Google in placing your ads in front of interested consumers—best hardwood floors or cost to install engineered hardwood flooring, for example.
The entry page to your website.
Two to three lines that appear in a Search Engine result (i.e., Google).
Free traffic to your content.
Number of unique social media users that saw your social post
- Page Reach: Number of social media users that saw any content you posted on your page
- Organic Reach: (Unpaid) Number of social media users that saw your content without paid promotion
- Paid Reach: Number of social media users that saw your content with some sort of paid promotion
Search Engine Optimization | SEO
Organic use of a search engine to promote traffic to a website.
Social Media Analytics
Clear data highlighting your social media platform(s)’ marketing strategies (brand awareness, impressions, reach, page consumptions, etc.)
The number of people that have seen content associated with your page.
We hope you found these definitions helpful, and if you did not see a word you were looking for, please do not hesitate to contact us in the comment section. Thanks for reading!
When you are an admin of a business on Facebook, you have the ability to like a post as either yourself or the business. It is essential to understand the difference and how to change between the two. Liking content that your business posted as your business can look unprofessional. On the other hand, liking content that your business posted as yourself (your personal Facebook account) is absolutely okay! In fact, it is more than okay.
To help our clients differentiate between the two actions, we created a simple visual tutorial for you:
Remember, you can always like your business’ content as yourself, but you should avoid liking or re-sharing content that your business posted as your business. As your business, you can respond to comments made on your business page. If you are still a little confused, please do not hesitate to leave us a comment, and we would be happy to address it for you.
*Facebook’s setting may change after this post’s publication date.