Writing meaningful blog content can be one of the most important things that a writer can do. Without purpose or drive, a blog will seemingly fail. As you begin curating content, you may stumble across the question “what will make my content more successful?” As almost all writers wonder this at one point in their career, you have decided to take action.
Now before we begin, there is no “one” right way to blogging; blogging is a form of art. You will find in this industry that every writer curates their content differently and can see a vast amount of success from it. As you may already know though, blogging can be a powerful tool for your business. With the use of blogs, you can promote your brand and grow your earnings. You may be thinking “Yeah, that sounds good. Tell me the secret.” Like we previously mentioned, there is not just one way to blog but using a blogging checklist is one way to increase your blog’s traffic to help grow your business’ revenue in the future. Let’s take a look!
Focus on a Specific Genre.
As we previously mentioned, without purpose or drive, your blog may not be as successful as you hoped. Having a specific genre that your content falls under can help your business gain a following from visitors who want to see that content often. For example, if you own a flooring store, your blog content should be framed around things like different types of wood flooring, or the best vinyl plank flooring brands. You would not want to do a clothing/fashion blog because that is irrelevant to your business’ genre. Once you have successfully created a genre and geared your posts toward it, you can begin to pitch a soft sale. Merriam Webster dictionary defines a soft sell as “the use of suggestion or gentle persuasion in selling rather than aggressive pressure.” Blogs are the perfect place to incorporate soft sales. You can gently put the idea of a product in consumer’s minds without being forceful or letting them even know. But before we can get to the step of soft selling, you will want to curate strong blog content. If you are unsure on how to structure your blogs for the most success, you will definitely want to check out our blog writing checklist:
A Blogging Checklist.
- Is the topic applicable to your blog series?
A great way to create traffic and increase views is by staying on topic. You want your blog content to be relevant to the rest of your content within your blog series. If a topic is different from your blog series, make sure you relate it back to your page’s main concept. Often times, viewers come to a blog post in order to see relevant or like-minded content, when we post obscure and irrelevant things it can tarnish our value in the viewer’s eyes.
- Is your post timeless? If not, is it supposed to be short-lived? Is that addressed in the post?
The remarkable thing about timeless posts is that they stay relevant for years to come. For example, have you ever stumbled across some really fantastic blog content and afterward, looked at the date. To your surprise, it may have been written over five years ago. These bloggers have grasped the concept of creating compelling, timeless content. Now, realistically it may not always be relevant or easy to do a timeless piece. If that is the case, you can create a time-specific post, for example: “2018 Hottest Flooring Trends,” and state in the title that it will only be relevant for one year. Short-lived posts definitely have their benefit because they can create hype on time-relevant items, fads, or trends. You may see a lot of success from your time-specific content but be sure to not create an entire blog series off of short-lived posts.
- Is the title short and purposeful? Does it match the writing style? Does it reiterate your topic? Will it interest readers?
You will want all of your titles to be short, sweet, and to the point. You want a title that intriguing enough that it does not give away all of the information, and interesting enough that the reader wants more. Plus, you want the topic to be reiterated in your title. There is nothing more frustrating than being pulled into a blog post that is entirely irrelevant from its title. Ideally, you want to use words in your title that will intrigue the reader, and believe us, it can be hard sometimes. You may end up spending more time on brainstorming the perfect title than you did writing the post, but often times, it is well worth it. A successful title can help you be found more through SEO as well as intrigue readers.
- Does the text feature keywords? Are the lists in bullet points?
Keywords are a difficult technique to master. In short terms, the successful use of keywords can help your blog be found through search engine optimization. Unfortunately, Google does not supply us with a list of keywords to be successfully found, so we just have to guess. We think that keywords can be considered “trigger” words because they trigger emotions, meaning, or action.
An example of an emotional trigger would be “budget-friendly,” a meaningful trigger would be “expert,” and an action trigger would be “must-know:”
- With the word budget-friendly, readers who are on a budget are emotionally drawn to the content.
- With the word expert, you are giving meaning and purpose to the source.
- With the word must-know, you are expressing a call-to-action for the readers who must-know.
- Does it have a strong ending? Does it end with question, invitation, or call to action? Does it answer “So What?”
One of the most essential parts of a blog is the ending. Just like any movie, it can be completely tarnished with a sucky ending. To help make a powerful ending, you want to draw together what you talked about in a brief conclusion. You can even highlight a few of the points previously mentioned. But no matter what, you will want to end it with a question, invitation, or call to action. All three of these options will get the reader engaged with your blog. Here are some examples:
- Question: What are some engineered wood disadvantages?
- Invitation: Call or visit us for more information.
- Call to Action: Subscribe to our email list for more must-know flooring info.
- Are the paragraphs short?
Short and brief paragraphs help get your point across faster, which in the blog world is key. You want to make your points brief to keep the attention of your readers while being complex enough that your readers feel like they have learned something.
- Does the text sound natural? Have you read your post out loud?
One of the most significant mistakes writers can make is not reading their content aloud. Believe us, it really can help you. Once you read your content aloud, you can hear any weird wordage or mistakes. If it does not sound natural out loud, now is your chance to fix it.
- Is the image eye-catching? Is it relevant to the text? Does it give the reader an incentive to click on the post?
Lastly, you want to have an appealing image to draw the readers to your post. It should be aesthetically pleasing and relevant to your text. For example, if you are writing a blog on how to organize your messy closet, you would want your image to be a clean, good-looking closet, not the disorganized, messy shot. You will want to do this because sometimes the image is all the reader takes away from your post. If you only have a picture to capture the reader’s attention, might as well make it a good one.
We encourage you to save this blog writing checklist and reference it while you write. It can help guide your structure and create the most powerful and time-worthy content possible. Thanks for reading and if you want more blog advice, be sure to subscribe to our email list. 😉
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