Pinterest is a social media platform where users can “pin” inspiring ideas for later use. Whether it be gorgeous home remodeling projects, fun fashion or makeup inspiration, delicious recipes, or inspiring quotes, Pinterest is a hotbed for everything trending in the industry. This leaves room for businesses to utilize the platform for their benefit. Companies can create organic content for Pinterest users to discover their brand. On the other hand, businesses can use paid advertising to push their content further and initiate a sale.
With all of this information, it leaves one big question, “how do I get my organic pins discovered on Pinterest?” In the end, we are all trying to accomplish the same thing with Pinterest: optimal reach and growth for our business. In order to get your pins seen on Pinterest, you will need to implement four core concepts. To help you, Creating Your Space has broken down these concepts – let’s take a look!
How to Be Popular
Cue the song “Popular” from Wicked because we are going to teach you how to be pop-u-lar. But in all seriousness, in order to become “popular” on Pinterest, you will need to pin content that people want to see. Sounds easy enough, right? Well, before you go with your personal preferences, you will want to take a look at your company’s insights. Under your Pinterest analytics, you will want to look at what are your top pin impressions. Easily put, this is what people want to see. You can base one part of your Pinterest strategy off of this section to get more engagements, followers, and leads. Additionally, you can take a look at the “Interests Tool” – this will help you further specify your content for users.
Without a description to match the imagery found on your pin, your pin can get lost in space. It is incredibly important to attach a title as well as a description to all of your pins because, in essence, this is how all of your content will be discovered. Additionally, your descriptions and titles will need to relevant. If you are pinning a picture of kitchen countertops, you will want to include that in your title or description. When a user searches “kitchen countertops,” your pin is more likely to be discovered. Likewise, if you’re pinning a picture of black flooring, a description like laminate ebony floors will be better than the more generic hardwood floor alternatives.
The image that you post needs to be high-quality and attractive. Let’s be honest; no one wants to pin an ugly image to their dream board. Additionally, it will need to be the correct dimensions. An under- or over-sized image can take away from the quality of a pin.
Repin with Caution
Pinterest is a wonderful tool that millions of people use each month; however, that does not mean that there is not bad content out there. In fact, this bad content can tarnish your brand’s reputation without proper investigation. Whenever repinning content, you will want to look at who pinned it. There are many inappropriate accounts on Pinterest as well as spam URL’s linked to innocent-looking pins. If you do not want to go through the trouble of validating each URL and account, just be sure to pin from a reputable source. You can do so by making your “following list” only consume of well-known brands.
If you are feeling overwhelmed by all of this, let the experts at Creating Your Space take care of your Pinterest for you. We take the stress out of social media and help create a highly-desirable social media brand image. Don’t hesitate; call us today for more information.
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