Facebook Gray Accounts

Written by Broadlume on . Posted in Facebook

While Facebook is an easy and user-friendly social site, sometimes users find themselves confused by Facebook’s undefined words and complicated processes. For example, a Facebook “Gray Account ” is a relatively simple process that stumps users with its unfamiliar name and undisclosed instructions, and with Facebook being an ever-so-popular and useful advertising tool, it is imperative for users with a Gray Account to understand and address the issue.

In order to help our clients, we want to focus on Facebook Gray Accounts and what they mean, how they differ from personal accounts, and what you can/should do with them. We hope that you find this process easy and straightforward, but if you have additional questions, please do not hesitate to reach out to us.

What is a Facebook Gray Account?

A Gray Account is created when a Facebook user created a Facebook Business Page without a personal account attached to it. For example, let’s say Frank owns a flooring store called “Frank’s Flooring.” A couple of years ago, Frank saw the value of Facebook for businesses and created Frank’s Flooring Facebook page. He did not link it to a personal account because Frank does not have one. Now, Facebook makes it a rule that all Facebook Business pages must be linked to a personal account; therefore, Frank’s Facebook is now a “Gray Account.”

How Do “Gray Accounts” Differ from Personal Accounts?

Simply put, Gray Accounts come with an array of restrictions that personal accounts do not necessarily have. Personal accounts offer users more security features to ensure their identity and account are protected. Perhaps, this is Facebook’s way of encouraging users to make the switch to a personal account.

How Do I Link a Gray Account to a Business Page?

  1. First, you will want to log into your primary Facebook account. If one does not exist, you will need to create one.
  2. Next, you will want to go to the Facebook menu and click “Manage Business.”
  3. After you are on the Manage Business menu, you will want to select “Settings.”
  4. Now, you will click “Shared Logins.”
  5. You will now see text that reads “If you use shared logins (gray accounts) to manage your Facebook Pages and ad accounts, add them to Business Manager. When you do this, you will have permission to work on any of the assets with the same roles that the shared login (gray account) has.”
  6. Lastly, you will want to click “Add Shared Login.”

How Do I Transfer Ownership from a Gray Account?

  1. First, you will want to log into your gray account’s Facebook.
  2. Next, you will go to developers.facebook.com.
  3. Now, you will choose “Apps.”
  4. After, you want to select the app (page) that you want a new admin
  5. Click “Roles” then “Add Administrators.”
  6. Remember that Gray Accounts are not Personal Accounts; therefore, they do not have a friends list. You will need to search for the admin by their username (facebook.com/USERNAME) or their Facebook user ID number.

While Gray Accounts can seem tricky at first, with a little patience, you can get them to do what you want, whether it be transferring ownership or linking a business page.

We hope you found this information helpful! For more social media tips and tricks, be sure to subscribe to our email.

Disclaimer: The following information may change as Facebook develops, updates, and changes.

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