Creating Your Space™, the leader in digital marketing technology for flooring dealers, is pleased to announce its color technology tools for use in their dealer’s custom websites.
84% of consumers say that color is the primary reason they buy a product according to a recent survey published on color psychology. The challenge for flooring retailers marketing multiple brands is that every supplier identifies and categorizes their colors differently. Creating Your Space™ has programmed a solution that enables the consumer to shop for flooring like they want to – by color!
This technology categorizes by RGB value every product image in each dealer’s custom product catalog – this could include hundreds of thousands of images – and sorts by 11 primary colors. Regardless of brand, product type, or style, the products are categorized and available to filter quickly and easily.
Creating Your Space has introduced two separate interactive tools based on this color technology – the ColorBar and More Like This. ColorBar enables the consumer to start the process by color or choose a product style and then sort by color. Within seconds, the product selections are narrowed down to the best products that match the consumer’s color preference.
More Like This is designed to help the consumer find complementary products by color in the product type they have chosen or across product types. Now the consumer can, in one click, find the best vinyl plank flooring, best engineered wood flooring, or best faux wood flooring products for their kitchen—that coordinate perfectly with the carpet in the adjacent great room.
Shopping by color is something that consumers have always done instinctively and now Creating Your Space™ enables them to do just this as they shop online before entering the store to buy flooring.
Creating Your Space™ provides digital marketing solutions to their member companies. Founded by flooring industry veterans, the company creates dynamic custom websites as well as offers a full complement of technology solutions, including Search Engine Optimization, social media campaigns, digital advertising, and other services.
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