Did you know that there is a color of the year every year? Last year’s color was the mysterious yet spiritually-driven color: UltraViolet. The color is announced at the beginning of the year by Pantone Colors. Pantone Colors also referred to as the global authority of color, assigns a team of color experts to travel the world to see what colors seem to be the most influential in upcoming designs, marketing, and merchandising. This color is usually so influential, that many major companies will incorporate this in their own business to stay current.
The 2019 Color of The Year has been chosen as Living Coral. Not to be confused with its sister color peach; coral is a bolder color with more energy. Coral is also recognized for its blood-red coloring adapted into a pinkish-orange hue. This bold color is also very similar to the apricot color yet not quite as robust which can allow it to be used in more atmospheres and designs than apricot.
Coral got its name from the barnacle-encrusted coral reefs found around most in tropical oceans around the equator. This stunning color is represented beautifully through sea coral and can be quite breathtaking to see. The color itself can evoke feelings and moods as well. This invigorating color can be classified as feminine but in design can be influenced by other accompanying accent colors. Being in the pink and the orange color family, it can pull strength from both colors. The color psychology can be associated with calming and intuitive while also evoking optimism, fun, and adventure to the mood.
As Pantone Color stated, “Just as coral reefs are a source of sustenance and shelter to sea life, vibrant, yet mellow, Pantone 16-1546, Living Coral embraces us with warmth and nourishment to provide comfort and buoyancy in our continually shifting environment.” With this color being establish, be ready to see it highly influenced in market and design around the world. If you are into the latest trends or own a business, this is perfect to incorporate in areas of your life. Watch Living Coral add life to your room and design this year.
The color of the year is great to know and use in our own lives. The team of experts carefully recognize each year which color will influence the most substantial impact.
How will you use this color this year? We believe that it compliments great with vibrant blues, muted neutrals, and stronger undertone pinks and oranges. What do you think?
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