Creating Your Space™ Launches Design Now AI Visualization

Written by shannonbilby on . Posted in Website

SAN RAFAEL, Calif., Feb. 7, 2020 – Creating Your Space™ is pleased to announce its latest retail dealer and builder visualization technology marketing tool, Design Now.

Design Now utilizes artificial intelligence (AI), allowing consumers and salespeople to take a picture of their room and within seconds view the dealer’s flooring products in their space to help finalize the buying decision. What better way to engage a consumer than to help them visualize the products they want to purchase with their furniture, wall colors, and the home’s natural lighting.

Molyneaux Flooring in Pittsburg was the first client to introduce Design Now and has been using visualization to help close business since this summer. During a recent in-home appointment, one of their salespeople experienced the power of this tool. “I presented the job and pricing, and the customer said everything sounded good, but they wished they had bigger samples in order to make a decision. I then went to my Design Now visualization tool. I used the picture I had already taken of the living room and input the color of Patriotism the customer was interested in. Both the customer and his daughter were highly impressed and said that the picture gave them a good enough idea as to how the new carpet would look and decided to purchase right then and there. I’ve made it a habit of having the visualization tool already up and ready before each appointment, for this exact reason.”

Although there are other visualization tools in the flooring market today, Design Now is unique in multiple ways:

Comprehensive, Custom Product Catalog

  • Each dealer customizes their product catalog from the hundreds of flooring brands and hundreds of thousands of products available to visualize in Design Now. From the most durable wood flooring to peel-and-stick carpet tiles, the consumers are designing with products the dealers have in their showrooms!
  • Other flooring visualization tools are limited to one or a few brands with limited products to choose from

Marketing

  • Professional, custom videos in 15, 30 and 60-second versions to promote the program on TV, YouTube, Social Media, dealer’s website and elsewhere
  • Digital marketing campaigns designed and customized to drive consumer interactions
  • Dealer’s website customized to feature Design Now

Limited Distribution

  • Due to the marketing program accompanying Design Now, distribution will be limited by market area. 

Leads!

  • Design Now creates leads for dealers by capturing the consumer’s contact information

Why are these features important? Because Design Now is part of the selling and closing process, it is a tool to create leads with marketing, and it is a differentiator in the marketplace.

                                                                                                                          

Creating Your Space™ provides digital marketing solutions to their member companies. Founded by flooring industry veterans, the company creates dynamic custom websites as well as offers a full complement of technology solutions, including SEO platforms, social media campaigns, digital advertising, and other services. Creating Your Space™ is part of the Broadlume family of brands providing professional digital marketing services for the flooring and kitchen & bath industries.

New Countertop Videos to Engage and Educate

Written by Amanda Marotta on . Posted in Website

Creating Your Space™, the leader in digital marketing technology for flooring dealers, has launched their new countertop videos for natural stone slabs. These educational videos are the next series in the extensive product knowledge video collection Creating Your Space provides to their dealers for use in their custom websites, social media, and in-store to engage and educate consumers.

Click Here to View Videos

The natural stone countertop series includes two videos; one “Before You Buy Natural Stone Slab Countertops” and two, “Care and Maintenance.” In Before You Buy, consumers learn essential product information, what to expect from a natural stone slab, edge treatments, and seaming. This video inspires through beautiful imagery while educating and setting realistic expectations.

Before You Buy Natural Stone Slab Countertops

The care and maintenance video demonstrates the proper cleaning techniques for natural stone and provides information on the correct type of products to use while also showing what not to do when caring for a natural stone slab countertop.

Natural Stone Slab Maintenance

Next up in the video series will be Quartz countertops. To view the new countertop videos as well as the flooring video collection, visit here.

Creating Your Space™ provides digital marketing solutions to their member companies. Founded by flooring industry veterans, the company creates dynamic custom websites as well as offers a full complement of technology solutions, including Search Engine Optimization, social media campaigns, digital advertising, and other services.

Creating Your Space™ Color Technology

Written by Amanda Marotta on . Posted in Uncategorized, Website

Creating Your Space™, the leader in digital marketing technology for flooring dealers, is pleased to announce its color technology tools for use in their dealer’s custom websites.

84% of consumers say that color is the primary reason they buy a product according to a recent survey published on color psychology. The challenge for flooring retailers marketing multiple brands is that every supplier identifies and categorizes their colors differently. Creating Your Space™ has programmed a solution that enables the consumer to shop for flooring like they want to – by color!

This technology categorizes by RGB value every product image in each dealer’s custom product catalog – this could include hundreds of thousands of images – and sorts by 11 primary colors. Regardless of brand, product type, or style, the products are categorized and available to filter quickly and easily.

Creating Your Space has introduced two separate interactive tools based on this color technology – the ColorBar and More Like This. ColorBar enables the consumer to start the process by color or choose a product style and then sort by color. Within seconds, the product selections are narrowed down to the best products that match the consumer’s color preference.

More Like This is designed to help the consumer find complementary products by color in the product type they have chosen or across product types. Now the consumer can, in one click, find LVT products for their kitchen that coordinate with the carpet in the adjacent great room.

Shopping by color is something that consumers have always done instinctively and now Creating Your Space™ enables them to do just this as they shop online before entering the store to buy flooring.

Creating Your Space™ provides digital marketing solutions to their member companies. Founded by flooring industry veterans, the company creates dynamic custom websites as well as offers a full complement of technology solutions, including Search Engine Optimization, social media campaigns, digital advertising, and other services.

Is a Supplier-Provided Visualizer for You?

Written by Shannon Vogel on . Posted in Website

Reader Question: Should I add a supplier-provided visualizer to my website?

Answer: You may have gotten a message from a supplier encouraging you to add their visualizer to your website. Here is our take on it: of course, we will add whatever you choose, but we want to be sure that you are completely informed of what happens when consumers use this tool.

Your online consumers are leaving your website, and any lead generated by their activity is going to Engineered Floors, not to you. We know how hard you work and what you invest in getting consumers to your website to convert them into leads, and we do not want you to miss any opportunities!

If you have a website from Creating Your Space, the new updated visualization tools you have available from us providing the following:

  • Products from over 200 brands (including EF) for consumers to choose
  • Surfaces other than flooring they can visualize
  • Ability to visualize their rooms in their home immediately
  • Most importantly, the ability to convert that user into a lead via registration or saved room information

In conclusion, we want you to be aware of the facts before we proceed with adding a supplier-provided visualizer to your website. Of course, we will do whatever you choose and want to make sure your satisfaction is at the forefront. If you have any additional questions on the topic, please do not hesitate to contact us below in the comment section.

New Website Visualization Tool

Written by Amanda Marotta on . Posted in Website

We are incredibly excited to launch our brand new website visualization tool. It is like the virtual room designer tool you already love with brand new, powerful features!

With our new tool, you will have access to industry-leading visualization technology, new and improved scenes, and an easy-to-use, consumer-friendly format.

Not only that, but our new tool has a brand new feature: the “point & click consumer room upload.” With this unique feature, consumers can upload a picture of their room and instantaneously view your products in their space! With this added feature, it gives your consumer the efficient process they desire with your products featured throughout the space.

Do not miss out on this amazing new feature! Learn more about this visualization tool here or contact us at info@creatingyourspace.com for more information.