End of the Year Digital CleanUp

Written by Broadlume on . Posted in Take action!

It’s the end of another calendar year and chances are you’ve accumulated a lot of digital clutter. Now is a great time to clean things up, get rid of things you don’t need and start out the year organized and ready to go.


Take the time to unsubscribe from lists and newsletters that no longer interest you. You’ll be so much happier not deleting useless emails each day!


Review your website to make sure that the information is all current. Are there sections that you promised you’d go back and fill out, but never got around to doing?

Product Catalog:

Take the time to clean up your website product catalog. Remove unwanted items and make a list of new items that need to be added.

Email signature:

Does your email signature have a photo? Does that photo look like the current you? It’s important to have a photo that looks like you do – today!

Social Media:

Go through your social sites and check your profile settings to make sure the information listed is still correct.

Google My Business:

Take a look at your Google My Business listing. Is all of the information current and accurate? Are there current images that need to be added?

Cell Phone:

Go through your phone and delete any unused or unwanted apps. Your phone will thank you for it!


Clean up recurring calendar appointments. Make new ones if needed. Add important reminders like cleaning up your product catalog quarterly.

Taking the time to do these things will make you more productive in 2022!

Time to Check Your Tech!

Written by Broadlume on . Posted in Take action!

  1. COVID messaging
  2. Current store hours
  3. Shop at home services
  4. In-store appointments
  5. Special hours for at-risk customers

Keep these things in mind and connect with us if we can help!

How to Handle Negative Reviews like a Professional

Written by Broadlume on . Posted in Take action!

Yikes; that gut-wrenching moment just hit where you check your business on social media and see a negative review. The review is tearing your company apart, and you are afraid of what it will do for your business. Before you panic, know that negative reviews are more common than you may think. Consumers often take to social media to express their frustrations. Unfortunately, as businesses, we suffer the consequences since social media is a public platform for them to deface your brand. So what do you do? To help our customers address these negative reviews, we have three simple steps for them to follow. Let’s take a look!

You Have to See It to Believe It

The first step in addressing a review is actually noticing that there is a negative review out there. It is generally a good idea to do a social media sweep weekly of your pages’ reviews. This includes Google, Facebook, and Yelp. Often, potential customers look to social media for references and an unaddressed negative review can be bad news. Luckily, addressing it properly can help reshape your image in the potential customer’s eyes. Remember, they are watching how you respond to the client. You want to be posed and professional when addressing a past client publicly. It is always a good idea to reference facts without accusing. A potential client will take notice of how you respond and decide whether or not they want to do business with you.

Know the Facts

Before you address a negative comment, you will want to gather all of the facts from the said incident. If you were not personally involved in the matter, be sure to talk with your employees to understand what had happened and why the client is upset. Remember, you are a business, and your client’s happiness is essential. Try to address the situation from their point of view. If you were upset about a company doing something you saw as wrong, would not you want them to address your concerns? Likewise, you should address it for them. Be sure to gather all the intel you can before proceeding.

Rectification Over Reputation

Your image is at stake; we understand that, but now is not the time to get defensive. Ideally, you want to change their mind while looking like the “good guy” to those who are watching. If you want to make this more personal, which we recommend, you can mention in your response that you are going to reach out to them. Whether it be a phone call or email, you should privately address the matter out of respect for their situation. If you do decide to address the situation publicly, we recommend following these guidelines:

  • Respond quickly.
  • Try not to take it personal. It is important to stay level-headed in situations like these. You always want your responses to be poised and professional.
  • If you feel like the situation will not end here, it is not worth the battle. Some people are bitter on the inside and nothing you say or do will make it better.
  • Be direct and honest. It is best to keep it short as well.
  • Do not take responsibility if it was not your company’s fault.
  • Be empathic. Think like a consumer and try to step into their shoes. What would you want to hear in this circumstance?

In essence, address the negative review with kindness, honesty, and empathy. In the end, some people are just angry on the inside and just want to be mean. You cannot let those reviews bother you. Just address what you can personally, but you can include it in your response: “Thank you for your review. We appreciate your honest feedback and want you to know that your response has not gone unnoticed. We would like to personally reach out to you via a phone call to address the situation you mentioned and rectify it to the best of our abilities. We appreciated your business and would love to address this matter for you.

If you have any questions about negative reviews, please do not hesitate to leave a comment.

Taking your social media to the next level

Written by Broadlume on . Posted in Take action!

Whether you manage your own social media or you outsource it to a company like ours, one of the most effective things you can do is get the buy in from your sales people. Think of all of the people they come in contact with every single day. (online and in person!)

First steps:

  1. Simply tell your salespeople that you are on social media.
  2. Tell them they can find the links on your website homepage.
  3. Ask them to like / follow the company on your social media sites.


  1. Ask your sales people to suggest your social media sites to their friends.
  2. Ask your sales people to ask their best customers for reviews on Facebook or Houzz
  3.  Ask your sales people what information they would like shared on social media

Got some rockstars?

  1. Ask them to do a 20 second video about their favorite new product.  Why they like it…where they see it being used….talk about the style.
  2. Run an internal contest to see who can get the highest number of their Facebook friends to like your page.
  3. Suggest that they ask their clients for project photos to post on social media and add to your site.

If you take any of our suggestions, let us know how they work for you!