Shoelace: Google’s New Social App

Written by Broadlume on . Posted in Social Media

You may have been familiar with Google’s past app, “Google+.” A couple of months ago, Google called it quits on Google+, and now they have recently unveiled their newest app, “Shoelace.” Although Shoelace is still in beta testing, here is what we know about it:

Shoelace’s Mission

“To use technology to help facilitate real-world connection.”

Shoelace’s Purpose

When we look closely at the app’s mission, Google wants to use Shoelace to connect people in real-life (AKA the app will get people off their technology and into the real world with real people).

Shoelace’s Testing

Currently, Shoelace is being beta tested throughout the city that never sleeps, New York City. Eventually, Google hopes to expand the app’s use all over the United States.

Shoelace’s Ability

When a user is on the app, they will be able to select activities that interest them. Once they choose these interests, the app will present them with a “Loop.” A loop will be a list of local events suggested for that the user’s profile. After, the user can then go to those events and enjoy real-life interactions with people who love the same things as them.

What are your thoughts on Google’s second-go-around with a social app? Does it interest you? Let us know below in the comment section!

Social Media Terminology

Written by Broadlume on . Posted in Social Media

Do you ever look at your social media report and see a word that you are not quite sure what it means? If so, do not worry; you are not alone! Social media terminology can be overwhelming at first, but our hope is to help clear up any words you may be uncertain of their meaning. If you do not see the word you are unsure of listed below, please leave us a message in the comment section, and we will tell you exactly what it means and how it applies to your company. For now, we are going to focus on the main social media concepts and their meanings. Let’s get started!

Social Media Platform

A social media platform refers to various social sites; this can include Facebook, Twitter, Instagram, Houzz, Pinterest, YouTube, etc.

Engagement

The number of likes, retweets, shares, and comments that your social media post received.

Impressions

The number of times your page’s content has been seen by platform users.

Reach

The number of people that have seen content associated with your page.

  • Post Reach: Number of unique social media users that saw your social post
  • Page Reach: Number of social media users that saw any content you posted on your page
  • Organic Reach: (Unpaid) Number of social media users that saw your content without paid promotion
  • Paid Reach: Number of social media users that saw your content with some sort of paid promotion

SEO (Search Engine Optimization)

Organic use of search engine to promote traffic to a website

Social Media Analytics

Clear data highlighting your social media platform(s)’ marketing strategies (brand awareness, impressions, reach, page consumptions, etc.)

Social Media Listening

Tracking keywords via social media to see when your brand/product is mentioned online.

Social Media Monitoring

Goes hand-in-hand with Social Media Listening. You utilize the data you find via Social Media Listening to respond to your brand mentions.

Tag

When a brand/person is “tagged,” it links back to their page.

Hashtag

# represents a hashtag. A hashtag allows users to find similarly based information from a keyword or phrase. (Ex: #Starbucks would reveal content relevant to Starbucks whether that be photos, posts, or videos).

News Feed

A home page that displays the content and people you follow all in one easy-to-access place.

DM (Direct Message)

A private conversation between two social media users.

Algorithm

A set of formulas created to perform specific functions (Ex: Instagram Algorithm helps show more relevant content by showing followers that you interact with the most, first in your feed).

Clickthrough Rate

A social media metric that represents the number of times a user clicks through divided by the total number of impressions your post receives.

Handle

@ + username (ex: @creatingyourspace) is considered a social media handle.

Mention

When someone uses another user’s handle (ex: @creatingyourspace), in order to get their attention or share content with them.

Retargeting

Retargeting is a social media strategy that reshows users a product/page that they have recently viewed in order to encourage them to purchase the product.

Retweet

An action on Twitter where a user reshares your content to their page for their followers to also see.

We hope you found these definitions helpful and if you did not see a word you were looking for, please do not hesitate to contact us in the comment section. Thanks for reading!