Creating Quality Social Media Content

Written by Shannon Vogel on . Posted in Social Media

Are you a flooring retailer struggling with your social media content? You’re not alone! Let’s look at some ways to help make your life easier with your social media.

The first step in a successful social media strategy is simply knowing who you are and who your audience is. Ask yourself the following questions:

  1. Who is my target customer?
  2. What solutions can I provide this customer?
  3. What sets me apart from my competition?
  4. What’s my strongest asset?
  5. What about my story would my customers find interesting?

Next, create a content calendar based on the answers above. Don’t let this intimidate you! Print a blank calendar and let’s get started. Think of 4-6 categories that you think you can consistently talk about. Category ideas include:

  • Inspiration
  • Education
  • Website Traffic
  • Culture
  • Project Images
  • Customer reviews/testimonials

Write these topic categories in the blank spaces of your content calendar. This is going to give you some direction and planning so that when you sit down to create content, you won’t stare blankly at your computer with no idea what to talk about! It will also ensure that you have a variety of topics spaced out over time.

Simply using your Creating Your Space website is an easy way to come up with great content. Topics on your website that are great to talk about on social media are:

  • Visualizer – show 2 different room scenes with two different products
  • Product Catalogs – Talk about how easy it is to get the process started by browsing for products
  • Design Perspectives articles – share free, helpful advice from these articles
  • From the Floors Up blog – or your own if you have one!
  • Ask our Expert – chances are your customers have the same questions
  • Lifestyle Quiz – social media users love to take quizzes
  • Style Quiz – social media users love to learn more about themselves
  • About Us – tell different parts of your story and link back to your whole story in your “about us” section

Next, get organized! Put a folder on your desktop (online or real paper) to keep everything you’ll need to succeed. This can include a list of ideas that come up during the week, photos that you have taken or that customers have sent you after a job.

Enlist help! Ask your staff to take pictures of their projects, their favorite products, working with a customer in the showroom or at a shop at home appointment. (ask permission, first!) Anytime you can include product, humans or pets in your posts they will be more successful. Remember to only use photos that you have the rights and permissions to use.

Once you have a good base of consistent content, ask us about social advertising! Social advertising gets your message out there in your local social media community to people that might not know about you yet! We are here to help.

Flooring Social Media Groups

Written by Broadlume on . Posted in Facebook, Social Media

If you’re in the flooring industry and on social media you’re going to want to know about the following Facebook groups so you can stay connected!

Beat The Box Stores is an online community for flooring retailers, installers, manufacturers, suppliers, distributors, software providers & others that are part of the flooring community. For discussions on everything from new products like hemp flooring, to tips on hiring qualified installers, to the average cost of installing engineered hardwood floors, it’s a great place to start.

Flooring Dealers Group was created to share marketing, selling, and business ideas that help our community to achieve their goals.

This group is all uplifting memes and feel-good quotes for women in the flooring, real estate and construction industries with the occasional business conversation.

If you want to talk about all things flooring with other females, this is a great group for discussion, creativity, education and information.

Check these out and join the groups that will benefit you and your business! See you online!

Does My Flooring Business Need to Be Advertising on Facebook Right Now?

Written by Broadlume on . Posted in Facebook, Social Media

In a global pandemic, your initial answer to this question would be a hard “no;” however, with people at home more than ever right now, this can be the opportune time to target homeowners.

In fact, Facebook is currently encountering a giant “surge” of active users on its platform. In the most recent statistics, Facebook has seen a 50% increase in time spent on the platform.

Additionally, flooring-related Google searches for terms such as disadvantages of cork flooring, easiest flooring to install, engineered wood disadvantages, and even brand-specific keywords like RevWood have increased as well. This means customers are still looking to buy new flooring.

With this 50% increase of active and new users—and increased customer interest in new flooring—now is an ideal time for businesses to be advertising on Facebook. In fact, while most companies are reducing their advertising budget, your business can be seen more than ever during this time. Imagine the reach and exposure that your business can see simply from Facebook advertising.

If you are interested in advertising on Facebook, Creating Your Space can make it easy. We take the guesswork out of advertising and make your life a whole lot easier. Simply contact us at for more information.

Stay Positive and Choose Joy,

Creating Your Space

Reasons Why Social Media Is Essential for Communications During a Crisis

Written by Broadlume on . Posted in Social Media

Social media is a viable and imperative tool for crisis communication. In fact, it can often be your company’s front-line communication source for emergency situations. If you are curious to understand why social media has a significant impact on your followers, here are four reasons why social media is essential for crisis communication:


Think about how easy it is to post something to social media. It is quite easily one of the fastest platforms for posting communications during a crisis. That being said, this feature can be a positive and a negative attribute. Since speed is your friend with social media, you need to take into account what you are saying.


Your social media posts are deliberate. They are directly and distinctly from your brand. Remember, you are talking directly to your audience; therefore, your post needs to be well-thought and consciously done.


As we previously mentioned, social media can be your first source of communication in regard to a crisis. Often, social media is where a consumer will first hear about a crisis; therefore, your response will be anticipated.


Let’s be honest; social media is a p.o.w.e.r.f.u.l. tool. Almost everyone is on social media. The reach that social media can provide your message is astronomical.

With these facts in mind, it is important for your social media message to be a well-thought-out response. Since nothing can truly disappear from the internet, you want to be present, deliberate, and fast during the time of crises.

Social Media Image Sizes

Written by Broadlume on . Posted in Social Media

In the social media realm, it is important to utilize the proper image sizes so that your photos do not look pixelated, grainy, or oversized. To help, we have listed the current social media image sizes for various platforms. Keep in mind that these sizes can change in the future, and it is important to stay up-to-date for the highest-quality posts.


Instagram Post: 1080 pixels by 1080 pixels

Instagram Story: 1080 pixels by 1920 pixels

Profile Picture: 110 pixels by 110 pixels


Profile Picture: 400 pixels by 400 pixels

Header Photo: 1500 pixels by 500 pixels


Personal Profile Picture: 180 pixels by 180 pixels

Business Profile Picture: 180 pixels by 180 pixels

Cover Photo: 820 pixels by 312 pixels

Shared Photo: 1,200 pixels by 630 pixels

Event Image: 1920 pixels by 1080 pixels


Channel Profile Image: 800 pixels by 800 pixels

Channel Cover Photo: 2,560 pixels by 1,440 pixels

Video Uploads: 1280 pixels by 720 pixels


Personal Profile Picture: 400 pixels by 400 pixels

Personal Banner: 400 pixels by 400 pixels

Company Profile Picture: 300 pixels by 300 pixels

Company Cover Photo: 1536 pixels by 768 pixels

Shared Image or Shared Link: 1104 pixels by 736 pixels


Profile Picture: 165 pixels by 165 pixels

Pin: 236 pixels by 600 pixels (minimum)

*Sizes may change in the future.

How to Get Your Pins Discovered on Pinterest

Written by Broadlume on . Posted in Pinterest, Social Media

Pinterest is a social media platform where users can “pin” inspiring ideas for later use. Whether it be gorgeous home remodeling projects, fun fashion or makeup inspiration, delicious recipes, or inspiring quotes, Pinterest is a hotbed for everything trending in the industry. This leaves room for businesses to utilize the platform for their benefit. Companies can create organic content for Pinterest users to discover their brand. On the other hand, businesses can use paid advertising to push their content further and initiate a sale.

With all of this information, it leaves one big question, “how do I get my organic pins discovered on Pinterest?” In the end, we are all trying to accomplish the same thing with Pinterest: optimal reach and growth for our business. In order to get your pins seen on Pinterest, you will need to implement four core concepts. To help you, Creating Your Space has broken down these concepts – let’s take a look!

How to Be Popular

Cue the song “Popular” from Wicked because we are going to teach you how to be pop-u-lar. But in all seriousness, in order to become “popular” on Pinterest, you will need to pin content that people want to see. Sounds easy enough, right? Well, before you go with your personal preferences, you will want to take a look at your company’s insights. Under your Pinterest analytics, you will want to look at what are your top pin impressions. Easily put, this is what people want to see. You can base one part of your Pinterest strategy off of this section to get more engagements, followers, and leads. Additionally, you can take a look at the “Interests Tool” – this will help you further specify your content for users.

Be Descript

Without a description to match the imagery found on your pin, your pin can get lost in space. It is incredibly important to attach a title as well as a description to all of your pins because, in essence, this is how all of your content will be discovered. Additionally, your descriptions and titles will need to relevant. If you are pinning a picture of kitchen countertops, you will want to include that in your title or description. When a user searches “kitchen countertops,” your pin is more likely to be discovered. Likewise, if you’re pinning a picture of black flooring, a description like laminate ebony floors will be better than the more generic hardwood floor alternatives.

Aesthetics Matter

The image that you post needs to be high-quality and attractive. Let’s be honest; no one wants to pin an ugly image to their dream board. Additionally, it will need to be the correct dimensions. An under- or over-sized image can take away from the quality of a pin.

Repin with Caution

Pinterest is a wonderful tool that millions of people use each month; however, that does not mean that there is not bad content out there. In fact, this bad content can tarnish your brand’s reputation without proper investigation. Whenever repinning content, you will want to look at who pinned it. There are many inappropriate accounts on Pinterest as well as spam URL’s linked to innocent-looking pins. If you do not want to go through the trouble of validating each URL and account, just be sure to pin from a reputable source. You can do so by making your “following list” only consume of well-known brands.

If you are feeling overwhelmed by all of this, let the experts at Creating Your Space take care of your Pinterest for you. We take the stress out of social media and help create a highly-desirable social media brand image. Don’t hesitate; call us today for more information.

How to Like Facebook Content as Your Business

Written by Broadlume on . Posted in Facebook, Social Media

When you are an admin of a business on Facebook, you have the ability to like a post as either yourself or the business. It is essential to understand the difference and how to change between the two. Liking content that your business posted as your business can look unprofessional. On the other hand, liking content that your business posted as yourself (your personal Facebook account) is absolutely okay! In fact, it is more than okay.

To help our clients differentiate between the two actions, we created a simple visual tutorial for you:

In this example, we will be focusing on the imaginative business, The Flooring Business, which is owned by John Smith.
When you see a post on Facebook, you will see it look like this. You will notice four icons: the like, comment, share, and your business icon with a small arrow next to it. Notice, this post was shared by our example business “The Flooring Business.” Now say, John Smith wants to like this post. . .
When you see the profile picture for your business in the small circle on the right, it means that ALL ACTIONS will be completed as your business. For example, if you were to right now, like, comment or share this post – you would be doing so as your business. Now, you do not want to do that since your business created this post (double-sharing is not recommended).
To switch between your business and personal account, locate the small arrow next to your business icon. Remember, when your business profile picture is seen in the small circle on the right, it means all actions will be done as your business.
After you click on the small arrow in the righthand corner, you will see your two profiles. You can switch between your business profile and personal profile in the section. Notice that, currently, your business profile is highlighted. That means it is in use and whatever action you will do; you will do as your business.
To switch to your personal profile, simply click on your profile name (i.e., John Smith). Now, any action you do from here on out is going to be as yourself not your business.
As you can see, your profile picture is now located in the small circle. Whenever you are trying to determine whether you are liking it as your business or as yourself, look at the icon in the small circle.

Remember, you can always like your business’ content as yourself, but you should avoid liking or re-sharing content that your business posted as your business. As your business, you can respond to comments made on your business page. If you are still a little confused, please do not hesitate to leave us a comment, and we would be happy to address it for you.

*Facebook’s setting may change after this post’s publication date.

Tips & Tricks for Mastering Instagram

Written by Broadlume on . Posted in Social Media

Instagram was invented in 2010, and since then, it has taken over the social media industry. Loved for its ease-of-use, aesthetic appeal, and simplicity, Instagram has 1 billion active users on it each month (HootSuite). As you can see, it is quite influential in the social media game. In fact, it can be a monumental asset to your company’s social strategy.

If you are new to the concept of using Instagram for your business, do not hesitate to get started. Instagram is easy to learn for newcomers, and it can help you reach a wider audience with minimal effort. Today, we are going to focus on four tips and tricks you should utilize for your business’ Instagram. Let’s get started!

Detailed Captions

With Instagram posts, you always want to include detailed captions. Captionless posts can cause confusion, uncertainty, and decrease your brand’s reliability. When posting to Instagram, you want to make sure that you include detailed captions for users to engage with your content. Let the users know what the image is about without delivering three full paragraphs on it. It is all about balance. You may have to take some time to find a happy medium for your business, but eventually, you will find what length of a caption works best for your company.

That being said, the first line of your Instagram caption should always be the most important line. This is because the first line is used for a tag line on search results. When your post appears on Google, a potential customer will only see your company name and the first part of your caption; therefore, you need to make sure that you always place the most important part first.


Hashtags (#) are an incredible asset to businesses. In fact, they can help you reach your target audience. Now, before we dig into hashtags, it is important to note that there is such a thing as too many hashtags. Too many hashtags will actually affect how and when your content appears on someone’s timeline (algorithm). Therefore, it is important to take notice of how many you are using and make sure they fully pertain to the post. If not, Instagram may rule you out as “spam” and place you further down in the algorithm.

Now, you may be wondering what type of hashtags to use on your content–the answers: relevant, searchable, and short hashtags. Hashtags are the pound sign (#) followed by a word or group of words that help users discover your company’s content. For example, say you own a bakery called “Fresh and Warm,” and you want people to discover your most recent post about cinnamon rolls. You can utilize hashtags in your caption area to help users find the post. For instance, your caption may be “Fresh and Warm is proud to announce that we officially sell warm and gooey cinnamon rolls! Be sure to stop in today before you head to work to add a little flavor to your day. #Bakery #CinnamonRolls #BakedGoods #Pastries #Yum.

As you can see in the example post, if you were an Instagram user looking for local baked goods, you would most likely search those hashtags to discover that corresponding post. The hashtags were searchable, relevant, and short, which will help get more users to your post. When it comes to flooring, think about targeted hashtags that include easily-searchable phrases like best vinyl plank flooring brands, disadvantages of hickory flooring, or low-VOC vinyl flooring.

Optimize SEO

SEO is a dense topic. It is difficult to discuss everything that SEO has to offer in one quick session, but if you are using Instagram, you should be thinking about SEO. SEO stands for Search Engine Optimization, and basically, it is how easily your company is discovered via search engines. To help you master SEO for your business’ Instagram, here are five quick tips you should follow:

  • Have your business profile set to public
  • Include keywords in your username, profile, and bio
  • Share your Instagram content on other platforms
  • Utilize hashtags
  • Link your Instagram to other platforms

From Known to Liked to Trusted

While creating your company’s Instagram, it is important to understand that you are also establishing your brand. You want your brand to go from known to liked to trusted, and you can do so with your content and posting regularly. Ask yourself if you would trust the brand image that you are creating. Do you post high-quality photos and detailed captions? Is your Instagram bio fully complete? Do you post regularly? Ask yourself these questions when you take a look at your business’ Instagram page.

Are you feeling overwhelmed? If so, let the professionals take the burden of social media off your hands. At Creating Your Space, we have a team of brilliant social media experts, ready to take on your company’s social media mission. Don’t hesitate! Contact us today for more information.

Social Media Team Trip | Summer 2019

Written by Broadlume on . Posted in Social Media, Team

Photo Captured by Amanda Marotta

Our social media team, Shannon, Julie, and Amanda, recently went to California for a trip filled with education, strategy, and team bonding.

On the first day of their trip, the team headed to Oakland for a social media conference. The conference was filled with a variety of topics including Google Ads, Search Optimization, and Keywords. Additionally, our social media team received advanced training in Facebook and LinkedIn advertising to continue their growth and knowledge about the new changes in the industry. After the conference, our social media team began to strategize new approaches and ideas for our clients.

Our Social Media Team: Julie, Amanda, and Shannon

The rest of the week, our team began to construct new social media approaches for our clients. In fact, they were so excited about the new processes that they have already begun implementation.

Social Media Specialist, Amanda, even captured new headshots for Shannon and Julie, so be sure to visit their Creating Your Space team member profiles here.

With that being said, our social team did take time away from their screens to regroup and bond as a team. While social media is an incredibly useful asset to any business, it is important for our team to take a moment away from their computers and recharge before they return to becoming even more creative.

Our social media team had an absolute blast getting to know one another and bonding. They are incredibly excited to share, implement, strategize, and form their new ideas. Be sure to stay tuned and ask about our upcoming social media plans.

Social Media Contest & Promotions Guidelines

Written by Broadlume on . Posted in Social Media

Creating contests and promotions for your business on social media is a helpful way to drive traffic to your page while creating a positive brand image. Social media contests are free promotions from your brand that utilize a social media platform to reach a wider audience while drawing attention back to your brand. For example, we helped our client, Sarmazian Brothers Flooring, hold a social media contest on their social media. The contest featured a “giveaway” of a free area rug.

In order for Sarmazian Brother’s Flooring to hold a social media contest, there were some guidelines that Instagram and Facebook want businesses to follow. Today, we are going to discuss those rules, so you can post a social media contest with full confidence.


*Rules Subject to Change
Creating Your Space Client Example

While Instagram wants you to include these various aspects into your contest, they also do not want you to include the following:


*Rules Subject to Change

While Facebook owns Instagram, they are a little more strict with their contest procedures. On a Facebook giveaway, you will need to include all of the above-listed items in your post to ensure it is in good-standing with Facebook. Like Instagram, Facebook also has a “no, no” list in which you want to be sure not to include any of the mentioned items.

Are you still feeling a little uncertain and want to leave it to the professionals? We would love to help you at Creating Your Space. For more information on our social plans, please do not hesitate to reach out to us at Creating Your Space. Thanks for reading, and let us know below what you think!