How to Get Your Pins Discovered on Pinterest

Written by Amanda Marotta on . Posted in Pinterest, Social Media

Pinterest is a social media platform where users can “pin” inspiring ideas for later use. Whether it be gorgeous home remodeling projects, fun fashion or makeup inspiration, delicious recipes, or inspiring quotes, Pinterest is a hotbed for everything trending in the industry. This leaves room for businesses to utilize the platform for their benefit. Companies can create organic content for Pinterest users to discover their brand. On the other hand, businesses can use paid advertising to push their content further and initiate a sale.

With all of this information, it leaves one big question, “how do I get my organic pins discovered on Pinterest?” In the end, we are all trying to accomplish the same thing with Pinterest: optimal reach and growth for our business. In order to get your pins seen on Pinterest, you will need to implement four core concepts. To help you, Creating Your Space has broken down these concepts – let’s take a look!

How to Be Popular

Cue the song “Popular” from Wicked because we are going to teach you how to be pop-u-lar. But in all seriousness, in order to become “popular” on Pinterest, you will need to pin content that people want to see. Sounds easy enough, right? Well, before you go with your personal preferences, you will want to take a look at your company’s insights. Under your Pinterest analytics, you will want to look at what are your top pin impressions. Easily put, this is what people want to see. You can base one part of your Pinterest strategy off of this section to get more engagements, followers, and leads. Additionally, you can take a look at the “Interests Tool” – this will help you further specify your content for users.

Be Descript

Without a description to match the imagery found on your pin, your pin can get lost in space. It is incredibly important to attach a title as well as a description to all of your pins because, in essence, this is how all of your content will be discovered. Additionally, your descriptions and titles will need to relevant. If you are pinning a picture of kitchen countertops, you will want to include that in your title or description. When a user searches “kitchen countertops,” your pin is more likely to be discovered.

Aesthetics Matter

The image that you post needs to be high-quality and attractive. Let’s be honest; no one wants to pin an ugly image to their dream board. Additionally, it will need to be the correct dimensions. An under- or over-sized image can take away from the quality of a pin.

Repin with Caution

Pinterest is a wonderful tool that millions of people use each month; however, that does not mean that there is not bad content out there. In fact, this bad content can tarnish your brand’s reputation without proper investigation. Whenever repinning content, you will want to look at who pinned it. There are many inappropriate accounts on Pinterest as well as spam URL’s linked to innocent-looking pins. If you do not want to go through the trouble of validating each URL and account, just be sure to pin from a reputable source. You can do so by making your “following list” only consume of well-known brands.

If you are feeling overwhelmed by all of this, let the experts at Creating Your Space take care of your Pinterest for you. We take the stress out of social media and help create a highly-desirable social media brand image. Don’t hesitate; call us today for more information.

Meet Julie: Social Media Content Manager

Written by Amanda Marotta on . Posted in Pinterest, Team

To help our clients get to know our team a little better, we wanted to do a monthly series, where we will feature a teammate. This month, we are beginning with our beloved coworker, Julie S. Harris, Social Media Content Manager. To learn about Julie’s life and job role, be sure to keep reading!

Q: How Many Years Have You Been a Part of the Creating Your Space Team?

A: Five years!

Q: What Drew You to Joining the Creating Your Space Team?

A: I met with Shannon and some other members of the team and the rest is history! I have always had a passion for marketing and since that is my background, it just felt like a perfect match!

Q: What Does Your Day-to-Day CYS Work Schedule Look Like?

A: I manage all of our customers’ social media, conversations, and reviews. I also manage Facebook ads and create strategies. 

Q: How Does Your Role Affect Your Team?

A: I truly believe that Social Media is a crucial part of today’s online marketing.

Q: What Is Your Favorite Aspect of Your Job?

A: I like being social and having fun and people, so my favorite aspect is when I get to respond and engage with people. 

Q: If You Could Describe Your Work in Three Words or Less, What Would You Say? 

A: Social Media Content

Q: What Motivates You to Work Hard? 

A: I love our customers and the people on our team and in our company, so that motivates me to make them happy and proud by producing results. 

Q: What Do You Do for Fun/Hobbies? 

A: I like to hang out with friends, go golfing or shopping, do outdoor activities (kayaking, biking, running), working out at the gym and hanging with my boyfriend and our six kids.

Broncos Game

Q: What Does a Regular Weekend Look Like to You? 

A: All over the place 😊Either kid’s birthday parties, pools, festivals and/or sleepovers or golfing with my boyfriend, kayaking or going to see some live music on a patio or at a concert.

Q: What Is One Thing People May Not Know About You? 

Skydiving

A: I have the most severe fear of heights, so I went on one of the rides at top of the space needle, and I also skydived in Novato 2 miles down the road from Michael and Shannon. 😊  

Q: If You Could Travel Anywhere, Where Would You Go? 

A: Bali!

Q: Are You Passionate About Any Causes? 

A: Anything having to do with helping animals or children. (Humane Society, Children’s Hospital) 

Q: What Is Your Biggest Dream or Aspiration? 

A: That I raise happy and independent children that I can be friends and close to with when they are adults.

Thanks for being a part of our first team member Q&A. Be sure to check back next month, where we will feature another Creating Your Space employee.

How to Utilize Pinterest for Your Business

Written by Amanda Marotta on . Posted in Pinterest

Each month Pinterest receives 250 million users that are in search of a specific product. Whether it be a new workout routine, a delicious recipe, or a design project for their home, Pinterest users are inspired daily by the vast selection of products readily available for them. As business owners, Pinterest can be one of the most substantial marketplaces for selling a product. Along with free promotion, Pinterest offers promoted pins to get your product out there and seen by Pinners locally and all around the world. 

Whether you are looking to target a specific group like women or men, Pinterest offers a marketplace for sellers to get their product in front of consumers with subliminal marketing. In fact, HootSuite states that “90% of weekly users use Pinterest to make a purchase decision.” Pinterest increases brand awareness while getting your product out there for consumers to see. Imagine the audience you can reach with a regular pin. Now, if we take that standard pin and promote it, you can reach an even greater audience and target that 90% of users who are looking to make a purchasing decision.

The Pinterest realm is an unheard of concept that allows brands to knowingly promote their product without repercussion of over-marketing the product. Today, we wanted to focus on how you can utilize Pinterest for your business and ultimately grow your brand awareness. Let’s take a look!

What is a “Promoted Pin?”

Businesses pay to “promote” their Pins to audiences that would find your Pin useful. For example, Pinterest states, “these Pins will surface in your desired audience’s home feed, category feeds, and relevant search results.” A Promoted Pin can help a potential customer revisit the idea of your product and keep your business in mind when it comes to purchasing a new product.

Why Should My Business Use Promoted Pins?

Not only does promoting your Pin help your business to be seen, but Promoted Pins have a higher engagement rate than organic (non-promoted) Pins. In fact, when you promote your Pins to a wider audience, consumers are more likely to save your Pin to their board (creating even more visibility for your brand) and visit your page for more insight on similar pins. Additionally, Promoted Pins helps your brand to gain more followers. When your content is seen more often, whether a repinned Promoted Pin or an initial Promoted Pin to your targeted audience, you can gain and retain a larger following of consumers interested in your brand.

How to Master the Promoted Pin?

That is where we, Creating Your Space, come into the equation! We will help make your Pinterest brand something that consumers want to engage with and see. By creating Promoted Pins that do not look too much like “ads,” we will help subliminally target potential consumers and grow your brand exposure.

Are you interested in learning more about Creating Your Space‘s social media plans and strategies? If so, be sure to check back monthly for more insightful tips and tricks to grow your brand. Thanks for reading!