Flooring Social Media Groups

Written by Shannon Vogel on . Posted in Facebook, Social Media

If you’re in the flooring industry and on social media you’re going to want to know about the following Facebook groups so you can stay connected!

Beat The Box Stores is an online community for flooring retailers, installers, manufacturers, suppliers, distributors, software providers & others that are part of the flooring community. https://www.facebook.com/groups/BeatTheBoxStores2020/

Flooring Dealers Group was created to share marketing, selling, and business ideas that help our community to achieve their goals. https://www.facebook.com/groups/1488508921460181

This group is all uplifting memes and feel-good quotes for women in the flooring, real estate and construction industries with the occasional business conversation. https://www.facebook.com/groups/fabulousfemalesinflooring

If you want to talk about all things flooring with other females, this is a great group for discussion, creativity, education and information. https://www.facebook.com/groups/womenoftheflooringbusiness

Check these out and join the groups that will benefit you and your business! See you online!

Does My Flooring Business Need to Be Advertising on Facebook Right Now?

Written by Amanda Marotta on . Posted in Facebook, Social Media

In a global pandemic, your initial answer to this question would be a hard “no;” however, with people at home more than ever right now, this can be the opportune time to target homeowners.

In fact, Facebook is currently encountering a giant “surge” of active users on its platform. In the most recent statistics, Facebook has seen a 50% increase in time spent on the platform.

Additionally, flooring-related Google searches for terms such as disadvantages of cork flooring, easiest flooring to install, engineered wood disadvantages, and even brand-specific keywords like RevWood have increased as well. This means customers are still looking to buy new flooring.

With this 50% increase of active and new users—and increased customer interest in new flooring—now is an ideal time for businesses to be advertising on Facebook. In fact, while most companies are reducing their advertising budget, your business can be seen more than ever during this time. Imagine the reach and exposure that your business can see simply from Facebook advertising.

If you are interested in advertising on Facebook, Creating Your Space can make it easy. We take the guesswork out of advertising and make your life a whole lot easier. Simply contact us at socialmedia@creatingyourspace.com for more information.

Stay Positive and Choose Joy,

Creating Your Space

How to Like Facebook Content as Your Business

Written by Amanda Marotta on . Posted in Facebook, Social Media

When you are an admin of a business on Facebook, you have the ability to like a post as either yourself or the business. It is essential to understand the difference and how to change between the two. Liking content that your business posted as your business can look unprofessional. On the other hand, liking content that your business posted as yourself (your personal Facebook account) is absolutely okay! In fact, it is more than okay.

To help our clients differentiate between the two actions, we created a simple visual tutorial for you:

In this example, we will be focusing on the imaginative business, The Flooring Business, which is owned by John Smith.
When you see a post on Facebook, you will see it look like this. You will notice four icons: the like, comment, share, and your business icon with a small arrow next to it. Notice, this post was shared by our example business “The Flooring Business.” Now say, John Smith wants to like this post. . .
When you see the profile picture for your business in the small circle on the right, it means that ALL ACTIONS will be completed as your business. For example, if you were to right now, like, comment or share this post – you would be doing so as your business. Now, you do not want to do that since your business created this post (double-sharing is not recommended).
To switch between your business and personal account, locate the small arrow next to your business icon. Remember, when your business profile picture is seen in the small circle on the right, it means all actions will be done as your business.
After you click on the small arrow in the righthand corner, you will see your two profiles. You can switch between your business profile and personal profile in the section. Notice that, currently, your business profile is highlighted. That means it is in use and whatever action you will do; you will do as your business.
To switch to your personal profile, simply click on your profile name (i.e., John Smith). Now, any action you do from here on out is going to be as yourself not your business.
As you can see, your profile picture is now located in the small circle. Whenever you are trying to determine whether you are liking it as your business or as yourself, look at the icon in the small circle.

Remember, you can always like your business’ content as yourself, but you should avoid liking or re-sharing content that your business posted as your business. As your business, you can respond to comments made on your business page. If you are still a little confused, please do not hesitate to leave us a comment, and we would be happy to address it for you.

*Facebook’s setting may change after this post’s publication date.

Facebook Gray Accounts

Written by Amanda Marotta on . Posted in Facebook


While Facebook is an easy and user-friendly social site, sometimes users find themselves confused by Facebook’s undefined words and complicated processes. For example, a Facebook “Gray Account ” is a relatively simple process that stumps users with its unfamiliar name and undisclosed instructions, and with Facebook being an ever-so-popular and useful advertising tool, it is imperative for users with a Gray Account to understand and address the issue.

In order to help our clients, we want to focus on Facebook Gray Accounts and what they mean, how they differ from personal accounts, and what you can/should do with them. We hope that you find this process easy and straightforward, but if you have additional questions, please do not hesitate to reach out to us.

What is a Facebook Gray Account?

A Gray Account is created when a Facebook user created a Facebook Business Page without a personal account attached to it. For example, let’s say Frank owns a flooring store called “Frank’s Flooring.” A couple of years ago, Frank saw the value of Facebook for businesses and created Frank’s Flooring Facebook page. He did not link it to a personal account because Frank does not have one. Now, Facebook makes it a rule that all Facebook Business pages must be linked to a personal account; therefore, Frank’s Facebook is now a “Gray Account.”

How Do “Gray Accounts” Differ from Personal Accounts?

Simply put, Gray Accounts come with an array of restrictions that personal accounts do not necessarily have. Personal accounts offer users more security features to ensure their identity and account are protected. Perhaps, this is Facebook’s way of encouraging users to make the switch to a personal account.

How Do I Link a Gray Account to a Business Page?

  1. First, you will want to log into your primary Facebook account. If one does not exist, you will need to create one.
  2. Next, you will want to go to the Facebook menu and click “Manage Business.”
  3. After you are on the Manage Business menu, you will want to select “Settings.”
  4. Now, you will click “Shared Logins.”
  5. You will now see text that reads “If you use shared logins (gray accounts) to manage your Facebook Pages and ad accounts, add them to Business Manager. When you do this, you will have permission to work on any of the assets with the same roles that the shared login (gray account) has.”
  6. Lastly, you will want to click “Add Shared Login.”

How Do I Transfer Ownership from a Gray Account?

  1. First, you will want to log into your gray account’s Facebook.
  2. Next, you will go to developers.facebook.com.
  3. Now, you will choose “Apps.”
  4. After, you want to select the app (page) that you want a new admin
  5. Click “Roles” then “Add Administrators.”
  6. Remember that Gray Accounts are not Personal Accounts; therefore, they do not have a friends list. You will need to search for the admin by their username (facebook.com/USERNAME) or their Facebook user ID number.

While Gray Accounts can seem tricky at first, with a little patience, you can get them to do what you want, whether it be transferring ownership or linking a business page.

We hope you found this information helpful! For more social media tips and tricks, be sure to subscribe to our email.

Disclaimer: The following information may change as Facebook develops, updates, and changes.

Facebook Admin Access

Written by Shannon Vogel on . Posted in Facebook

Sometimes it can be confusing trying to understand Facebook’s admin process. Here’s some help to get you where you need to go!

To access a Facebook Business page, there’s no login and password to get you in. It’s all done through administrative rights.

How do you know if you’re an admin to a Facebook business page? Go directly to the page.

If you don’t see any text at the top, you’re not an admin.

If you see text similar to this, you’re an admin!

 

View activity and notifications for each of your location Pages
Go to your main Page’s Settings and click Locations. From here, you can view a list of all your location Pages and the notifications for each one.
More helpful resources:
https://www.facebook.com/business/a/facebook-locations
https://blog.creatingyourspace.com/facebook-admin-access/
If you have more questions, please don’t hesitate to leave a comment or reach out!

Social Media Content: What to do and what not to do!

Written by Shannon Vogel on . Posted in Facebook, Strategy


When it comes to posting content on social media, there are some easy guidelines to follow to be successful!

  1.  If you don’t remember anything else here, your best bet is to offer people free, helpful advice with no strings attached.
  2.  Think about your audience and what they want to see, not just what you want to show them.
  3.  Images are critical. Try not to post anything without an image! The more clean and simple the image, the better.
  4.  Videos are HOT! Use video to tell a story or engage people!
  5.  Talk about a mix of things! Not everything should be about flooring.  Product, lifestyle, design tips and trends, before and after’s are all hot topics, but it’s healthy to mix in simple things like Happy Flooring Friday! (and that’s it) Recipes are another popular post type. Remember you are posting to people that know you, don’t know you yet, have bought from you recently, haven’t bought from you recently, etc.
  6. It’s ok to have a sense of humor! Have fun! This will translate and resonate to your audience.
  7. Everyone loves puppies, kittens and cute babies. Use that to your advantage as long as you have permission from the baby or the baby’s parents.
  8. Talk about local things that your store or your employees are involved in. If your team does a walk for Alzheimer’s, show your community love! Got a dog that comes to work? Great content! Give him/her a “voice”.
  9. Your social media content should be designed to engage, entertain and inform your readers. Show them the human side of your brand. Create conversations that turn into relationships!
  10. Utilize the event feature if you have things going on in your store.

 

Now it’s time to talk about what not to do!

  1. Only use images that you own or have the rights to use. This means DO NOT right click / save as on an image on Google. You can be fined and sued for using images you don’t have the rights to.
  2. Don’t post pictures of customers without their knowledge and consent.
  3. Don’t post project installs or before and after photos without the consent of the project owner.
  4. Don’t over post. If you have a bunch of good ideas at one time, spread them out!
  5. This is not a place to be salesy! You can share (in a helpful, no strings attached kind of way) information about sales going on, but don’t let price and sales be the focus of your social media content.
  6. Don’t use more than 3 hashtags unless you have a really good reason.
  7. Don’t post anything that you think is funny, but could be misconstrued as offensive.
  8. Don’t post anything that could be considered a contest without a complete understanding of the contest and promotion guidelines from Facebook. For example: “No, you can’t require people to tag themselves in pictures of a new product in exchange for a chance to win a prize” and “No, you can’t require people to like a page to automatically enter”. Here’s a resource we like! https://www.shortstack.com/blog/is-your-facebook-contest-legal-infographic-2/
  9. Don’t post without using spell check or a grammar check. Don’t shorted words like “B4” instead of “before”.
  10. Don’t use the word I. You are representing a company and a brand, no one knows who you are unless you make a point to “sign” the post and indicate that you are the author.

If you find these tips helpful, please let us know what works for you and have a social day! – Shannon

Merge Duplicate Facebook Pages

Written by Shannon Vogel on . Posted in Facebook

If you have more than one Facebook page and you’d like to combine them, Facebook has now made it easier than ever to do this!

Before you get started:

  • You can only request a merge if you’re an admin for both Pages.
  • The Pages you merge must represent the same thing and have similar names. If you try to merge Pages that aren’t similar, the Pages may be permanently unpublished.
  • Merging Pages can’t be undone once you’ve started the process.

Follow these easy steps:

  1. Make the address the same on both pages. (*very important)
  2. Make sure the names of the pages are similar.
  3. Go to this link: facebook.com/pages/merge
  4. Select the pages in the Dropdown menu
  5. Click Request Merge.
Things to remember:
  • People who like the duplicate Page will be informed of the merge. This may take a few days to complete.
  • Content from the merged Page, such as posts, photos and the username, will be deleted during the merge. Learn how to download and save your Page content
  • Likes and check-ins from both Pages will be combined and shown on the remaining Page.

Fine print:

  • If you’re unable to merge your Pages, it means that your Pages aren’t eligible to be merged. If you see the option to request to merge your Pages, we’ll review your request.
  • If your Pages can be merged, the people who like your Pages and any check-ins will be combined, but posts, photos, reviews, ratings and the username will be deleted from the Page you merge.
  • The Page you want to keep will remain unchanged, except for the addition of people who like the Page and check-ins that were merged from the other Page.
  • The Page you don’t want to keep will be removed from Facebook, and you won’t be able to unmerge it.
Business Manager Users:
If your Pages are on Business Manager, you can go to business.facebook.com/pages/merge to merge them.
This post was created and published 5/16/18. This content may not remain applicable if Facebook changes their process.

Facebook Admin Access

Written by Shannon Vogel on . Posted in Facebook

Having trouble getting or giving admin access to your Facebook page? Whether you are using Facebook Business Manager or not, there’s a simple way to see who has access to your Facebook page, give access to others or approve a request to give someone else access to your Facebook page.

All you have to do:

  1. Simply, go to the page  (logged into your personal account)
  2. Click settings. (top right)
  3. Click page roles. (left hand side)

*If a request has been submitted for access through Facebook business manager, you will see it here. Simply click approve next to the Agency you’d like to approve and Facebook does the rest.

Sometimes it can be confusing trying to understand Facebook’s admin process.

To access a Facebook Business page, there’s no login and password to get you in. It’s all done through administrative rights. Anyone you approve admin rights to does NOT have access to your personal profile, your personal posts or your personal login or password.

To give access to a person rather than an agency:

Start typing the person’s name and if their name doesn’t appear from a dropdown list (see below)

Then, all you have to do is go to their profile, copy their unique URL and paste it in the box.

Facebook makes changes ALL the time. If you find this information and it’s out of date, please leave a comment here or email Shannon@creatingyourspace.com!

Posting from Facebook Timeline to Facebook Page

Written by Shannon Vogel on . Posted in Facebook

We get asked quite often how to post something from a personal Facebook profile to a Facebook Business Page.

The good news is, it’s super simple! If you’re having trouble, try these simple steps!

  1. Go to your Facebook profile.

2. Find a post that you want to share onto a business page.

3. Look for the dropdown arrow next to the date and time.

 

Share Public

4. Make sure that the setting is set to “Public”.

Share Public 1

This should resolve any issue! Keep in mind that Facebook changes it’s layout all the time and this information is subject to expiration. If you have any questions, leave us a comment.

 

 

 

Multiple Store Locations & Multiple Facebook Pages

Written by shannonbilby on . Posted in Facebook

When we receive questions from customers, we like to share them here in case you have the same question!

Customer Question:

“We have one facebook page for all of our locations. Is that typical or does it make more sense to have a page for each location?

Not trying to create more work for myself – its just a question I was asked again recently and I thought you might have some insight to offer…” – Melissa C.

 

Melissa,

Great question! Facebook wants you to have a separate page for each location.

Practical reasons:

  • There’s only one location position available to list for the address.
  • That address is connected to check in’s and maps.
  • Customers needing directions will find the directions they want faster on separate pages.
  • That address is also attached to reviews.

Other important reasons:

  • Different locations with different demographics might be better served with different voices in your content.
  • If your locations have a strong sense of community, it will be less impactful if the audience reads irrelevant information about another community

 

Remember my rule though…only set up what you can manage and manage well! If you want to have one page for multiple locations, I suggest putting a link from your website to your locations page in the About Section of your company page.

Facebook tries to make it easy now by giving you a dashboard to manage multiple locations.

You can request access here: https://www.facebook.com/help/contact/911181838969039

Hope this helps!

Shannon