Author Archive

Flooring Social Media Groups

Written by Shannon Vogel on . Posted in Facebook, Social Media

If you’re in the flooring industry and on social media you’re going to want to know about the following Facebook groups so you can stay connected!

Beat The Box Stores is an online community for flooring retailers, installers, manufacturers, suppliers, distributors, software providers & others that are part of the flooring community.

Flooring Dealers Group was created to share marketing, selling, and business ideas that help our community to achieve their goals.

This group is all uplifting memes and feel-good quotes for women in the flooring, real estate and construction industries with the occasional business conversation.

If you want to talk about all things flooring with other females, this is a great group for discussion, creativity, education and information.

Check these out and join the groups that will benefit you and your business! See you online!

Time to Check Your Tech!

Written by Shannon Vogel on . Posted in Take action!

  1. COVID messaging
  2. Current store hours
  3. Shop at home services
  4. In-store appointments
  5. Special hours for at-risk customers

Keep these things in mind and connect with us if we can help!

Is a Supplier-Provided Visualizer for You?

Written by Shannon Vogel on . Posted in Website

Reader Question: Should I add a supplier-provided visualizer to my website?

Answer: You may have gotten a message from a supplier encouraging you to add their visualizer to your website. Here is our take on it: of course, we will add whatever you choose, but we want to be sure that you are completely informed of what happens when consumers use this tool.

Your online consumers are leaving your website, and any lead generated by their activity is going to Engineered Floors, not to you. We know how hard you work and what you invest in getting consumers to your website to convert them into leads, and we do not want you to miss any opportunities!

If you have a website from Creating Your Space, the new updated visualization tools you have available from us providing the following:

  • Products from over 200 brands (including EF) for consumers to choose
  • Surfaces other than flooring they can visualize
  • Ability to visualize their rooms in their home immediately
  • Most importantly, the ability to convert that user into a lead via registration or saved room information

In conclusion, we want you to be aware of the facts before we proceed with adding a supplier-provided visualizer to your website. Of course, we will do whatever you choose and want to make sure your satisfaction is at the forefront. If you have any additional questions on the topic, please do not hesitate to contact us below in the comment section.

Color of The Year: 2019

Written by Shannon Vogel on . Posted in Color of The Year

Did you know that there is a color of the year every year?  Last year’s color was the mysterious yet spiritually-driven color: UltraViolet.  The color is announced at the beginning of the year by Pantone Colors.  Pantone Colors also referred to as the global authority of color, assigns a team of color experts to travel the world to see what colors seem to be the most influential in upcoming designs, marketing, and merchandising.  This color is usually so influential, that many major companies will incorporate this in their own business to stay current.  


The 2019 Color of The Year has been chosen as Living Coral.  Not to be confused with its sister color peach; coral is a bolder color with more energy.  Coral is also recognized for its blood-red coloring adapted into a pinkish-orange hue.  This bold color is also very similar to the apricot color yet not quite as robust which can allow it to be used in more atmospheres and designs than apricot.


Coral got its name from the barnacle-encrusted coral reefs found around most in tropical oceans around the equator.  This stunning color is represented beautifully through sea coral and can be quite breathtaking to see.  The color itself can evoke feelings and moods as well.  This invigorating color can be classified as feminine but in design can be influenced by other accompanying accent colors.  Being in the pink and the orange color family, it can pull strength from both colors.  The color psychology can be associated with calming and intuitive while also evoking optimism, fun, and adventure to the mood.


As Pantone Color stated, “Just as coral reefs are a source of sustenance and shelter to sea life, vibrant, yet mellow, Pantone 16-1546, Living Coral embraces us with warmth and nourishment to provide comfort and buoyancy in our continually shifting environment.”  With this color being establish, be ready to see it highly influenced in market and design around the world.  If you are into the latest trends or own a business, this is perfect to incorporate in areas of your life.  Watch Living Coral add life to your room and design this year.

The color of the year is great to know and use in our own lives.  The team of experts carefully recognize each year which color will influence the most substantial impact.  

How will you use this color this year?  We believe that it compliments great with vibrant blues, muted neutrals, and stronger undertone pinks and oranges.  What do you think?

Facebook Admin Access

Written by Shannon Vogel on . Posted in Facebook

Sometimes it can be confusing trying to understand Facebook’s admin process. Here’s some help to get you where you need to go!

To access a Facebook Business page, there’s no login and password to get you in. It’s all done through administrative rights.

How do you know if you’re an admin to a Facebook business page? Go directly to the page.

If you don’t see any text at the top, you’re not an admin.

If you see text similar to this, you’re an admin!


View activity and notifications for each of your location Pages
Go to your main Page’s Settings and click Locations. From here, you can view a list of all your location Pages and the notifications for each one.
More helpful resources:
If you have more questions, please don’t hesitate to leave a comment or reach out!

Social Media Content: What to do and what not to do!

Written by Shannon Vogel on . Posted in Facebook, Strategy

When it comes to posting content on social media, there are some easy guidelines to follow to be successful!

  1.  If you don’t remember anything else here, your best bet is to offer people free, helpful advice with no strings attached.
  2.  Think about your audience and what they want to see, not just what you want to show them.
  3.  Images are critical. Try not to post anything without an image! The more clean and simple the image, the better.
  4.  Videos are HOT! Use video to tell a story or engage people!
  5.  Talk about a mix of things! Not everything should be about flooring.  Product, lifestyle, design tips and trends, before and after’s are all hot topics, but it’s healthy to mix in simple things like Happy Flooring Friday! (and that’s it) Recipes are another popular post type. Remember you are posting to people that know you, don’t know you yet, have bought from you recently, haven’t bought from you recently, etc.
  6. It’s ok to have a sense of humor! Have fun! This will translate and resonate to your audience.
  7. Everyone loves puppies, kittens and cute babies. Use that to your advantage as long as you have permission from the baby or the baby’s parents.
  8. Talk about local things that your store or your employees are involved in. If your team does a walk for Alzheimer’s, show your community love! Got a dog that comes to work? Great content! Give him/her a “voice”.
  9. Your social media content should be designed to engage, entertain and inform your readers. Show them the human side of your brand. Create conversations that turn into relationships!
  10. Utilize the event feature if you have things going on in your store.


Now it’s time to talk about what not to do!

  1. Only use images that you own or have the rights to use. This means DO NOT right click / save as on an image on Google. You can be fined and sued for using images you don’t have the rights to.
  2. Don’t post pictures of customers without their knowledge and consent.
  3. Don’t post project installs or before and after photos without the consent of the project owner.
  4. Don’t over post. If you have a bunch of good ideas at one time, spread them out!
  5. This is not a place to be salesy! You can share (in a helpful, no strings attached kind of way) information about sales going on, but don’t let price and sales be the focus of your social media content.
  6. Don’t use more than 3 hashtags unless you have a really good reason.
  7. Don’t post anything that you think is funny, but could be misconstrued as offensive.
  8. Don’t post anything that could be considered a contest without a complete understanding of the contest and promotion guidelines from Facebook. For example: “No, you can’t require people to tag themselves in pictures of a new product in exchange for a chance to win a prize” and “No, you can’t require people to like a page to automatically enter”. Here’s a resource we like!
  9. Don’t post without using spell check or a grammar check. Don’t shorted words like “B4” instead of “before”.
  10. Don’t use the word I. You are representing a company and a brand, no one knows who you are unless you make a point to “sign” the post and indicate that you are the author.

If you find these tips helpful, please let us know what works for you and have a social day! – Shannon

18th Annual Member Conference

Written by Shannon Vogel on . Posted in Impact

With a focus on digital marketing and the introduction of our new visualization tools, we recently held our 18th Annual Member Conference in Napa Valley on November 11-13, 2018. To read more about this year’s conference, we encourage you to check out our Press Release in Floor Covering Weekly, where we announced some new changes and features to our company.

A special thank you to all of the attendees and our valued clients. It was an absolute pleasure hosting our annual member conference, and we cannot wait for next year. Please enjoy some of our favorite highlights from this year: 


Jody Abbott: Digital Marketing Specialist

Written by Shannon Vogel on . Posted in Team

Creating Your Space Builds Team

Names flooring veteran to bolster retail division


SAN RAFAEL, Calif., Oct. 1, 2018 – Creating Your Space™, the digital solution company for flooring retailers, has named flooring veteran Jody Abbott digital marketing specialist.


“Jody has more than 10 years’ experience in the flooring industry and brings a distinct set of capabilities and perspective to the business,” said Michael Vogel, president and CEO of Creating Your Space. “Our team provides our dealers a unique combination of flooring experience and technical expertise and Jody will certainly add value to our dealers with her experience”.


Abbott has spent more than a decade working with some of the top brands in the flooring industry, including with both STAINMASTER® and Armstrong. Most recently, she was the program manager for Armstrong Flooring’s Elite Retailer Program where she managed 85 new Elite Program launches and 200 retail showrooms across North America.


She has an extensive track record of developing strong and enduring relationships with flooring dealers and collaborating with them to grow their businesses. Abbott began her career in the flooring industry with INVISTA™. She graduated from Washington State University with a Bachelors of Art.


Creating Your Space™, founded by flooring industry veterans 15 years ago, is the leader in retail digital flooring solutions and is one of two brands under DCS Partnership Group.  Creating Your Space is known for building custom retail websites for flooring dealers as well as providing a full complement of technology solutions and digital marketing services. The second brand, Bridgeway Interactive™, is the leader in builder digital flooring solutions for builders and contractors supporting design studios.

Merge Duplicate Facebook Pages

Written by Shannon Vogel on . Posted in Facebook

If you have more than one Facebook page and you’d like to combine them, Facebook has now made it easier than ever to do this!

Before you get started:

  • You can only request a merge if you’re an admin for both Pages.
  • The Pages you merge must represent the same thing and have similar names. If you try to merge Pages that aren’t similar, the Pages may be permanently unpublished.
  • Merging Pages can’t be undone once you’ve started the process.

Follow these easy steps:

  1. Make the address the same on both pages. (*very important)
  2. Make sure the names of the pages are similar.
  3. Go to this link:
  4. Select the pages in the Dropdown menu
  5. Click Request Merge.
Things to remember:
  • People who like the duplicate Page will be informed of the merge. This may take a few days to complete.
  • Content from the merged Page, such as posts, photos and the username, will be deleted during the merge. Learn how to download and save your Page content
  • Likes and check-ins from both Pages will be combined and shown on the remaining Page.

Fine print:

  • If you’re unable to merge your Pages, it means that your Pages aren’t eligible to be merged. If you see the option to request to merge your Pages, we’ll review your request.
  • If your Pages can be merged, the people who like your Pages and any check-ins will be combined, but posts, photos, reviews, ratings and the username will be deleted from the Page you merge.
  • The Page you want to keep will remain unchanged, except for the addition of people who like the Page and check-ins that were merged from the other Page.
  • The Page you don’t want to keep will be removed from Facebook, and you won’t be able to unmerge it.
Business Manager Users:
If your Pages are on Business Manager, you can go to to merge them.
This post was created and published 5/16/18. This content may not remain applicable if Facebook changes their process.

Facebook Admin Access

Written by Shannon Vogel on . Posted in Facebook

Having trouble getting or giving admin access to your Facebook page? Whether you are using Facebook Business Manager or not, there’s a simple way to see who has access to your Facebook page, give access to others or approve a request to give someone else access to your Facebook page.

All you have to do:

  1. Simply, go to the page  (logged into your personal account)
  2. Click settings. (top right)
  3. Click page roles. (left hand side)

*If a request has been submitted for access through Facebook business manager, you will see it here. Simply click approve next to the Agency you’d like to approve and Facebook does the rest.

Sometimes it can be confusing trying to understand Facebook’s admin process.

To access a Facebook Business page, there’s no login and password to get you in. It’s all done through administrative rights. Anyone you approve admin rights to does NOT have access to your personal profile, your personal posts or your personal login or password.

To give access to a person rather than an agency:

Start typing the person’s name and if their name doesn’t appear from a dropdown list (see below)

Then, all you have to do is go to their profile, copy their unique URL and paste it in the box.

Facebook makes changes ALL the time. If you find this information and it’s out of date, please leave a comment here or email!