Join us at TISE!

Written by Shannon Vogel on . Posted in Trade Shows

Are you attending The International Surface Event next week?

Comprised of three world-class tradeshows: SURFACES, StonExpo/Marmomac, and TileExpo events, The International Surface Event (TISE) is the largest North American floor covering, stone, and tile industry event and is THE premier, global reaching industry marketplace for buyers, specifiers, and influencers to purchase products, gain design and trend inspiration, and develop their business strategies.

TISE has proudly served the industry for over 30 years, reinvented annually each January with carefully sourced exhibiting brands, crafted content and networking events, and developed show features that are next generation innovative and meet the ever-evolving needs of the industry. As the first event of the year, TISE is perfectly positioned to offer product launch introductions, critical first of the year buying opportunities, and annual networking meetings.

SURFACES is the largest North American flooring event serving ALL of the floorcovering industry; bringing together buyers and sellers from around the world to see the latest floor covering products, tools, trends, services, and technologies. The official sponsor of SURFACES is the World Floor Covering Association (WFCA), the industry’s largest advocacy organization representing floorcovering retailers, contractors, and allied service providers throughout North America.

We’ll be there! Come see us at Booth 3847!

End of the Year Digital CleanUp

Written by Broadlume on . Posted in Take action!

It’s the end of another calendar year and chances are you’ve accumulated a lot of digital clutter. Now is a great time to clean things up, get rid of things you don’t need and start out the year organized and ready to go.

Email:

Take the time to unsubscribe from lists and newsletters that no longer interest you. You’ll be so much happier not deleting useless emails each day!

Website:

Review your website to make sure that the information is all current. Are there sections that you promised you’d go back and fill out, but never got around to doing?

Product Catalog:

Take the time to clean up your website product catalog. Remove unwanted items and make a list of new items that need to be added.

Email signature:

Does your email signature have a photo? Does that photo look like the current you? It’s important to have a photo that looks like you do – today!

Social Media:

Go through your social sites and check your profile settings to make sure the information listed is still correct.

Google My Business:

Take a look at your Google My Business listing. Is all of the information current and accurate? Are there current images that need to be added?

Cell Phone:

Go through your phone and delete any unused or unwanted apps. Your phone will thank you for it!

Calendar:

Clean up recurring calendar appointments. Make new ones if needed. Add important reminders like cleaning up your product catalog quarterly.

Taking the time to do these things will make you more productive in 2022!

FloorCon 2021 Recap!

Written by Shannon Vogel on . Posted in Trade Shows

Thank you to everyone who made the time to attend FloorCon 2021. We are proud to report that the event was a huge success!

FloorCon took place in Sarasota, FL on November 16th and 17th at The Hyatt Regency. There were around 400 attendees (around 300 retailers) who came out to learn, network and experience the event. It was a great mix of existing Broadlume customers as well as attendees who are not yet customers.

We also made a big announcement! We were thrilled to announce that Broadllume has acquired RollMaster software. Stay tuned for more info on this exciting acquisition.

What better way to sum up the event than with quotes from our CEO and an attendee/customer.

“We all have those moments in business when we say “wow, that was the highlight of the day, or even the highlight of the year.”Well, FloorCon 2021 was the highlight of my career. 🥰 I am so proud to be part of the Broadlume team and to be surrounded by the retailers, manufacturers, and distributors that make this industry so great. Remember, you have one chance in life. And like my grandmother, when you are 80, you want to make sure that you have no regrets. THANK YOU SO MUCH for supporting us, your peers and the vision of changing the flooring industry. And a special thank you for helping us welcome Patrick Ferries, Dev O’Reilly and the RollMaster team to the Broadlume family of companies. Can’t wait for FloorCon 2022 in November ’22.” – Todd Saunders, CEO Broadlume

“I am a proud card-carrying member of “Team Disruption.” The team you see assembled on this stage just changed the way we will be doing business in the future. We no longer have to settle for business as usual. Change is here. Time to embrace it. If you don’t, your competitor will. Congratulations and thank you to Todd Saunders and the incredibly talented team at Broadlume.” -Deby Lehman Winter, FloorCon Attendee

One interesting thing you may not know is that our very own Jeffrey Beiber, VP of Marketing made a promise to the team that if the event sold out, he would die his hair any color the team voted on. What he didn’t expect was for Cheetah to be the winner! For full context and a photo of his new hair, check out his post on LinkedIn here!

We sincerely appreciate everyone who came to the event! If you didn’t make it, we look forward to seeing you next year at FloorCon 2022!

FloorCon 2021 Speakers

Written by Broadlume on . Posted in Trade Shows

Are you planning to attend FloorCon 2021?

Below is just a taste of what’s going to be offered at this year’s event. Take a look at some of the speakers and topics and register now if you haven’t already!

CONSUMER EXPECTATIONS HAVE CHANGED

Presented by John Weller, CIO at BroadlumeJohn is widely known as the digital evangelist in the flooring industry. He’ll share everything you need to know to provide the best consumer experience.

THE VALUE OF DIGITAL MARKETING & TODAY’S CONSUMER JOURNEY

Presented by Mauricio Orantes, Director of Partner Development, Americas at MicrosoftMauricio of Microsoft will give you the inside look at what today’s consumer journey looks like and how you can maximize your value from digital marketing.

EVERYTHING YOU NEED TO KNOW TO GROW YOUR FLOORING BUSINESS

Presented by Jason Goldberg, CEO of America’s Floor SourceFrom $0 to $160 million, Jason will pull back the curtain and give you the insider secrets of how to grow your flooring store.

BELIEVE IT OR NOT: CONSUMERS ARE BUYING HOUSES ONLINE

Presented by Anthony Carrino, VP of Design at Welcome Homes & HGTV StarAnthony Carrino, former HGTV star and home/design rockstar, will share how he leverages technology to sell high value projects (like homes!)

FROM EMPIRE TO EXPRESS: LESSONS IN LEADERSHIP

Presented by Steve Silvers, CEO of Express Floors & fmr CEO of Empire TodaySteve will share his experiences as one of the foremost experts on growing a shop at home business.

This is just a small sample of what you can expect. Check out the full agenda here!

FloorCon 2021

Written by Broadlume on . Posted in Trade Shows

FloorCon 2020 was unfortunately over Zoom, but it was an incredible experience. We had: 2,000+ retailers attend digitally, 20+ vendors and manufacturers participate in presenting and most importantly we helped thousands of retailers build better businesses, meet other retailers, and understand how to approach a complicated 2021 tax season. This year is going to be in-person and 20X more exciting. The best is yet to come for the flooring industry, and you are going to see that at FloorCon 2021!

We have some incredible industry speakers, networking opportunities, exclusive products from a select group of manufacturers and a few surprise guests.

Jason Goldberg is one of the keynote speakers at FloorCon this year. Learn from one of the best flooring dealers in the country and the secrets to how he built a $160M flooring store!

“While I was at Google I got to host and attend some amazing technology/education conferences and we are now bringing that same type of conference to the flooring industry.” – Todd Saunders, CEO Floor Force

There will also be some amazing opportunities for:

  • Networking with other retailers
  • Hearing from some incredibly talent business leaders
  • Technology showcases
  • And a few confidential, surprise announcements

You will not want to miss this. It’s going to be industry changing!

Watch our video here!

Click here to register for FloorCon 2021!

Early-Bird FloorCon Tickets Available Now!

Written by Broadlume on . Posted in Trade Shows

What can you expect from FloorCon?

 – A deep dive into the new consumer journey, from the online to in-store shopping experience

 – Hand-selected, highly-vetted vendors to help you improve your customer experience

 – The opportunity to own your market with exclusive products

 – Learn the playbook to run a more successful and profitable flooring store

 – Marquee speakers and experts, including a Hall of Fame NFL coach (to be announced at a later date)

 – An incredible attendee experience including two days of breakfasts, lunches, waterfront open bars, happy hours, networking, plated dinner, and an end-of-show party

 – Negotiated rates at an excellent selection of hotels, including the Ritz Carlton, Hyatt Regency, Westin, Art Ovation, and Aloft

And industry-transforming reveal you won’t want to miss!

Interested?

Click here to register for FloorCon 2021!

On this page, you’ll be asked to please select how many attendees you would like to register, including yourself. You will be required to complete the registration process for each attendee being registered.

Please note: This registration is for flooring dealers only.

We look forward to seeing you at FloorCon 2021!

FloorCon Registration is Open!

Written by Broadlume on . Posted in Trade Shows

Registration is now open for FloorCon! If you’re already planning on going, but haven’t registered, click here.

What is FloorCon?

FloorCon is the premier flooring conference presented by BroadlumeCreating Your Space and Floor Force.

What are the details?

When: November 17th & 18th

Where: Hyatt Regency, Sarasota, FL

What can you expect?

 – A deep dive into the new consumer journey, from the online to in-store shopping experience

 – Hand-selected, highly-vetted vendors to help you improve your customer experience

 – The opportunity to own your market with exclusive products

 – Learn the playbook to run a more successful and profitable flooring store

 – Marquee speakers and experts, including a Hall of Fame NFL coach (to be announced at a later date)

 – An incredible attendee experience including two days of breakfasts, lunches, waterfront open bars, happy hours, networking, plated dinner, and an end-of-show party

 – Negotiated rates at an excellent selection of hotels, including the Ritz Carlton, Hyatt Regency, Westin, Art Ovation, and Aloft

And industry-transforming reveal you won’t want to miss!

You aren’t going to want to miss this! Register here: www.broadlume.com/floorcon

FloorCon 2021

Written by Broadlume on . Posted in Trade Shows

SAVE THE DATE!

WHEN: November 17th & 18th

WHERE: Sarasota, FL

WHO: Flooring Retailers

WHAT:

  • Discover the all-new consumer journey from your website to showroom
  • Immersive and hands-on training to future proof your flooring store
  • Roundtable discussion with industry-leading retailers
  • Access to new and exclusive flooring products
  • Showcase of new integrations with industry technology partners
  • Hear from Google executives and learn the inside scoop on what’s next

And an industry-transforming reveal that you won’t want to miss!

FloorCon is presented by Broadlume, Creating Your Space and Floor Force.

Click Here To Receive Your FREE Ticket To Digital Retail.

See you there!

From the Floors Up – A National Consumer Blog

Written by Broadlume on . Posted in Blogging

Do you wish you had a blog, but don’t have the time or expertise to maintain one? Good news! If you are a retail flooring dealer with a Creating Your Space website, you qualify to have our national consumer blog, From the Floors Up added to your website as a complimentary benefit of being a Creating Your Space customer.

What can you expect from the From the Floors Up blog? The blog is updated monthly with articles about design, decorating, flooring tips and advice. For example, the most recent post was an article about flooring choices for bedroom flooring. Other article topics include Top Flooring Trends, Giving Your Home the Shabby Chic Touch and Creating a Library in Your Home.

How should you use the blog? If your role in your company is customer facing, subscribe to the blog and receive notifications each time a post is published. Then, think about your customers and who might benefit from the information in the article. Sharing this content with prospective customers or existing customers will keep you top of mind and set you apart as a valuable resource.

Another benefit of the From the Floors Up blog is you are free to share the content on your social media sites!

If this is something you are interested in adding to your website, please reach out to any Creating Your Space representative.

Making Decisions in a Myriad of Choices: Our Websites Can Help

Written by Broadlume on . Posted in Website

When consumers start replacing flooring in their home, especially if they’re covering multiple rooms and using different types of flooring, making decisions can be the hardest part of the process. Narrowing down types of tile, vinyl, carpet and hardwood, when each category has hundreds of choices, is overwhelming for anyone.

Creating Your Space websites help make this easier on consumers with some helpful features on our websites! We offer a Lifestyle Quiz and a Style Quiz to help consumers narrow in on the right flooring choices for themselves. For example, consumers may be wondering about the advantages and disadvantages of vinyl plank flooring and if it’s right for their lifestyle. After taking the quiz, they will be confident in their choice, making the job for your sales staff more simple!

In our Lifestyle Quiz , consumers will answer specific questions about the size of their family, their lifestyle and preferences and the quiz will generate helpful ideas and things to consider to help them choose the right flooring for their needs.

Also check our Style Quiz. COnsumers will click on a series of 10 images of homes and décor they like best and receive a style profile at the end. Being confident about thier style will help greatly when choosing flooring. 

These two surveys are a great place to start before visiting our showroom and talking with a sales consultant. Ultimately, your consultants will help guide your customers through the flooring world’s myriad of choices, but if you start with these quizzes on your website, you’ll go into the first meeting with a bit more personalized knowledge about the consumer, giving them the confidence to make great choices.

While you’re at it, check out the other features in the Design Center on our websites:

  • A workbook to save design ideas.
  • “Ask Our Expert”: Looking for advice from an expert? Our frequently asked questions section can help consumers find the right design solution for their flooring project.
  • Design Styles: Learn all about today’s design styles: Italian Impressions, Rustic Reflections, Seaside Simplicity and Urban Chic.
  • Flooring Gallery: Get design inspirations from the gallery of floors section.

We look forward to working with you to design a wesbite that sets you apart from other flooring stores. Contact us anytime with questions and we’ll be happy to assist you.