Join: Beat the Box Stores Facebook Group

Written by Shannon Vogel on . Posted in Facebook

Join the 3,400 flooring professionals who are pushing the industry forward and are committed to BEATING THE BOX STORES.

✅ Talk strategy and learn from others.

✅ Share best practices, sales tips, training material and product knowledge.

✅ Network with other like-minded flooring professionals that are passionate about the industry.

BEAT THE BOX STORES is an online community for flooring retailers. We provide essential tips and tricks to empower retailers to beat the box stores.

Join Today:

Take a look at the types of conversations that are happening inside the group.

What are you waiting for? Join today. It’s free and you’ll be glad you did!

Bootcamp Success!

Written by Broadlume on . Posted in Take action!

We are thrilled to report that our recent Bootcamp was a success!

Flooring dealers from across the country gathered in Ohio for a two-day Bootcamp led by Jason Goldberg. Dealers had the unique opportunity to learn how to grow their flooring business from Jason himself, on location at his Columbus, Ohio headquarters.

Jason Goldberg built America’s Floor Source from the ground up to become one of the nation’s largest flooring companies, with over $180 million in sales.

If you want to be the best, you’ve got to learn from the best. And when it comes to beating the box stores, there’s no one better than Jason Goldberg, CEO of America’s Floor Source.

Dealers got the secrets to what makes America’s Floor Source one of the country’s most successful flooring empires—and those lessons to take back to their own store.

Our own, Todd Saunders had this to say about the event.

“It’s hard to put the last few days into words. ❤️ The 48-hour bootcamp was more than just networking & learning from Jason Goldberg. It created memories that I will hold with me forever. The energy in the room was like something I’ve never felt. We had 110+ flooring dealers in one room, together, all passionately focused on 1 mission. To build a better industry for all of us. I’m in awe & so inspired to be working side by side with all of you. our industry is special. Our entire team is literally counting down the days until we can do it again at FloorCon this November. I AM SO EXCITED.

See what dealer, Jason Kimmel, Jr. had to say about the event:

Stay tuned for more information coming up about FloorCon and what will be offered to help YOUR business!

Creating Quality Social Media Content

Written by Shannon Vogel on . Posted in Social Media

Are you a flooring retailer struggling with your social media content? You’re not alone! Let’s look at some ways to help make your life easier with your social media.

The first step in a successful social media strategy is simply knowing who you are and who your audience is. Ask yourself the following questions:

  1. Who is my target customer?
  2. What solutions can I provide this customer?
  3. What sets me apart from my competition?
  4. What’s my strongest asset?
  5. What about my story would my customers find interesting?

Next, create a content calendar based on the answers above. Don’t let this intimidate you! Print a blank calendar and let’s get started. Think of 4-6 categories that you think you can consistently talk about. Category ideas include:

  • Inspiration
  • Education
  • Website Traffic
  • Culture
  • Project Images
  • Customer reviews/testimonials

Write these topic categories in the blank spaces of your content calendar. This is going to give you some direction and planning so that when you sit down to create content, you won’t stare blankly at your computer with no idea what to talk about! It will also ensure that you have a variety of topics spaced out over time.

Simply using your Creating Your Space website is an easy way to come up with great content. Topics on your website that are great to talk about on social media are:

  • Visualizer – show 2 different room scenes with two different products
  • Product Catalogs – Talk about how easy it is to get the process started by browsing for products
  • Design Perspectives articles – share free, helpful advice from these articles
  • From the Floors Up blog – or your own if you have one!
  • Ask our Expert – chances are your customers have the same questions
  • Lifestyle Quiz – social media users love to take quizzes
  • Style Quiz – social media users love to learn more about themselves
  • About Us – tell different parts of your story and link back to your whole story in your “about us” section

Next, get organized! Put a folder on your desktop (online or real paper) to keep everything you’ll need to succeed. This can include a list of ideas that come up during the week, photos that you have taken or that customers have sent you after a job.

Enlist help! Ask your staff to take pictures of their projects, their favorite products, working with a customer in the showroom or at a shop at home appointment. (ask permission, first!) Anytime you can include product, humans or pets in your posts they will be more successful. Remember to only use photos that you have the rights and permissions to use.

Once you have a good base of consistent content, ask us about social advertising! Social advertising gets your message out there in your local social media community to people that might not know about you yet! We are here to help.

FloorCon 2022

Written by Shannon Vogel on . Posted in Trade Shows

You’ve been patiently waiting and now it’s time to announce the details for FloorCon 2022! Here’s everything you need to be in the know and get to the show!

FloorCon is the only trade show created exclusively for flooring dealers. Get your hands on the tools you need to grow your flooring business this year and beyond.

Reserve your spot at FloorCon 2022, coming this November to Tucson, Arizona. Last year was a sold out show, so don’t miss out—register early for a discounted ticket price of $399!

The Place: Tuscon, AZ

The Dates: November 14th-16th

 The Tickets: Get your Early-Bird Tickets on The FloorCon 2022 site.

Will we see you there? This is an event you aren’t going to want to miss!

FloorCon 2021 is now LIVE!

Written by Broadlume on . Posted in Trade Shows

Did you attend FloorCon 2021?

We know it can be overwhelming taking in all of the information you receive at a conference. Especially FloorCon!

If you’re like so many others who came back from FloorCon 2021 fired up, inspired and full of knowledge we’re thrilled to let you know that – IT’S FINALLY HERE. 💥The FloorCon videos are edited and live.

The best of FloorCon ON DEMAND! All the flooring industry’s top experts share how to take on your most pressing challenges and grow through 2022.

Get started by clicking here.

Thanks to all that came to FloorCon 2021. We can’t wait for FloorCon 2022.

Join us at TISE!

Written by Shannon Vogel on . Posted in Trade Shows

Are you attending The International Surface Event next week?

Comprised of three world-class tradeshows: SURFACES, StonExpo/Marmomac, and TileExpo events, The International Surface Event (TISE) is the largest North American floor covering, stone, and tile industry event and is THE premier, global reaching industry marketplace for buyers, specifiers, and influencers to purchase products, gain design and trend inspiration, and develop their business strategies.

TISE has proudly served the industry for over 30 years, reinvented annually each January with carefully sourced exhibiting brands, crafted content and networking events, and developed show features that are next generation innovative and meet the ever-evolving needs of the industry. As the first event of the year, TISE is perfectly positioned to offer product launch introductions, critical first of the year buying opportunities, and annual networking meetings.

SURFACES is the largest North American flooring event serving ALL of the floorcovering industry; bringing together buyers and sellers from around the world to see the latest floor covering products, tools, trends, services, and technologies. The official sponsor of SURFACES is the World Floor Covering Association (WFCA), the industry’s largest advocacy organization representing floorcovering retailers, contractors, and allied service providers throughout North America.

We’ll be there! Come see us at Booth 3847!

End of the Year Digital CleanUp

Written by Broadlume on . Posted in Take action!

It’s the end of another calendar year and chances are you’ve accumulated a lot of digital clutter. Now is a great time to clean things up, get rid of things you don’t need and start out the year organized and ready to go.


Take the time to unsubscribe from lists and newsletters that no longer interest you. You’ll be so much happier not deleting useless emails each day!


Review your website to make sure that the information is all current. Are there sections that you promised you’d go back and fill out, but never got around to doing?

Product Catalog:

Take the time to clean up your website product catalog. Remove unwanted items and make a list of new items that need to be added.

Email signature:

Does your email signature have a photo? Does that photo look like the current you? It’s important to have a photo that looks like you do – today!

Social Media:

Go through your social sites and check your profile settings to make sure the information listed is still correct.

Google My Business:

Take a look at your Google My Business listing. Is all of the information current and accurate? Are there current images that need to be added?

Cell Phone:

Go through your phone and delete any unused or unwanted apps. Your phone will thank you for it!


Clean up recurring calendar appointments. Make new ones if needed. Add important reminders like cleaning up your product catalog quarterly.

Taking the time to do these things will make you more productive in 2022!

FloorCon 2021 Recap!

Written by Shannon Vogel on . Posted in Trade Shows

Thank you to everyone who made the time to attend FloorCon 2021. We are proud to report that the event was a huge success!

FloorCon took place in Sarasota, FL on November 16th and 17th at The Hyatt Regency. There were around 400 attendees (around 300 retailers) who came out to learn, network and experience the event. It was a great mix of existing Broadlume customers as well as attendees who are not yet customers.

We also made a big announcement! We were thrilled to announce that Broadllume has acquired RollMaster software. Stay tuned for more info on this exciting acquisition.

What better way to sum up the event than with quotes from our CEO and an attendee/customer.

“We all have those moments in business when we say “wow, that was the highlight of the day, or even the highlight of the year.”Well, FloorCon 2021 was the highlight of my career. 🥰 I am so proud to be part of the Broadlume team and to be surrounded by the retailers, manufacturers, and distributors that make this industry so great. Remember, you have one chance in life. And like my grandmother, when you are 80, you want to make sure that you have no regrets. THANK YOU SO MUCH for supporting us, your peers and the vision of changing the flooring industry. And a special thank you for helping us welcome Patrick Ferries, Dev O’Reilly and the RollMaster team to the Broadlume family of companies. Can’t wait for FloorCon 2022 in November ’22.” – Todd Saunders, CEO Broadlume

“I am a proud card-carrying member of “Team Disruption.” The team you see assembled on this stage just changed the way we will be doing business in the future. We no longer have to settle for business as usual. Change is here. Time to embrace it. If you don’t, your competitor will. Congratulations and thank you to Todd Saunders and the incredibly talented team at Broadlume.” -Deby Lehman Winter, FloorCon Attendee

One interesting thing you may not know is that our very own Jeffrey Beiber, VP of Marketing made a promise to the team that if the event sold out, he would die his hair any color the team voted on. What he didn’t expect was for Cheetah to be the winner! For full context and a photo of his new hair, check out his post on LinkedIn here!

We sincerely appreciate everyone who came to the event! If you didn’t make it, we look forward to seeing you next year at FloorCon 2022!

FloorCon 2021 Speakers

Written by Broadlume on . Posted in Trade Shows

Are you planning to attend FloorCon 2021?

Below is just a taste of what’s going to be offered at this year’s event. Take a look at some of the speakers and topics and register now if you haven’t already!


Presented by John Weller, CIO at BroadlumeJohn is widely known as the digital evangelist in the flooring industry. He’ll share everything you need to know to provide the best consumer experience.


Presented by Mauricio Orantes, Director of Partner Development, Americas at MicrosoftMauricio of Microsoft will give you the inside look at what today’s consumer journey looks like and how you can maximize your value from digital marketing.


Presented by Jason Goldberg, CEO of America’s Floor SourceFrom $0 to $160 million, Jason will pull back the curtain and give you the insider secrets of how to grow your flooring store.


Presented by Anthony Carrino, VP of Design at Welcome Homes & HGTV StarAnthony Carrino, former HGTV star and home/design rockstar, will share how he leverages technology to sell high value projects (like homes!)


Presented by Steve Silvers, CEO of Express Floors & fmr CEO of Empire TodaySteve will share his experiences as one of the foremost experts on growing a shop at home business.

This is just a small sample of what you can expect. Check out the full agenda here!

FloorCon 2021

Written by Broadlume on . Posted in Trade Shows

FloorCon 2020 was unfortunately over Zoom, but it was an incredible experience. We had: 2,000+ retailers attend digitally, 20+ vendors and manufacturers participate in presenting and most importantly we helped thousands of retailers build better businesses, meet other retailers, and understand how to approach a complicated 2021 tax season. This year is going to be in-person and 20X more exciting. The best is yet to come for the flooring industry, and you are going to see that at FloorCon 2021!

We have some incredible industry speakers, networking opportunities, exclusive products from a select group of manufacturers and a few surprise guests.

Jason Goldberg is one of the keynote speakers at FloorCon this year. Learn from one of the best flooring dealers in the country and the secrets to how he built a $160M flooring store!

“While I was at Google I got to host and attend some amazing technology/education conferences and we are now bringing that same type of conference to the flooring industry.” – Todd Saunders, CEO Floor Force

There will also be some amazing opportunities for:

  • Networking with other retailers
  • Hearing from some incredibly talent business leaders
  • Technology showcases
  • And a few confidential, surprise announcements

You will not want to miss this. It’s going to be industry changing!

Watch our video here!

Click here to register for FloorCon 2021!